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From industry trends to product launches, check out our blog for some serious event inspiration.

02/03/2025

5 Experiential Event Trends for 2025

The future of events is immersive, interactive, and downright unforgettable. Attendees expect more than just a seat at the table—they want to be part of the action. As 2025 continues,
Robo Sketch | Experience by Interactive Entertainment Group
02/10/2025

Bite-Sized, Big Results: Micro Experiences Are Driving Massive Engagement

In 2025, event engagement isn’t about going bigger—it’s about going smarter. Micro experiences are reshaping the industry, offering hyper-personalized, hi…
Prize Crane | Experience by Interactive Entertainment Group
02/10/2025

Return on Relationships: Why ROR is the New ROI

In the corporate world, success is often measured by hard numbers—sales figures, conversion rates, and the ever-looming return on investment (ROI). But there�…
Experiences by Interactive Entertainment Group
02/07/2025

Forward Crew in Flight: How Grasshopper Turned Teamwork into a High-Flying Experience

When Grasshopper Heating & Cooling set out to host their Soaring to New Heights team event, they didn’t just talk about reaching new heights—they lived it. …
Synthetic Ice Skating Rink | Experience by Interactive Entertainment Group
02/07/2025

Synthetic Ice Skating Rink: Bringing a Chill Factor to Please Touch Museum

Winter in Philly is unpredictable, but at Please Touch Museum’s Museum Nights: Snowed In, ice skating wasn’t left up to the whims of Mother Nature. Instead,…
Proto Hologram | Experience by Interactive Entertainment Group
02/07/2025

Holograms on the Hudson: How Proto Elevated the Dock Boat Experience

When Dock set out to cap off the world’s biggest retail week in style, they didn’t just throw a party—they created a moment. The Dock Boat Experience, now…
Robo Sketch | Experience by Interactive Entertainment Group
02/05/2025

Drawing a Crowd: How Robo Sketch Brought Omnissa’s Insiders Party to Life

At NRF Big Show, where retail’s biggest innovators converge, standing out isn’t just a goal—it’s a necessity. Omnissa understood the assignment, turning…
Employee Appreciation Day Experiences by Interactive Entertainment Group
01/24/2025

14 Experiences to Level Up Employee Appreciation Day

On March 7th, celebrate Employee Appreciation Day with experiences as unique as your team. Whether your crew thrives on competition, creativity, or simply havin…
Campus Experiences by Interactive Entertainment Group
01/15/2025

The Ultimate Spring Semester Event Blueprint

The spring semester is a fresh start, and it’s time to bring the energy. Whether you’re looking to amp up campus life or mark key moments in the calendar, her…
VR Santa's Sleigh Ride | Experience by Interactive Entertainment Group
01/15/2025

Up, Up, and Away: ISS Facility Services’ Virtual Holiday Adventure

When ISS Facility Services wanted to elevate their holiday party this year, they turned to Interactive Entertainment Group for a little extra holiday cheer. Wit…
Giant Snow Globe Deluxe | Experience by Interactive Entertainment Group
01/15/2025

A Snow Day to Remember: Bandwidth’s Annual Awards & Holiday Celebration

When it comes to celebrating achievements and ringing in the holidays, Bandwidth knows how to host an event that blends innovation and tradition. Known for simp…
Giant Human Claw Machine | Experience by Interactive Entertainment Group
01/15/2025

Diving into Holiday Magic with Loud and Live

When Loud and Live invited us to bring some fun to their client’s holiday event at the Mana Wynwood Convention Center in Miami, we knew we had to deliver some…
Trade Show Booth Experiences by Interactive Entertainment Group
01/09/2025

10 Unbeatable Trade Show Booth Experiences

At trade shows, the battle for attention is fierce. Ironically, the best way to stand out is by embracing competition. Transform your booth into a hub of activi…
Custom Mobile Escape Room | Experience by Interactive Entertainment Group
01/09/2025

The Multi-Modal Blueprint for Corporate Event Engagement

Events that engage multiple senses—visual, auditory, and kinesthetic—create stronger connections with attendees, enhancing retention and delivering meaningf…
Football Challenge | Experience by Interactive Entertainment Group
01/09/2025

12 Ways to Put the “Super” in Super Bowl Event Engagement

The Super Bowl isn’t just a game—it’s a cultural moment that brings people together. From appreciation events and hospitality suites to brand pop-ups and …
ImmersaJump | Experience by Interactive Entertainment Group
01/09/2025

Augmented Reality Advantage: The Game Changer for Corporate Engagement

Augmented reality (AR) seamlessly integrates digital enhancements with the real world, creating richly interactive environments where every gesture can bring a …
Santa's Workshop Escape Room | Experience by Interactive Entertainment Group
12/20/2024

Inside Santa’s Workshop Escape Room with Salesforce

This holiday season, Salesforce took festive cheer to new heights at their Atlanta Salesforce Tower. Their employee event, aptly named “Peace & Joy,” was anythi…
Giant Snow Tubing Slide | Experience by Interactive Entertainment Group
12/19/2024

Slide into Excitement at Chartwell’s Winter Event

Winter just got a lot cooler with Interactive Entertainment Group bringing a frosty twist to Chartwell Membership Inc’s latest gathering. Who needs a ski resort…
Holiday Experiences by Interactive Entertainment Group
12/19/2024

Holiday Heatwave: How Power Design Cools Down the Sunshine State

In the heart of St. Petersburg, Florida, where palm trees sway and the sun usually takes center stage, Power Design is setting a frosty new tradition. For the t…
Holiday Experiences by Interactive Entertainment Group
12/19/2024

Leveling Up the Holiday Cheer: Lidl’s US 2024 HQ Holiday Party

For the second year running, Lidl entrusted us, Interactive Entertainment Group, to transform their annual holiday bash into an unforgettable winter wonderland….
Curling Track | Experience by Interactive Entertainment Group
12/18/2024

Stone-Cold Fun: CrossCountry Mortgage’s Curling Showdown

The team at CrossCountry Mortgage (CCM) brought their A-game and ugliest sweaters to this year’s Annual Holiday Party. The main event was all about strategy, pr…
Experiences by Interactive Entertainment Group
12/16/2024

Picture This: How NBC Universal Captured the Magic of the Holidays

When NBC Universal planned their holiday party at The Glasshouse in NYC, they envisioned more than your standard seasonal soirée. They wanted a celebration pac…
Giant Snow Globe Deluxe | Experience by Interactive Entertainment Group
12/16/2024

Snowy Surprises in the Sunshine State: Greenspoon Marder’s Holiday Party

When it comes to holiday parties in Florida, the challenge isn’t just spreading cheer—it’s creating a vibe that feels festive, even in palm tree territory…
2025 Trade Show Experiences by Interactive Entertainment Group
12/13/2024

Big Booth Energy: 5 Trade Show Trends for 2025

Trade show season hits full throttle in Q1, making it the prime time for businesses to showcase innovation, spark connections, and leave a lasting impression. A…
Winter Experiences by Interactive Entertainment Group
12/13/2024

Breaking the Ice: 10 Winter-Ready Corporate Event Ideas

Winter events have a certain magic, but let’s face it—keeping attendees engaged in the colder months takes more than a steaming cup of cocoa. Whether you’re…