Toyota’s Racing Station at Canyon Village Forum Fest

July 15, 2022


20220703 160743 by Interactive Entertainment Group, Inc.

Hundreds of Park City residents flocked to Canyon Village’s Forum Fest to celebrate Independence Day weekend. The three-day festival featured an abundance of live music, art installations, sponsor activations, fireworks and even drone shows!

To make festival sponsor Toyota stand out, we teamed up with our friends at Podium Marketing to create a custom racing station for the automotive brand. Featuring high-res graphics and realistic steering controls, our race chairs gave attendees the opportunity to race against one another in real time. Once each race was complete, participants with the best scores earned bragging rights and a prime spot on Toyota’s custom leaderboard. Adding to the experience, chairs and gaming graphics were branded with Toyota’s logo. Spectators became part of the ride as they watched the race via external monitors.

Canyons Village Forum Fest 2022

From Friday, July 1 – Sunday, July 3, Canyons Village at Park City Mountain hosted a festival for live music, kids’ activities, drone shows, live art activations and a grand fireworks display. Sponsors include Toyota, Bulleit, Kettle One Vodka and more.

About Toyota

Toyota Motor Corporation is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is one of the largest automobile manufacturers in the world, producing about 10 million vehicles per year.

About Podium Marketing

Founded in 1999, Podium Marketing is an experiential marketing company specializing in sport, culture and music. The agency prides itself in capturing an audience’s attention in an authentic manner allowing them to tell your story and encourage consumers to act.

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