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Latest News

From industry trends to product launches, check out our blog for some serious event inspiration.

04/08/2024

The Why Behind the Wow: How Purpose-Driven Experiences Drive Event Engagement

In the world of corporate events, there's a magical moment that separates the memorable from the mundane—the "wow" factor. It's that instant when guests stop in their tracks, eyes widen,
Heineken VR Race Chairs
03/09/2023

Heineken’s Off the Track Formula 1 Sponsorship Activation

Heineken’s sponsorship of Formula 1 racing in 2023 is a significant move for the beer brand, which has been expanding its presence in the sports world in recent…
IWD
03/08/2023

International Women’s Day: The Power of Women In Events

International Women’s Day (IWD) is a global event that celebrates the social, economic, cultural, and political achievements of women. It is a day to recognize …
8 by Interactive Entertainment Group, Inc.
03/02/2023

5 Reasons Team Building Events Are Critical to Your Business Strategy

Teamwork makes the dream work. Not only does this phrase apply to the world of sports, but it also translates into the workplace. You could hire the most qualif…
Speed Pitch | Photo Credit: Interactive Entertainment Group
02/28/2023

4 Ways to Celebrate MLB Opening Day

With baseball season coming at us quicker than fastball, now’s the time to begin planning an event to celebrate the beginning of the season. Whether you’re look…
NACA Live 2023
02/23/2023

Sparking Event Inspiration at NACA Live 2023

Thousands of university students and faculty made their way to Louisville for this week’s NACA Live conference, an event designed to showcase the best in campus…
Hungry Hungry Humans | Experience by Interactive Entertainment Group
02/21/2023

5 Interactive Employee Appreciation Ideas

With Employee Appreciation Day around the corner, why not go the extra mile with an event dedicated to solely to rewarding your team. From photo moments to comp…
Giant Foosball Xtreme | Experience by Interactive Entertainment Group
02/20/2023

4 Reasons to Host an Employee Appreciation Event

While team gratitude should be practiced regularly, Employee Appreciation Day is a prime opportunity for employers to reflect and acknowledge the contributions …
12 3 by Interactive Entertainment Group, Inc.
02/14/2023

Frito-Lay’s Super Bowl Experience

Everyone knows the Super Bowl would be incomplete without the snacks, so it’s only natural Frito-Lay took part in the experience. The snack brand partnered with…
bball Blog Header Image by Interactive Entertainment Group, Inc.
02/02/2023

5 Reasons to Host a March Madness Corporate Event

March Madness is a highly anticipated event in the world of college basketball, and it’s also a great opportunity for businesses to host a corporate event. Host…
1 by Interactive Entertainment Group, Inc.
02/02/2023

4 Reasons to Incorporate Holograms Into Your Next Event

The events industry has undergone a significant transformation in recent years, and one of the key advancements has been the introduction of holograms. Hologram…
Screen Shot 2023 01 31 at 12.13.52 PM 1 by Interactive Entertainment Group, Inc.
01/31/2023

The Power of In-Person Brand Experiences

In an increasingly digital world, in-person experiences provide a unique and memorable touchpoint that allow brands to differentiate themselves. From boosting …
candy by Interactive Entertainment Group, Inc.
01/20/2023

5 Sports Marketing Ideas to Drive Fan Engagement

Everyone knows a team is only as strong as the fans in its stadium. Keep reading for a variety of elements to create a fan zone that boosts game attendance and …
Racing Chairs | Experience by Interactive Entertainment Group
01/11/2023

5 Interactive Hospitality Suite Ideas

Unlike a typical trade show booth, hospitality suites provide businesses with the opportunity to capture the undivided attention of attendees beyond the show fl…
2 by Interactive Entertainment Group, Inc.
01/09/2023

4 Morale-Boosting Winter Event Ideas

From team building games like a winter Olympics to lighthearted activities like ice skating (on a synthetic rink!), keep reading for four experiences guaranteed…
Screen Shot 2023 01 05 at 10.54.40 AM by Interactive Entertainment Group, Inc.
01/09/2023

Introducing Our NEW Website

Our team is thrilled to announce the launch of our new website, making it easier than ever to find experiences that align with your event goals….
1 37 by Interactive Entertainment Group, Inc.
12/19/2022

2022 Wrapped: New Experiences, Viral Moments and More

As the year comes to a close, we’ve put together a recap of some of our best and biggest moments. …
XwBSiCIjKGQ HD by Interactive Entertainment Group, Inc.
12/13/2022

AWS re:Play League of Legends Gaming Area

After four days jam-packed with educational sessions and networking opportunities at AWS re:Invent in Las Vegas, conference attendees indulged in a night filled…
4 31 by Interactive Entertainment Group, Inc.
12/07/2022

4 ~Chill~ Spring Semester Ideas

Spring semester may be on its way, but with many winter months ahead of us – we’re still chilling. Keep scrolling for ideas perfect for those brisk days ahead….
3 32 by Interactive Entertainment Group, Inc.
12/02/2022

4 Reasons to Host a Holiday Party in January

If you feel like the holiday season snuck up on you, you’re not alone. Between Q4 craziness and jam-packed social obligations, the thought of hosting a holida…
1 33 by Interactive Entertainment Group, Inc.
12/02/2022

Take Your Booth from Monotonous to Magnetic

Trade shows are an excellent opportunity to put your business in front of your target audience. But in a sea of exhibitors competing for attendees’ attention,…
2 31 by Interactive Entertainment Group, Inc.
12/01/2022

5 Game Day Game-Changers

With the NFL playoffs fast approaching, the most super day of the year will be here before we know it. Between the commercials, snacks and of course the halft…
lXQbYfdUH4g HD by Interactive Entertainment Group, Inc.
11/30/2022

AWS re:invent: Snowflake’s Interactive Skiing Experience

While this week’s AWS re:invent may be taking place in the desert, that didn’t stop data platform Snowflake from transforming its booth space into a win…
2 30 by Interactive Entertainment Group, Inc.
11/29/2022

Your Holiday Party Checklist

Thanksgiving has come and gone, and the holiday season is upon us! While the past couple of years have been anything but normal, it’s time to get back to the…
1 30 by Interactive Entertainment Group, Inc.
11/11/2022

Bring the Magic of the North Pole to Your Holiday Party

There’s no place like the North Pole, especially during the holidays. And while the arctic may seem out of reach, it’s still possible to bring the magic of…