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From industry trends to product launches, check out our blog for some serious event inspiration.

12/04/2023

A New Playing Field: Insights from the BizBash Sports Summit

The BizBash Sports Summit is a pioneering event dedicated to the sports event industry, bringing together top professionals and thought leaders to share insights, strategies, and innovations. This summit provides

12/04/2023

Our Year in Review: 2023 Wrapped

As we reflect on the past year, it’s clear that it’s been nothing short of extraordinary for Interactive Entertainment Group. Our journey through the year has b…

11/29/2023

Elevating QuickBooks Connect with Agency EA

In the dynamic world of corporate events, making a memorable impact is paramount. This is precisely where we stand out, as demonstrated in our recent collaborat…

11/28/2023

6 Reasons January is the New December for Holiday Parties

January is fast becoming the go-to month for hosting corporate holiday parties. Here’s why this shift makes perfect sense, offering a unique blend of practicali…

11/28/2023

6 Game-Changing Sports Activations to Inspire Your 2024 Events Strategy

The world of sports marketing is constantly evolving, and 2023 was a year marked by innovative activations that not only captivated audiences but also set new b…

11/27/2023

Elevating Corporate Events with Strategic Entertainment: A 2024 Outlook

As we forge ahead into 2024, the landscape of corporate events is witnessing a significant transformation. Entertainment, once viewed as a peripheral aspect, ha…

11/22/2023

The Future Is Festive: Your Next-Level Holiday Party Checklist

Ah, the holiday season: a time of traditions, mistletoe, and ugly sweaters. As you prepare for your annual bash, it’s time to put aside conventional notions o…

11/20/2023

“Back to the Future” with Workday Software: A Time-Traveling Corporate Bash by Freeman

In the heart of the vibrant San Francisco Bay Area, a spectacular event unfolded, reminiscent of the beloved ’80s movie series “Back to the Future”. Hosted at t…

11/16/2023

Illuminating the Fight Against Cancer: Highlights from the Moonlight and Miracles Gala

The Moonlight and Miracles Gala, an esteemed event hosted by Ochsner Health, has been a beacon of hope in the fight against cancer since 2013. This elegant, bla…

11/15/2023

Cybersecurity Meets Interactive Fun: Inside Our Role at ISC2 Security Congress 2023

The ISC² Security Congress 2023 was not just a congregation of cybersecurity professionals; it was a celebration of the relentless spirit and intellectual prow…

11/14/2023

WebexOne: How Our Interactive Experiences Enhanced the Premier Tech Conference

In an era where the blend of digital and physical experiences is crucial for impactful events, we brought a unique twist to WebexOne, Cisco’s premier collaborat…

11/13/2023

Elevating KubeCon: A Night of Innovation with Hello DMC

KubeCon, powered by the Linux Foundation, stands as a pioneering event in the tech world, attracting around 9,000 attendees this year. The highlight was undoubt…

11/08/2023

2023 Holiday Party Guide: Entertainment for Every Office Personality

As the holiday season approaches and the office party looms on the horizon, it’s time to think beyond the cookie-cutter festivities. This year, why not tailor t…

11/06/2023

The Alchemy of Loyalty: When Psychology Meets Interactive Experience

Brand loyalty is not conjured out of thin air—it’s the alchemy of emotional connection, psychological insight, and, increasingly, the magic of interactive exp…

11/02/2023

More is More: The Transformative Impact of Multiplayer Experiences at Events

Welcome to the era where more isn’t just better—it’s essential. In a world fixated on personal screens and isolated experiences, we present a revolutionary ma…

11/02/2023

No Stadium Required: The Game-Changing Strategy of Sports Activations

Harnessing the power of sports isn’t about a mere game or two; it’s about crafting experiences that transcend traditional event boundaries. Ready to explore how…

10/31/2023

Pitch Perfect: Corona’s Texas Road Show Hits a Home Run

In the fast-paced world of event marketing, brands are always looking for unique ways to engage their audience. When Corona decided to hit the road for their Te…

10/30/2023

Banking on Baskets: US Bank’s Innovative Play at AFP 2023

When you think of banking, what comes to mind? Paperwork, long lines, and a general atmosphere of seriousness, right? Well, think again. This year, at the highl…

10/30/2023

The Future of Face-to-Face: Top Trade Show and Conference Trends for 2024

Trade shows and conferences have been evolving at a rapid pace, but 2024 promises to be a watershed year. With emerging technologies and increasing attendee exp…

10/27/2023

Pedal to the Metal: How Money 20/20 Took Finance into the Fast Lane

Let’s face it, when you’re at a high-stakes finance conference like Money 2020, hosted by Ascential, you’re probably expecting a lot of suits, ties, and perhaps…

10/27/2023

Reality Check: Elevating Namely’s NAPEO Booth with Custom Virtual Reality Pods

Trade shows are a battlefield for attention, and when PrismHR decided to showcase its recent merger with Namely at the NAPEO 2023 Annual Conference, they needed…

10/26/2023

Student-Tested, Planner-Approved: Real Campus Events for the Ultimate Inspo

In the fiercely competitive world of higher education, what sets one campus apart from the rest isn’t just stellar academics or state-of-the-art facilities—it…