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From industry trends to product launches, check out our blog for some serious event inspiration.

01/22/2024

10 Ingenious Year-Round Employee Appreciation Ideas

March 1st isn’t just Employee Appreciation Day; it’s a reminder that gratitude shouldn’t be a once-a-year affair. Limiting appreciation to this single date is a fleeting gesture that hardly does
Social Media Vending Machine | Experience by Interactive Entertainment Group
10/04/2023

The Ultimate Campus Event Checklist: Transform Your Campus Into The Epitome of Engagement

Ah, college—a realm of learning, life lessons, and let’s be honest, events that students will remember far beyond their graduation day. But creating unforge…
Giant Human Claw Machine | Experience by Interactive Entertainment Group
10/02/2023

Elevating Campus Life: How Our Claw Machine Rocked SHU’s Big Red Friday

Sacred Heart University’s Big Red Friday is a signature event designed to rally school spirit. On September 22, that spirit was taken to new heights—literal…
AARP's Sit Down Soccer | Experience by Interactive Entertainment Group
10/02/2023

The Future is Multigenerational: Unlocking the Power of Fan Experiences for All

In a world where the lines between the physical and digital are increasingly blurred, fan engagement has never been more crucial for brands and event organizers…
Dance Dance Revolution | Experience by Interactive Entertainment Group
10/02/2023

The Beat of Innovation: Wells Fargo’s Nostalgic Booth Experience

Grace Hopper Celebration (GHC) is a yearly mecca for those at the intersection of technology, inclusion, and talent. It’s the stage where innovations in softwar…
Multiball LED at NYCFC's Noche Latina | Experience by Interactive Entertainment Group
09/29/2023

MultiBall LED: The MVP of NYCFC’s Noche Latina

The evening wasn’t just a soccer match; it was a multi-layered event celebrating the contributions, legacy, and rich culture of Latinx Americans in New York C…
VR Racing Chairs | Experience by Interactive Entertainment Group
09/29/2023

Revving Up Innovation: BMC’s Connect23 Meets VR Racing

High-performing companies know that to stay ahead, they need to innovate constantly. It’s not just about being fast; it’s about being strategic and agile—on t…
Giant Beer Pong | Experience by Interactive Entertainment Group
09/28/2023

Adding ‘Roar’ to Brew at the Zoo 2023: Craft Beers, Creatures & High-Tech Fun

The Houston Zoo’s Brew at the Zoo is far from your average night out. This annual celebration draws craft beer aficionados, social butterflies, and animal lover…
Virtual Surfing Simulator | Experience by Interactive Entertainment Group
09/28/2023

Making Waves in Wealth Management: Intelliflo’s Virtual Surfing Simulator at Future Proof Festival

Set in the picturesque Hyatt Regency in Huntington Beach, California, the Future Proof Festival is far from your average finance event. It’s here that intellifl…
Game Show Mania for "Broncos Game Show" | Experience by Interactive Entertainment Group
09/25/2023

Trivia Touchdown: Inside the Broncos Game Show Experience

The buzz was electric as the lights dimmed at Empower Field, traditionally a cathedral of football but transformed into a spectacular game show set. But this wa…
Quarterback Challenge | Experience by Interactive Entertainment Group
09/22/2023

Your Campus, But Cooler: A Guide to the Ultimate Fall Fest

Fall is that golden season when the leaves shift from summery greens to hues of red, orange, and yellow. The air is crisp, and sweaters make their annual comeba…
Giant Human Claw Machine | Experience by Interactive Entertainment Group
09/22/2023

Unleashing the WOW: Three Show-Stopping Experiences for Unforgettable Brand Activations

In today’s competitive market, the “wow factor” in experiential marketing is more than just a buzzword—it’s essential for capturing consumer attention. This b…
Multiball LED at MEXTOUR | Experience by Interactive Entertainment Group
09/20/2023

Kicking it Up a Notch: Multiball LED’s Triumphant Return at MexTour

As Atlanta’s Mercedes-Benz Stadium lit up with the energy of devoted soccer fans, one thing became crystal clear: the return of the Mexican Men’s National Tea…
Prize Crane | Experience by Interactive Entertainment Group
09/18/2023

Pharma Meets Fun: How Questex Reeled in Engagement for AdTheorent Health

In a digital age where healthcare meets machine learning, how do you break the mold and create an authentic, hands-on experience? Questex, a global leader in bu…
Wipe Out | Experience by Interactive Entertainment Group
09/18/2023

Amplifying the Splash: How We Elevated Monster Tour Water at Rocklahoma and Born & Raised Festivals

In the realm of festivals where every moment is designed to amplify joy, the right branding activation can make all the difference. This September, Interactive …
Racing Chairs | Experience by Interactive Entertainment Group
09/14/2023

The New Finish Line: How Brands Can Ride the F1 Wave to Rev Up Their Events

The Formula 1 racing scene in the United States is more than just a pit stop; it’s becoming a permanent residence. With record-setting attendance at Grand Prix …
Backyard Breaks' Selfie Hashtag Photo Booth | Experience by Interactive Entertainment Group
09/09/2023

The Unseen ROI: How Understanding Your Audience Pays Off

In today’s rapidly changing business landscape, a one-size-fits-all approach doesn’t just miss the mark; it’s practically obsolete. Be it product launches, conf…
Curling Track | Experience by Interactive Entertainment Group
09/08/2023

Rethinking Corporate Holiday Parties: Where Magic Meets Experience

What if we told you that the magic of the holiday season could not only fill your venue but also invigorate your brand and elevate your corporate culture? Imagi…
Giant Pac Man Battle | Experience by Interactive Entertainment Group
09/01/2023

Building More Than Bears: ow UGA Turned a Simple Event into a Student Engagement Phenomenon

Building bears may be a timeless activity, but what happens when you add a dash of digital adrenaline to the mix? Enter Interactive Entertainment Group and the …
Mini Golf for Yale Hospitality's Annual Event | Experience by Interactive Entertainment Group
09/01/2023

When Academia Meets Carnival: Elevating Yale Hospitality’s Annual Kick-Off

Imagine stepping into a world where childhood nostalgia meets cutting-edge excitement—where the jubilant melodies of carnival tunes mix with intellectual conv…
Giant Football Darts at NY Giants Fan Fest | Experience by Interactive Entertainment Group
08/31/2023

Touchdown Meets Bullseye: The Football Darts Experience at NY Giants Fan Fest

The New York Giants Fan Fest, a highly-anticipated annual event, took center stage on August 24th, attracting thousands of dedicated fans of all ages. Orchestra…
Connect Marketplace Fall 2023 | | Experience by Interactive Entertainment Group
08/29/2023

From Minneapolis to Your Next Event: #GetInspired at Connect Marketplace 2023

Last week, we made a splash at the Connect Marketplace in Minneapolis, an annual event that brings together the most innovative minds in the event industry. Thi…
Proto Hologram | Book with Interactive Entertainment Group
08/28/2023

4 Ways to Incorporate Holograms Into Your Next Event

In a world where experiences are the currency of engagement, standing out is not just an option—it’s a necessity. Enter Proto Hologram, the game-changing tech…
VR Racing Chairs at FedEx Forward Service Provider Summit | Experience by Interactive Entertainment Group
08/17/2023

Get Behind the Wheel for Real: VR Racing Chairs at FedEx Forward Service Provider Summit

Freeman, a global leader in event management, partnered with us at Interactive Entertainment Group to create an unforgettable experience for the summit’s attend…
Giant Human Claw at Cydcor's 2023 National Conference | Experience by Interactive Entertainment Group
08/16/2023

Game On! Cydcor’s National Conference Engages Attendees with the Giant Human Claw

When Cydcor, our esteemed client, needed something special for their conference, they turned to the Giant Human Claw. Branded with the tagline “Game On” and the…