Interactive Entertainment Group turned the convention hall upside down while exhibiting at last week’s Connect Spring Marketplace in San Juan, Puerto Rico. Event planners from across the country flipped over our #UpsideDownChallenge booth concept. From sketching an airplane to writing the alphabet, each game card prompted attendees to complete a challenge on our giant dry-erase surface in under 30 seconds. Sounds easy enough, right? But here’s the catch: participants had to complete the challenge while wearing our special upside down goggles, sparking laughter and engagement among attendees. Not only did attendees capture the challenge on their smartphones, but they also received custom Dunkin Donuts gift cards to remember the experience. About Connect Connect is a leader in the meetings, events, travel and tourism industry. Formerly known as Collinson Media & Events, Connect introduced the popular Marketplace format to the meetings industry and now produces national shows for meeting planners in the Corporate, Sports, Diversity, Association, Faith and Travel sectors as well as other state- and region-specific meetings- and hospitality-focused events. More information about the company’s brands and services is available at connectmeetings.com. About BizBash BizBash is the event and meetings industry’s No. 1 source for ideas, news and resources. The most influential names in live experiences look to BizBash for venue and supplier discovery, the latest event strategies and industry best practices, the newest event technology and tools for their next event, plus more. Thousands of event professionals attend BizBash’s in-person events, listen to BizBash’s monthly podcast, GatherGeeks, and subscribe to BizBash’s weekly newsletter, BizBash Buzz, and BizBash’s bi-annual magazine published in the spring and fall each year. More information is available at BizBash.com. About Discover Puerto Rico Discover Puerto Rico is a newly established private, not-for-profit Destination Marketing Organization (DMO) whose mission is to make Puerto Rico visible to the world as a premier travel destination. The DMO brings prosperity to the people of Puerto Rico by collaboratively promoting the Island’s diversity and uniqueness for leisure and business travel, and events. It is responsible for all global marketing, sales, and promotion of the destination and works collaboratively with key local governmental and non-governmental players throughout Puerto Rico’s visitor economy and the community at large, to empower economic growth. To discover all the beauty the Island has to offer, visit DiscoverPuertoRico.com.
5 Sports Marketing Ideas to Drive Fan Engagement
Everyone knows a team is only as strong as the fans in its stadium. Keep reading for a variety of elements to create a fan zone that boosts game attendance and …