Nike has expanded its influence beyond the physical realm and into the metaverse with Nikeland, a bespoke world inspired by the brand’s global headquarters. Thanks to our VR Pods and Roblox‘s 3D environment, Nike employees had the opportunity to explore the immersive space for themselves. And unlike your typical video game, Nikeland was created with a goal of inspiring movement and creativity. After entering the digital showroom and selecting an outfit for their Nike avatar, players had the opportunity to choose from a plethora of existing mini games or even design their own. Nikeland is free to visit, so explore the metaverse and see where it takes you!
Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world’s largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$37.4 billion in its fiscal year 2020 (ending May 31, 2020).
This virtual world is about the world headquarters where sports and gaming are the main lifestyles. The virtual world buildings, fields and courts are truly inspired by the Nike headquarters and are also equipped with detailed scenarios where the skills of the Roblox community are put to the test in mini-games such as “Dodgeball” or the very famous “The ground is lava.”
Roblox’s mission is to bring the world together through play. They enable anyone to imagine, create, and have fun with friends as they explore millions of immersive 3D experiences, all built by a global community of developers.