Bringing AWS re:Invent Into the Future with a Holographic DJ

December 8, 2023
Play Video about Holographic DJ | Experience by Interactive Entertainment Group

When Factory360, a creative marketing agency renowned for its trailblazing experiential strategies, envisioned a unique entertainment experience for Amazon’s remote offices during AWS re:Invent, they turned to us, Interactive Entertainment Group, to bring their vision to life. While the main event buzzed at the Venetian in Las Vegas, our focus was on creating an engaging and futuristic experience for Amazon employees at their offices in Seattle and Arlington.

Factory360 has carved a niche in the marketing world with its focus on creating experiences that resonate deeply with audiences. Understanding the importance of connection in a corporate setting, they sought to bring an innovative twist to remote participation in corporate events.

The highlight of this collaboration was our Holographic DJ, who was beamed from Amazon Aurora in Arlington to a holographic unit at Amazon Frontier in Seattle. This wasn’t just about streaming music; it was about creating a presence that could interact with employees in real-time, bridging the gap between physical distances.

Our Holographic DJ‘s performance was carefully curated with a mix of modern hits and nostalgic throwbacks, all in clean versions suitable for a corporate setting. This musical journey was enhanced by the holographic technology, turning an ordinary DJ set into a captivating, high-tech show.

At Interactive Entertainment Group, our goal is always to push the boundaries of what’s possible in event entertainment. Partnering with Factory360, we helped realize a vision that not only entertained but also showcased the potential of technology in creating connected experiences for corporate audiences, regardless of their physical location.

This event stands as a prime example of how innovative thinking, when paired with cutting-edge technology, can transform a standard corporate gathering into an extraordinary experience. Factory360’s vision, combined with our expertise in interactive entertainment, set a new standard for what’s possible in corporate event engagement, especially for teams spread across different locations. Looking ahead, we’re excited to explore new frontiers in entertainment and engagement, proving that with the right partnership and technology, the possibilities are limitless.

Factory360 is a modern marketing agency specializing in experiential marketing. They provide comprehensive marketing solutions, focusing on creating and executing immersive, impactful campaigns that engage consumers and elevate brands. With a commitment to authenticity and creativity, Factory360 designs experiences that forge deep connections between brands and their audiences. Their expertise spans a wide range of industries, and they have a proven track record of producing dynamic events and campaigns that leave lasting impressions. Factory360 is known for its innovative approach to marketing, blending traditional strategies with cutting-edge tactics to deliver results that matter.

Amazon Web Services (AWS) is a subsidiary of Amazon providing on-demand cloud computing platforms and APIs to individuals, companies, and governments, on a metered pay-as-you-go basis. AWS offers a broad set of global cloud-based products including compute, storage, databases, analytics, networking, mobile, developer tools, management tools, IoT, security, and enterprise applications. These services help organizations move faster, lower IT costs, and scale applications. Trusted by millions of customers – from the fastest-growing startups to the largest enterprises – AWS provides the power, flexibility, and scalability to drive innovation and growth.

AWS re:Invent is an annual technology conference hosted by Amazon Web Services for the global cloud computing community. The event features keynote announcements, training and certification opportunities, access to more than 2,000 technical sessions, a partner expo, after-hours events, and so much more. re:Invent is a learning conference designed for cloud architects, developers, operations professionals, and technical decision-makers. The event provides attendees with the latest news, trends, and innovations in cloud technology, making it a cornerstone event for the tech community.

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