In an increasingly digital world, in-person experiences provide a unique and memorable touchpoint that allow brands to differentiate themselves. From boosting brand loyalty to generating social media engagement, keep reading for a closer look into the benefits of tying your brand into an experience.
1. Creates Brand Awareness
Whether your event target is conference attendees or the general public, creating a custom experience can go a long way in ensuring your company makes an impression. Not only is this technique beneficial in the short term, but it is much more likely to stick in their minds when they are ready to make a purchasing decision.
2. Boosts Brand Loyalty
In-person experiences create a memorable, emotional and interactive experience between the brand and the consumer. By providing consumers with a real-life interaction, this leaves them feeling a deeper sense of connection with your brand.
3. Surpasses power of traditional ads
The average person sees over 6,000 advertisements per day. With this constant bombardment, it’s become more difficult than ever to cut through the clutter. Unlike traditional ads, in-person experiences are a two-way interaction that humanizes the brand and creates a more authentic experience.
4. Drives Social Media Engagement
In the age of social media, people are constantly looking to share their world with others. By tying your brand to a unique experience, consumers will feel inclined to share the interaction via social media, broadening its reach far beyond the activation itself. And if the activation is unique enough, this user generated content even has the potential to go viral.
Most importantly, in-person experiences have the power to deepen the connection between a brand and its target audience, making consumers more likely to engage with the brand in the future.
