In the fast-paced world of event marketing, brands are always looking for unique ways to engage their audience. When Corona decided to hit the road for their Texas Road Show, they knew they needed something extraordinary to make a lasting impression. This is where NCV Marketing partnered with us to knock it out of the park—quite literally!
Corona, a brand synonymous with relaxation and celebration, wanted to add a sporty twist to their Texas Road Show. NCV Marketing took this challenge head-on and curated a custom activation using Interactive Entertainment Group’s Speed Pitch. The game allows participants to test the speed of their baseball pitch, making it an instant hit (pun intended) for both die-hard fans and casual onlookers.
But what’s an engaging game without an immersive environment? NCV Marketing created a custom backdrop that featured not just the Corona Premier logo but also sponsorship logos for the Texas Rangers and the Houston Astros. This multi-branded aesthetic not only elevated the overall look but also added an extra layer of engagement for fans of both MLB teams.
By partnering with us at Interactive Entertainment Group, NCV Marketing was able to offer a holistic and captivating experience that fit perfectly with Corona’s laid-back, celebratory image. Moreover, the involvement of the Texas Rangers and Houston Astros logos showcased how corporate partnerships can enhance an event’s reach and impact. The custom activation was a grand slam, and it proved yet again that the right kind of interactive experience can elevate a brand and make any event unforgettable.
Corona is more than just a beer; it’s a lifestyle brand that epitomizes relaxation and celebration. Originating in Mexico, the brand has become a global symbol for kicking back and enjoying life’s simple pleasures—whether that’s a beach sunset or a backyard barbecue. With a variety of offerings including the Corona Premier, the brand has cemented its reputation as a go-to choice for those looking to unwind. Known for their iconic lime-wedge ritual and unique bottle shape, Corona consistently delivers quality and flavor in every sip. When you see that Corona bottle, you’re not just looking at beer—you’re looking at the promise of good times and great memories.