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From industry trends to product launches, check out our blog for some serious event inspiration.

04/08/2024

The Why Behind the Wow: How Purpose-Driven Experiences Drive Event Engagement

In the world of corporate events, there's a magical moment that separates the memorable from the mundane—the "wow" factor. It's that instant when guests stop in their tracks, eyes widen,

09/22/2023

Your Campus, But Cooler: A Guide to the Ultimate Fall Fest

Fall is that golden season when the leaves shift from summery greens to hues of red, orange, and yellow. The air is crisp, and sweaters make their annual comeba…

09/22/2023

Unleashing the WOW: Three Show-Stopping Experiences for Unforgettable Brand Activations

In today’s competitive market, the “wow factor” in experiential marketing is more than just a buzzword—it’s essential for capturing consumer attention. This b…

09/20/2023

Kicking it Up a Notch: Multiball LED’s Triumphant Return at MexTour

As Atlanta’s Mercedes-Benz Stadium lit up with the energy of devoted soccer fans, one thing became crystal clear: the return of the Mexican Men’s National Tea…

09/18/2023

Pharma Meets Fun: How Questex Reeled in Engagement for AdTheorent Health

In a digital age where healthcare meets machine learning, how do you break the mold and create an authentic, hands-on experience? Questex, a global leader in bu…

09/18/2023

Amplifying the Splash: How We Elevated Monster Tour Water at Rocklahoma and Born & Raised Festivals

In the realm of festivals where every moment is designed to amplify joy, the right branding activation can make all the difference. This September, Interactive …

09/14/2023

The New Finish Line: How Brands Can Ride the F1 Wave to Rev Up Their Events

The Formula 1 racing scene in the United States is more than just a pit stop; it’s becoming a permanent residence. With record-setting attendance at Grand Prix …

09/09/2023

The Unseen ROI: How Understanding Your Audience Pays Off

In today’s rapidly changing business landscape, a one-size-fits-all approach doesn’t just miss the mark; it’s practically obsolete. Be it product launches, conf…

09/08/2023

Rethinking Corporate Holiday Parties: Where Magic Meets Experience

What if we told you that the magic of the holiday season could not only fill your venue but also invigorate your brand and elevate your corporate culture? Imagi…

09/01/2023

Building More Than Bears: ow UGA Turned a Simple Event into a Student Engagement Phenomenon

Building bears may be a timeless activity, but what happens when you add a dash of digital adrenaline to the mix? Enter Interactive Entertainment Group and the …

09/01/2023

When Academia Meets Carnival: Elevating Yale Hospitality’s Annual Kick-Off

Imagine stepping into a world where childhood nostalgia meets cutting-edge excitement—where the jubilant melodies of carnival tunes mix with intellectual conv…

08/31/2023

Touchdown Meets Bullseye: The Football Darts Experience at NY Giants Fan Fest

The New York Giants Fan Fest, a highly-anticipated annual event, took center stage on August 24th, attracting thousands of dedicated fans of all ages. Orchestra…

08/29/2023

From Minneapolis to Your Next Event: #GetInspired at Connect Marketplace 2023

Last week, we made a splash at the Connect Marketplace in Minneapolis, an annual event that brings together the most innovative minds in the event industry. Thi…

08/28/2023

4 Ways to Incorporate Holograms Into Your Next Event

In a world where experiences are the currency of engagement, standing out is not just an option—it’s a necessity. Enter Proto Hologram, the game-changing tech…

08/17/2023

Get Behind the Wheel for Real: VR Racing Chairs at FedEx Forward Service Provider Summit

Freeman, a global leader in event management, partnered with us at Interactive Entertainment Group to create an unforgettable experience for the summit’s attend…

08/16/2023

Game On! Cydcor’s National Conference Engages Attendees with the Giant Human Claw

When Cydcor, our esteemed client, needed something special for their conference, they turned to the Giant Human Claw. Branded with the tagline “Game On” and the…

08/11/2023

Introducing Three Game-Changing Experiences: A New Era of Event Engagement

From the adrenaline-pumping excitement of a life-sized hockey table to a soccer game that will (literally) bring you to your knees, keep reading to discover how…

08/09/2023

Sponsorship Activations: 4 Brands Pushing the Boundaries of Engagement

In today’s fast-paced digital age, brands are constantly seeking innovative ways to connect with their audience. One strategy that has proven immensely effect…

08/04/2023

Baking Memories: Pillsbury’s Soaring Cookie Experience!

At the heart of this vibrant event, in partnership with Gratsy, was the Giant Human Claw. Branded and inspired by the deliciously whimsical Pillsbury Lucky Char…

08/03/2023

4 Ideas to Inspire Your End-of-Summer Employee Appreciation Event

The balmy days of summer might be waning, but the spirit of gratitude and appreciation for your team should be at its zenith. It’s that special time of year t…

08/03/2023

Merging Medical Innovation with Event Magic: Ascendis Pharma x Visit Visual

For the third consecutive year, we’ve had the privilege of sprinkling a touch of enchantment over Ascendis Pharma‘s booth at the Magic Foundation’s Annual…

08/02/2023

Tan Lines & Timeline: 5 Reasons to Jumpstart Your Corporate Holiday Party Planning

As the summer sun blazes, it might seem counterintuitive to turn your thoughts to the chill of December and the festivities that come with it. However, beginnin…

08/01/2023

Backyard Breaks’ Winning Strategy at the NSCC

In the dynamic realm of sports marketing, few brands have managed to carve a niche as distinctively as Backyard Breaks. With their innovative approach to engagi…

07/31/2023

When the Eagles’ Nest Met The Browens

When two ardent Eagles fans decide to tie the knot, there’s no place more fitting than the locker room to kick off their union. Here’s a sneak peek into the t…