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From industry trends to product launches, check out our blog for some serious event inspiration.

04/08/2024

The Why Behind the Wow: How Purpose-Driven Experiences Drive Event Engagement

In the world of corporate events, there's a magical moment that separates the memorable from the mundane—the "wow" factor. It's that instant when guests stop in their tracks, eyes widen,
22735 featured file by Interactive Entertainment Group, Inc.
07/27/2022

The W.O.W Project’s Branded Coffee Art Station

The W.O.W Project celebrates its 6th year anniversary this summer, making strides toward its mission to create a brighter future for Chinatown’s women and n…
sPAlUtHU9cM HD by Interactive Entertainment Group, Inc.
07/21/2022

Ascendis Makes Magic with Liquid Nitrogen Ice Cream

Children’s nonprofit Magic Foundation just held its 28th Annual Convention, an educational experience providing a glimmer of hope to children impacted by endo…
22737 featured file by Interactive Entertainment Group, Inc.
07/15/2022

Toyota’s Racing Station at Canyon Village Forum Fest

Hundreds of Park City residents flocked to Canyon Village’s Forum Fest to celebrate Independence Day weekend. The three-day festival featured an abundance of li…
Dotdigital's Interactive Booth Concept
07/13/2022

Q2 Event Inspo for a Successful Q3

When it comes to events, brands brought their A-game in Q2. From a social media vending machine for Bitcoin’s 2022 conference to a ginormous light bright at th…
Speed Pitch for Prime Video's #LeagueOfTheirOwn
07/02/2022

Prime Video’s Let ‘Er Rip Pitching Booth Experience

 The 1992 classic film A League of Their Own is making its long-awaited return in a new Prime Video series premiering on August 12th. To celebrate the original…
ExhibitiorLIVE Blog Header by Interactive Entertainment Group, Inc.
06/27/2022

Turning Las Vegas Upside Down

Interactive Entertainment Group turned the convention hall upside down while exhibiting at last week’s ExhibitorLIVE conference at the Mandalay Bay Convention C…
031 0 by Interactive Entertainment Group, Inc.
06/23/2022

Palo Alto Network’s Pride Celebration

While Pride should be celebrated year-round, the month of June is a prime opportunity for companies to show their support for the LQBTQIA+ community. Cybersec…
H5V2676e0WU HD by Interactive Entertainment Group, Inc.
06/23/2022

Squishmallows’ Human Claw Goes Viral at VidCon

After a two-year hiatus, VidCon made its long-awaited return this June – bringing a community of 50,000 fans, creators, and industry professionals under one r…
True North's VR Rafting Experience
06/17/2022

True North’s VR Rafting Experience

Hundreds of nature lovers flocked to Brown’s Island in Richmond, VA, for last month’s Dominion Energy Riverrock Festival. From outdoor activities like yoga an…
1 14 by Interactive Entertainment Group, Inc.
06/17/2022

Verizon Makes Waves at Best Buy Achievers Conference

  Best Buy is a company that knows how to treat its employees. Each year, the electronics brand sends its leadership team along with its best performers on a …
2 14 by Interactive Entertainment Group, Inc.
06/16/2022

5 Steal-Worthy Festival Activation Ideas

Festival season is finally here! And while attendees come for the performances, sponsorship activations have become a substantial component of the overall event…
1 12 by Interactive Entertainment Group, Inc.
06/16/2022

4 Cheeky Conference Ideas

When it comes to conferences, it’s no secret that attendee engagement is the key to success. But getting attendees to interact within your exhibits and sessio…
4 8 by Interactive Entertainment Group, Inc.
06/14/2022

The American Thoracic Society’s Fun Zone

Nearly 14,000 medical professionals made their way to ATS 2022, The American Thoracic Society’s annual conference designed to showcase the field’s latest ad…
Nike Employees' Trip to the Metaverse
06/14/2022

Nike Employees’ Trip to the Metaverse

Nike has expanded its influence beyond the physical realm and into the metaverse with Nikeland, a bespoke world inspired by the brand’s global headquarters….
933ee14b 1d71 49e5 8924 eabf196f89e6 by Interactive Entertainment Group, Inc.
06/08/2022

Throw a Grand Slam Summer Outing

Looking to ace your next summer outing? With the U.S. Open just a few months away, why not incorporate some tennis into your team event?   While we may not …
1 10 by Interactive Entertainment Group, Inc.
06/07/2022

5 Colorful Ways to Celebrate #PrideMonth

First off, #HappyPride! Here in 2022, Pride is often seen as a colorful holiday celebrating the LGBTQ+ community. While this may be true at the surface, it is…
Screenshot 2023 01 03 at 20.03.49 by Interactive Entertainment Group, Inc.
06/03/2022

Candy’s Grand Slam at VeeCon 2022

Nearly eight thousand NFT holders made their way to the Twin Cities last month for “VeeCon” — a four-day conference hosted at U.S. Bank Stadium in Minneap…
1Blog Header 0 by Interactive Entertainment Group, Inc.
05/31/2022

Turning Puerto Rico Convention Center Upside Down

Interactive Entertainment Group turned the convention hall upside down while exhibiting at last week’s Connect Spring Marketplace in San Juan, Puerto Rico. …
blog empty thumbnail by Interactive Entertainment Group, Inc.
05/20/2022

4 Ways to Master Engaging Event Experiences

Feeling like your company events are lacking in excitement? If your team plans events on a regular basis, finding innovative ideas can often feel like a struggl…
2 8 by Interactive Entertainment Group, Inc.
05/16/2022

4 Sizzling Social Media Activations

If your event isn’t sharable, did it really even happen? This day in age, social media interactivity is a critical component of any successful event. From e…
IMG 0994 Medium by Interactive Entertainment Group, Inc.
05/11/2022

Dotdigital’s Interactive Booth Concept

For this year’s 2022 Retail Innovation Conference (IRS) in Chicago, marketing company Dotdigital wanted to engage attendees in a meaningful way….
1Untitled design by Interactive Entertainment Group, Inc.
05/11/2022

5 Ways to Boost Workplace Mental Health

While the worst of Covid-19 may be behind us, there is another health crisis happening that deserves attention: poor mental health. While teams may not be isola…
IEG 4 by Interactive Entertainment Group, Inc.
04/27/2022

EMS 2022: Event Marketers *Flipped* Over Our Booth

Ready to turn your events upside down? Event marketers from across the country were literally *flipping* over our VR 360 simulator at last week’s Experiential…
Screen Shot 2022 04 25 at 3.19.16 PM Large by Interactive Entertainment Group, Inc.
04/23/2022

Billabong Made Waves at Spyder Surf Fest

Known for its rich surfing heritage, the city of Hermosa, CA hosted its annual Spyder Surf fest and Surfers Walk of Fame last weekend at Hermosa Beach Pier Plaz…