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From industry trends to product launches, check out our blog for some serious event inspiration.


Two Epic Activations at VeeCon 2023

VeeCon 2023 took over Lucas Oil Stadium in Indianapolis, and it was a wild ride of epic proportions. For two unforgettable days, this iconic football haven transformed into the ultimate
Giant iPhone at Rex App Launch in NYC | Experience By Interactive Entertainment Group

Rex’s Big Reveal: An App Launch Party with a Giant Twist

On an evening when the Manhattan skyline was bathed in the warm hues of the setting sun, a buzz of excitement was in the air. The anticipation was palpable. The…
Real Sports Arena at #BTC2023 | Experience By Interactive Entertainment Group

#BoothGoals: Our Soccer Simulator at BTC2023

This year, BTC2023 broke away from traditional conference norms with the Real Sports Arena to deliver an experience that was as engaging as it was informative. …
Giant Mini Golf Course | Experience By Interactive Entertainment Group

Rethinking Summer Retreats: Amplifying Office-Based Summer Fun

Now that Memorial Day has come and gone, it’s natural to contemplate how to engage your team outside the regular confines of work tasks. Traditional summer re…
1 1 by Interactive Entertainment Group, Inc.

5 Reasons to Incorporate Competition into Your Events Strategy

There’s nothing quite like the thrill of competition. Ingrained in our DNA, competition has helped us fight for resources, food, shelter, and mates, ensuring …
Ultimate Sports Arena | Experience By Interactive Entertainment Group

A League of Its Own: How the Ultimate Sports Arena is Revolutionizing Event Experiences

In the world of events, the constant challenge is to create memorable, engaging experiences that will have attendees buzzing long after they’ve returned home…
Urban Hoops at #ATS2023 | Experience By Interactive Entertainment Group

Slam Dunking Pulmonary Health: How Urban Hoops Elevated the Game at #ATS2023

Conferences often boil down to a series of talks, presentations, and networking opportunities. But this year, the American Thoracic Society (ATS) decided to sha…
Snipes' Giant Human Claw Activation at HBCU Festival | Experience by Interactive Entertainment Group

Snipes Makes a “Grasping” Impression at the HBCU Festival with Our Human Claw

If you were fortunate enough to attend the first-ever HBCU Festival Presented by TD Bank at the Mann last weekend, you might have been caught, quite literally, …
Ultimate Sports Arena: Golf | Experience by Interactive Entertainment Group

Swinging into Success: Dentive’s Unforgettable Company Outing

Dentive, a strategic growth partner, trusted Kapture Vision to design an event that would reflect their values and promote team bonding. The result was a remark…
VR Racing Chairs at AGA Operations Conference | Experience by Interactive Entertainment Group

Taking the Driver’s Seat with Sensus at the 2023 AGA Operations Conference

In the world of experiential marketing, the goal is to create immersive, unforgettable experiences that not only engage audiences but also drive home a brand’…
5 5 by Interactive Entertainment Group, Inc.

Ditch the Desk: 5 Reasons to Host an Outdoor Event

Your typical corporate event might involve a business-casual dress code, a catering service, and a keynote speaker. That’s not necessarily a bad thing, but is…
Batak Pro Challenge at PATRÓN's F1 viewing party

Revving Up the Spirit: Red Bull Racing X PATRÓN Tequila

To kick off PATRÓN’s thrilling partnership with Red Bull Racing, the tequila company chose the perfect moment – the U.S. Grand Prix in Miami, which coincided w…
Social Media Vending Machine at #EMSLive 2023

#GetInspired at EMS Live with our Social Media Vending Machine

At this year’s Experiential Marketing Summit (EMS), we brought in our Social Media Vending Machine to showcased how brands can leverage branding and swag to …
DeGods' Rockem Sockem Robots

DeGods’ Fight Club Experience at Public Hotel NYC

DeGods, NFT company is known for its unique IRL events, brought 400+ of its community members together last month for DeNYC. The multi-day experience featured e…
Wipe Out

Unlocking the Power of Client Appreciation Events

Large companies have a lot of customers to keep happy, and it can be easy to lose sight of individual relationships amidst the vastness of their client base. Ho…
Wendy’s Robot Dipper at Adult Swim’s Block Party

5 Genius Ways Brands Have Used Our Human Claw

There’s a reason our Giant Human Claw is a viral sensation. Not only is the experience a spectacle people can’t help but to share, but it also provides brands w…
Proto Hologram

6 Sizzling Sports Marketing Ideas for Summer

Summer is the perfect time for sports marketing activations that are cheeky, fun, and engaging. Brands can tap into the excitement of summer sports like basebal…
Motion Racing Simulator from our booth at EXHIBITORLIVE

Driving Booth Engagement at EXHIBITORLIVE

We partnered with Exhibitor Group to Imagine – Interact – Inspire attendees at EXHIBITORLIVE, the leader in trade show and event marketing’s signature conferenc…
5 2 by Interactive Entertainment Group, Inc.

5 Ways to Celebrate Kentucky Derby Season

Grab your best hat and boots: the Kentucky Derby is May 6th. And while it may not be realistic to fly your team out to Kentucky, If you’re looking for a fun and…
Urban Hoops Tournament Winners at Connect Spring Marketplace

Sparking Inspiration at Connect Spring Marketplace

As attendees flowed onto the trade show floor, our 10×20 booth experience was impossible to miss. From our Social Media Vending Machine to our Urban Hoops baske…
Grab Life Human Claw Activation

“Grab Life” With Travel Belize & Our Human Claw

Rather than simply promoting the sweepstakes online, BTB partnered with Brewco Marketing Group on an event that brought the concept of “grabbing life” to li…
Nike AirMax Day 2023

Nike x SNIPES: Celebrating AirMax Day 2023

To celebrate the milestone this past weekend, Nike teamed up with retailer SNIPES to host a Maxxed Out event in Brooklyn. The anticipated event was infused with…
Prize Crane

5 Strategies to Boost Trade Show Booth Engagement

Trade shows can be an excellent opportunity to showcase your products or services and build relationships with potential customers. However, with a sea of exhib…
Custom Corn Hole | Photo Credit: Interactive Entertainment Group

Swing Into Spring With 5 Outdoor Corporate Event Ideas

Spring is here, and what better way to swing into the season than with an outdoor event? As the weather gets warmer and the days get longer, your team will be e…
1 by Interactive Entertainment Group, Inc.

Farouk Systems Inc. Brings Color to New York City

Farouk Systems Inc., blew away International Beauty Show attendees with its LG CHI Color Master Factory, a digital color lab that is propelling the transformat…