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From industry trends to product launches, check out our blog for some serious event inspiration.

11/08/2023

2023 Holiday Party Guide: Entertainment for Every Office Personality

As the holiday season approaches and the office party looms on the horizon, it's time to think beyond the cookie-cutter festivities. This year, why not tailor the revelry to the
Human Claw
11/28/2023

2024’s Playbook: Six Trailblazing Sports Marketing Activations from 2023

The world of sports marketing is constantly evolving, and 2023 was a year marked by innovative activations that not only captivated audiences but also set new b…
Giant Human Claw at Cydcor's 2023 National Conference | Experience by Interactive Entertainment Group
11/27/2023

Elevating Corporate Events with Strategic Entertainment: A 2024 Outlook

As we forge ahead into 2024, the landscape of corporate events is witnessing a significant transformation. Entertainment, once viewed as a peripheral aspect, ha…
Augmented Reality Climbing Wall | Experience by Interactive Entertainment Group
11/20/2023

“Back to the Future” with Workday Software: A Time-Traveling Corporate Bash by Freeman

In the heart of the vibrant San Francisco Bay Area, a spectacular event unfolded, reminiscent of the beloved ’80s movie series “Back to the Future”. Hosted at t…
Triple Pop-a-Shot | Experience by Interactive Entertainment Group
11/16/2023

Illuminating the Fight Against Cancer: Highlights from the Moonlight and Miracles Gala

The Moonlight and Miracles Gala, an esteemed event hosted by Ochsner Health, has been a beacon of hope in the fight against cancer since 2013. This elegant, bla…
Giant Screen Pac Man | Experience by Interactive Entertainment Group
11/15/2023

Cybersecurity Meets Interactive Fun: Inside Our Role at ISC2 Security Congress 2023

The ISC² Security Congress 2023 was not just a congregation of cybersecurity professionals; it was a celebration of the relentless spirit and intellectual prow…
Giant Light Bright | Experience by Interactive Entertainment Group
11/14/2023

WebexOne: How Our Interactive Experiences Enhanced the Premier Tech Conference

In an era where the blend of digital and physical experiences is crucial for impactful events, we brought a unique twist to WebexOne, Cisco’s premier collaborat…
Giant Mini Golf | Experience by Interactive Entertainment Group
11/13/2023

Elevating KubeCon: A Night of Innovation with Hello DMC

KubeCon, powered by the Linux Foundation, stands as a pioneering event in the tech world, attracting around 9,000 attendees this year. The highlight was undoubt…
Untitled design by Interactive Entertainment Group, Inc.
11/06/2023

The Alchemy of Loyalty: When Psychology Meets Interactive Experience

Brand loyalty is not conjured out of thin air—it’s the alchemy of emotional connection, psychological insight, and, increasingly, the magic of interactive exp…
Bumper Cars on Ice | Experience by Interactive Entertainment Group
11/03/2023

The Future Is Festive: Your Next-Level Holiday Party Checklist

Ah, the holiday season: a time of traditions, mistletoe, and ugly sweaters. As you prepare for your annual bash, it’s time to put aside conventional notions o…
Giant Dome Hockey | Experience by Interactive Entertainment Group
11/02/2023

More is More: The Transformative Impact of Multiplayer Experiences at Events

Welcome to the era where more isn’t just better—it’s essential. In a world fixated on personal screens and isolated experiences, we present a revolutionary ma…
Game Show Mania | Experience by Interactive Entertainment Group
11/02/2023

No Stadium Required: The Game-Changing Strategy of Sports Activations

Harnessing the power of sports isn’t about a mere game or two; it’s about crafting experiences that transcend traditional event boundaries. Ready to explore how…
Corona's Custom Speed Pitch | Experience by Interactive Entertainment Group
10/31/2023

Pitch Perfect: Corona’s Texas Road Show Hits a Home Run

In the fast-paced world of event marketing, brands are always looking for unique ways to engage their audience. When Corona decided to hit the road for their Te…
U.S. Bank's Custom Urban Hoops | Experience by Interactive Entertainment Group
10/30/2023

Banking on Baskets: US Bank’s Innovative Play at AFP 2023

When you think of banking, what comes to mind? Paperwork, long lines, and a general atmosphere of seriousness, right? Well, think again. This year, at the highl…
Roll-a-Ball Racing | Experience by Interactive Entertainment Group
10/30/2023

The Future of Face-to-Face: Top Trade Show and Conference Trends for 2024

Trade shows and conferences have been evolving at a rapid pace, but 2024 promises to be a watershed year. With emerging technologies and increasing attendee exp…
Ascential's VR Racing Chairs at Money 20/20 | Experience by Interactive Entertainment Group
10/27/2023

Pedal to the Metal: How Money 20/20 Took Finance into the Fast Lane

Let’s face it, when you’re at a high-stakes finance conference like Money 2020, hosted by Ascential, you’re probably expecting a lot of suits, ties, and perhaps…
VR Pods | Experience by Interactive Entertainment Group
10/27/2023

Reality Check: Elevating Namely’s NAPEO Booth with Custom Virtual Reality Pods

Trade shows are a battlefield for attention, and when PrismHR decided to showcase its recent merger with Namely at the NAPEO 2023 Annual Conference, they needed…
Giant Battleship | Experience by Interactive Entertainment Group
10/26/2023

Student-Tested, Planner-Approved: Real Campus Events for the Ultimate Inspo

In the fiercely competitive world of higher education, what sets one campus apart from the rest isn’t just stellar academics or state-of-the-art facilities—it…
Iceless Holiday Experiences by Interactive Entertainment Group
10/26/2023

Your Holiday Party on (Synthetic) Ice

As the days grow shorter and holiday melodies fill the air, anticipation builds for your company’s signature end-of-year bash. Forget sweaters and small talk; t…
VR 360 | Experience by Interactive Entertainment Group
10/24/2023

Not Your Average Study Break: Kean University’s Fall Event Scores Big on Fun

When you think of college events, you might envision traditional fare like lectures, seminars, or even a campus fair. But Kean University shattered that mold by…
Giant Foosball Xtreme | Experience by Interactive Entertainment Group
10/24/2023

High Scores and High Returns: Inside Jane Street’s Epic Game Night

In the bustling heart of New York City lies the headquarters of Jane Street, a trading firm renowned not just for its exceptional financial acumen but also for …
Mechanical Reindeer | Experience by Interactive Entertainment Group
10/24/2023

Next-Gen Reindeer Games for Your Holiday Event

Holiday parties are as essential to the season as sugar cookies and mistletoe. But let’s be honest: The standard “Ugly Sweater Contest” and “Secret Santa Gift…
Game Show Mania at MapleStory Fest | Experience by Interactive Entertainment Group
10/18/2023

Quest Complete: How Maple Trivia Leveled Up MapleStory Fest

Picture this: Gamers united, thumbs twitching in anticipation, eyes wide open, absorbed in a world of magical realms and fantastical creatures. No, we’re not de…
Honda's Batak Pro Challenge at Red Bull Showrun Nashville | Experience by Interactive Entertainment Group
10/18/2023

Full Throttle Brand Activation: Inside Honda’s Electrifying Experience at Red Bull Showrun

Formula 1 racing is a spectacle of human and mechanical synergy, where milliseconds can determine the difference between eternal glory and mere footnotes. Simil…
Flight Motion Simulator | Experience by Interactive Entertainment Group
10/18/2023

Sky’s the Limit: How Our Flight Motion Simulator Elevated OpenTextWorld 2023

It’s not every day that a pioneering software company comes knocking on your door, expressly seeking a flight simulator. But when OpenText, the global titan in …