Best Buy is a company that knows how to treat its employees. Each year, the electronics brand sends its leadership team along with its best performers on a vacation known as Best Buy Achievers. For this year’s event, team members flocked down to Gaylord Palms Resort & Water Park in Kissimmee, Florida. Not only does the event include fun and relaxation, but it also includes an awards ceremony and a conference that allows team members to network and further their careers. The conference featured a plethora of exhibits from its affiliate vendors including Amazon, Samsung and Google.
Of all the exhibitors, Verizon stood out from the rest with its tropical vacation themed space. From artificial palm trees to shack-like lounge furniture, the telecommunications company went all out, transforming the conference into a tropical oasis. But they didn’t stop there – not only was the space to relax, but it also encouraged lighthearted adventure with a custom surfing simulator. To play, Achiever attendees stepped on a real surfboard and used their natural body weight to navigate through waves on a giant screen.
By incorporating gaming into its booth concept, Verizon was able to successfully engage Best Buy employees on a personal level. Attendees left the experience seeing Verizon as more than just a vendor, making them subconsciously more inclined to favor the brand over its competitors.
Verizon, also known as Verizon Communications Inc., is a telecommunications company that offers a variety of products and services to customers within the mobile and digital world in 2022. Verizon has become the most well-known telecommunications company by constantly innovating and creating new products utilizing the newest technology, including paving the way for the newest 5G technology.
Best Buy is a consumer electronics retailer with operations in the U.S., Mexico, and Canada. At its brick-and-mortar locations and online, the company sells a wide variety of items, including mobile phones, digital cameras, video games, and music, as well as home appliances like washing machines and refrigerators. Best Buy also provides repair services for computers and other devices at its stores through its Geek Squad brand. The retailer was one of the few to thrive during the pandemic, reporting a 144% increase in U.S. online sales and an 8.3% rise in total sales in 2020 as Americans updated their home offices for a new regimen of remote work.