Latest News

From industry trends to product launches, check out our blog for some serious event inspiration.

09/04/2024

Meet You Courtside: Lululemon Tennis Club Challenge NYC

We brought the heat at Lululemon’s Tennis Club Challenge, where participants tested their skills on our custom Multiball LED simulator and took home iconic Lululemon tennis gear. It was the

10/04/2024

Fall Sports Fever: How Game-Day Energy Can Inspire Your Event

As fall sports take over, the energy and excitement they generate can be the perfect inspiration for your next event. From the fast-paced action of football and…

10/02/2024

Let It Snow (Even If It Won’t): 9 Ways to Bring Winter Magic to Your Holiday Party

When you’re planning a holiday event, nothing says festive like snow. But as much as we’d love a guaranteed wintery scene, snow doesn’t always arrive on c…

10/01/2024

The Interactive Lineup That Energized YouTube’s Daytime Team Summit

When YouTube’s Daytime Team Summit called for an event to energize and unite their team, Interactive Entertainment Group knew exactly how to deliver. Held on …

10/01/2024

Friday Night Blast: A Community Celebration at Perimeter Church

Perimeter Church, nestled in Johns Creek, Georgia, has long been known for its strong community ties and engaging events. This year’s Friday Night Blast on Se…

10/01/2024

Big Ideas for Big Impact: 6 Reasons Bigger is Better in Corporate Events

When planning corporate events, the scale of your experiences can dramatically influence their effectiveness. Bigger experiences aren’t just about the spectac…

09/30/2024

Ditch the Office Potluck: 6 Holiday Party Ideas that Sleigh

Let’s face it: “holiday team bonding” can often sound as appealing as fruitcake—bland and a little outdated. But here’s the thing—it doesn’t have …

09/27/2024

From Court to Culture: Watch our Batak Pro Challenge Serve Up a Winning Night in Brooklyn

Imagine a night where tennis, culture, and community collide in the heart of Brooklyn. That was the scene at On’s “Club House Nights”, a unique event wher…

09/19/2024

Beyond the Boardroom: Inside eBay’s Interactive Appreciation Event

At eBay’s bustling San Jose campus, the evening of September 5th was anything but your typical after-hours. With 70 attendees—mostly eBay employees in their…

09/18/2024

Celebrating 100 Seasons: Giant Football Darts Takes Giants Fan Fest by Storm with ODN

As the New York Giants celebrated 100 unforgettable seasons, ODN once again turned to us to help bring their fan activation vision to life at Giants Fan Fest 20…

09/18/2024

Spinning Sweet Success: Elevating the Bleeding Disorders Conference with Visual Communications and CSL Behring

When it comes to conferences, it’s all about creating those moments that leave a lasting impression. At the 2024 Bleeding Disorders Conference, Interactive En…

09/18/2024

Conference Goals: Multiball LED Soccer

When Wasserman took charge of the MCDC Closing Brand Night Party at the Molson Coors Distributors Conference, they had one goal in mind: to create an experience…

09/17/2024

Making Waves: Wipeout at PDI Connections Live 2024

PDI Technologies turned up the excitement at their recent PDI Connections Live 2024 event, blending industry insights with interactive fun. A standout attractio…

09/09/2024

Unwrap the Unexpected: 6 Immersive Holiday Experiences to Captivate and Connect

The holiday season is a time of tradition, nostalgia, and wonder—but let’s face it, the usual decor and jingles can start to feel a little, well, predictabl…

09/09/2024

Return on Engagement (ROE): The New ROI in Event Strategy

In the evolving landscape of events, where metrics like clicks, impressions, and sales have long dominated, a new king is emerging: Return on Engagement (ROE). …

09/09/2024

From Ads to Activations: The Power of Fan-Centric Sponsorships

In the evolving world of sports marketing, the days of static ads and passive sponsorships are fading fast. Today’s fans crave more than just logos on jerseys…

09/06/2024

Yellowjacket Weekend Takes Flight: University of Rochester’s Ultimate Welcome Back Bash

As the summer haze fades and backpacks are swapped for textbooks, the University of Rochester knows how to make a memorable entrance into the academic year. Ent…

09/06/2024

Campus Carnival Craze: Windswept’s Winning Activation at IUP

When Windswept set out to bring a burst of fun to Indiana University of Pennsylvania (IUP)’s campus, they knew they needed an experience that was more than ju…

09/05/2024

Virginia Tech’s RecFest: Where Fitness Meets Fun

As the new academic year kicks off at Virginia Tech, students are diving headfirst into the world of campus life at the much-anticipated RecFest. Hosted by Virg…

09/05/2024

Nostalgia Meets Innovation: How Notion Celebrated Its Summer of Launches

This summer, Notion turned up the heat—not just with innovative product launches but with a celebration that felt like a page straight out of a nostalgic summ…

09/05/2024

GES x LPL Focus 2024: Bringing Fun to Finance

The LPL Focus 2024 conference, hosted at the iconic San Diego Convention Center, was more than just a business meet-up; it was a dynamic blend of learning, netw…

09/03/2024

Dive into Event Experiences at #ConnectMP

This year at Connect Marketplace, Interactive Entertainment Group brought the future of experiential marketing to life with our interactive booth. Designed to c…

08/22/2024

Crush Your Campus Events: A Student’s Planning Checklist

As the new semester kicks off, we’re excited to join you in making this year one for the books. Whether it’s reconnecting with familiar faces or diving into…

08/15/2024

6 Fall 2024 Trade Show & Conference Trends: What’s Hot This Season

As the leaves turn and the air cools, the trade show floor is heating up with fresh trends set to dominate Fall 2024. This season, it’s all about engaging att…

08/15/2024

Back to Campus: Fall Semester Event Line-Up

Looking forward to Fall 2024, the strategy isn’t just to keep up with the evolving campus vibe—it’s about setting the pace. At Interactive Entertainment G…

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Latest News

Meet You Courtside: Lululemon Tennis Club Challenge NYC

Fall Sports Fever: How Game-Day Energy Can Inspire Your Event

Let It Snow (Even If It Won’t): 9 Ways to Bring Winter Magic to Your Holiday Party

The Interactive Lineup That Energized YouTube’s Daytime Team Summit

Friday Night Blast: A Community Celebration at Perimeter Church

Big Ideas for Big Impact: 6 Reasons Bigger is Better in Corporate Events

Ditch the Office Potluck: 6 Holiday Party Ideas that Sleigh

From Court to Culture: Watch our Batak Pro Challenge Serve Up a Winning Night in Brooklyn

Beyond the Boardroom: Inside eBay’s Interactive Appreciation Event

Celebrating 100 Seasons: Giant Football Darts Takes Giants Fan Fest by Storm with ODN

Spinning Sweet Success: Elevating the Bleeding Disorders Conference with Visual Communications and CSL Behring

Conference Goals: Multiball LED Soccer

Making Waves: Wipeout at PDI Connections Live 2024

Unwrap the Unexpected: 6 Immersive Holiday Experiences to Captivate and Connect

Return on Engagement (ROE): The New ROI in Event Strategy

From Ads to Activations: The Power of Fan-Centric Sponsorships

Yellowjacket Weekend Takes Flight: University of Rochester’s Ultimate Welcome Back Bash

Campus Carnival Craze: Windswept’s Winning Activation at IUP

Virginia Tech’s RecFest: Where Fitness Meets Fun

Nostalgia Meets Innovation: How Notion Celebrated Its Summer of Launches

GES x LPL Focus 2024: Bringing Fun to Finance

Dive into Event Experiences at #ConnectMP

Crush Your Campus Events: A Student’s Planning Checklist

6 Fall 2024 Trade Show & Conference Trends: What’s Hot This Season

Back to Campus: Fall Semester Event Line-Up

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