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Latest News

From industry trends to product launches, check out our blog for some serious event inspiration.

01/22/2024

10 Ingenious Year-Round Employee Appreciation Ideas

March 1st isn’t just Employee Appreciation Day; it’s a reminder that gratitude shouldn’t be a once-a-year affair. Limiting appreciation to this single date is a fleeting gesture that hardly does
Giant Dome Hockey | Experience by Interactive Entertainment Group
11/02/2023

More is More: The Transformative Impact of Multiplayer Experiences at Events

Welcome to the era where more isn’t just better—it’s essential. In a world fixated on personal screens and isolated experiences, we present a revolutionary ma…
Game Show Mania | Experience by Interactive Entertainment Group
11/02/2023

No Stadium Required: The Game-Changing Strategy of Sports Activations

Harnessing the power of sports isn’t about a mere game or two; it’s about crafting experiences that transcend traditional event boundaries. Ready to explore how…
Corona's Custom Speed Pitch | Experience by Interactive Entertainment Group
10/31/2023

Pitch Perfect: Corona’s Texas Road Show Hits a Home Run

In the fast-paced world of event marketing, brands are always looking for unique ways to engage their audience. When Corona decided to hit the road for their Te…
U.S. Bank's Custom Urban Hoops | Experience by Interactive Entertainment Group
10/30/2023

Banking on Baskets: US Bank’s Innovative Play at AFP 2023

When you think of banking, what comes to mind? Paperwork, long lines, and a general atmosphere of seriousness, right? Well, think again. This year, at the highl…
Roll-a-Ball Racing | Experience by Interactive Entertainment Group
10/30/2023

The Future of Face-to-Face: Top Trade Show and Conference Trends for 2024

Trade shows and conferences have been evolving at a rapid pace, but 2024 promises to be a watershed year. With emerging technologies and increasing attendee exp…
Ascential's VR Racing Chairs at Money 20/20 | Experience by Interactive Entertainment Group
10/27/2023

Pedal to the Metal: How Money 20/20 Took Finance into the Fast Lane

Let’s face it, when you’re at a high-stakes finance conference like Money 2020, hosted by Ascential, you’re probably expecting a lot of suits, ties, and perhaps…
VR Pods | Experience by Interactive Entertainment Group
10/27/2023

Reality Check: Elevating Namely’s NAPEO Booth with Custom Virtual Reality Pods

Trade shows are a battlefield for attention, and when PrismHR decided to showcase its recent merger with Namely at the NAPEO 2023 Annual Conference, they needed…
Giant Battleship | Experience by Interactive Entertainment Group
10/26/2023

Student-Tested, Planner-Approved: Real Campus Events for the Ultimate Inspo

In the fiercely competitive world of higher education, what sets one campus apart from the rest isn’t just stellar academics or state-of-the-art facilities—it…
Iceless Holiday Experiences by Interactive Entertainment Group
10/26/2023

Your Holiday Party on (Synthetic) Ice

As the days grow shorter and holiday melodies fill the air, anticipation builds for your company’s signature end-of-year bash. Forget sweaters and small talk; t…
VR 360 | Experience by Interactive Entertainment Group
10/24/2023

Not Your Average Study Break: Kean University’s Fall Event Scores Big on Fun

When you think of college events, you might envision traditional fare like lectures, seminars, or even a campus fair. But Kean University shattered that mold by…
Giant Foosball Xtreme | Experience by Interactive Entertainment Group
10/24/2023

High Scores and High Returns: Inside Jane Street’s Epic Game Night

In the bustling heart of New York City lies the headquarters of Jane Street, a trading firm renowned not just for its exceptional financial acumen but also for …
Mechanical Reindeer | Experience by Interactive Entertainment Group
10/24/2023

Next-Gen Reindeer Games for Your Holiday Event

Holiday parties are as essential to the season as sugar cookies and mistletoe. But let’s be honest: The standard “Ugly Sweater Contest” and “Secret Santa Gift…
Game Show Mania at MapleStory Fest | Experience by Interactive Entertainment Group
10/18/2023

Quest Complete: How Maple Trivia Leveled Up MapleStory Fest

Picture this: Gamers united, thumbs twitching in anticipation, eyes wide open, absorbed in a world of magical realms and fantastical creatures. No, we’re not de…
Honda's Batak Pro Challenge at Red Bull Showrun Nashville | Experience by Interactive Entertainment Group
10/18/2023

Full Throttle Brand Activation: Inside Honda’s Electrifying Experience at Red Bull Showrun

Formula 1 racing is a spectacle of human and mechanical synergy, where milliseconds can determine the difference between eternal glory and mere footnotes. Simil…
Flight Motion Simulator | Experience by Interactive Entertainment Group
10/18/2023

Sky’s the Limit: How Our Flight Motion Simulator Elevated OpenTextWorld 2023

It’s not every day that a pioneering software company comes knocking on your door, expressly seeking a flight simulator. But when OpenText, the global titan in …
Prize Crane | Experience by Interactive Entertainment Group
10/18/2023

Double the Swag, Double the Impact: Elevating Carrot’s Booth at HLTH 2023

The HLTH event is an annual rendezvous for healthcare innovation, bringing together professionals from across the globe to explore, discuss, and shape the futur…
Mini Race Car Track | Experience by Interactive Entertainment Group
10/16/2023

Turbocharging NRMCA’s Concrete Works 2023 with Our Mini Race Car Track

Concrete may be solid, but at Interactive Entertainment Group, we know how to make it thrilling! Join us as we recount how our Mini Race Car Track added a dash …
Multiball LED | Experience by Interactive Entertainment Group
10/12/2023

A Touchdown for Verizon: HLM 2023 with Sparks

For the second consecutive year, we collaborated with Sparks to create an unforgettable experience at Verizon’s booth for Best Buy’s Holiday Leadership Meeting …
1 8 by Interactive Entertainment Group, Inc.
10/10/2023

SmileCon’s Prize Crane: A Win for Grins

SmileCon, organized by the American Dental Association (ADA), broke the mold of traditional dental conferences by incorporating elements of fun and interactive …
Cash Cube | Experience by Interactive Entertainment Group
10/10/2023

Green Rebate’s Cash Cube at #CannaCon2023

In a synergistic collaboration at CannaCon 2023, Green Rebates partnered with Skyline Exhibits for booth design and Interactive Entertainment Group for an engag…
Holiday Experiences by Interactive Entertainment Group
10/09/2023

The Corporate Holiday Party Comeback: 10 Experiences to Light Up the Season

The blog delves into the resurgence of corporate holiday parties in 2023, spotlighting ten innovative experiences that go far beyond the usual festivities. With…
Multiball LED Snowballs | Experience by Interactive Entertainment Group
10/05/2023

6 Ways to Build Your Brand by Decking the Halls

The holiday season is the perfect time to forge a deep and meaningful connection between your brand and consumers. With cold air comes warm hearts, and there’s …
Proto Hologram | Book with Interactive Entertainment Group
10/04/2023

The ROI of Retainers in Corporate Events

With the meteoric rise of experiential marketing and the emphasis on creating “wow-factor” experiences, getting it right is more crucial than ever. In this ligh…
Social Media Vending Machine | Experience by Interactive Entertainment Group
10/04/2023

The Ultimate Campus Event Checklist: Transform Your Campus Into The Epitome of Engagement

Ah, college—a realm of learning, life lessons, and let’s be honest, events that students will remember far beyond their graduation day. But creating unforge…