International Women’s Day: The Power of Women In Events

March 8, 2023
IWD1 by Interactive Entertainment Group, Inc.
The Women Powering Interactive Entertainment Group

International Women’s Day (IWD) is a global event that celebrates the social, economic, cultural, and political achievements of women. It is a day to recognize the progress made towards gender equality and to raise awareness of the challenges that women continue to face. In the corporate events industry, IWD holds special significance as it highlights the important role that women play in shaping the industry and promotes the need for greater diversity and inclusion.

The events industry has traditionally been male-dominated, with women occupying mostly junior roles. However, this is changing, and women are increasingly taking on leadership positions and making significant contributions to the industry. Despite progress in recent years, there is still much work to be done to achieve gender equality in the events industry.

With a staff made up of 64% females, our team is powered by a team of women who bring a wide range of perspectives and ideas to the table. Keep reading for five benefits of gender diversity in the workplace.


1. Diversity of perspective

Studies have shown that diverse teams are more innovative and better equipped to handle complex problems. Women bring unique perspectives and experiences to the table, which can lead to more creative problem-solving and decision-making. A female majority can ensure that diverse viewpoints are represented in the decision-making process.

2. Stronger teamwork and communication

Research has shown that women tend to be better at collaborating and building consensus than men. Having a female majority can lead to a more cooperative and collaborative work environment, which can lead to a more efficient and effective team that produces higher quality events.

3. Improved client experience

Prioritizing gender diversity can improve a company’s reputation among consumers, who are increasingly conscious of social issues and want to support businesses that align with their values.

4. Enhanced creativity

Research has shown that women tend to be better at collaborating and building consensus than men. Having more women in the workplace can create a culture of collaboration, which can lead to increased creativity in the event planning process.

5. Positive impact on company culture

Women are often more attuned to the emotional needs of others, which can lead to a more supportive and empathetic workplace culture. This can improve employee morale, job satisfaction, and overall well-being.


Overall, making gender diversity a priority is not just the right thing to do, but it’s also the smart thing to do for the success and longevity of a company.

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