When you think of banking, what comes to mind? Paperwork, long lines, and a general atmosphere of seriousness, right? Well, think again. This year, at the highly prestigious AFP 2023, US Bank ditched the conventional approach and scored a slam dunk with an innovative, immersive experience curated by yours truly—Interactive Entertainment Group.
Trade shows and conferences have been evolving at a rapid pace, but 2024 promises to be a watershed year. With emerging technologies and increasing attendee expectations, event organizers have a plethora of new trends to consider for their upcoming events. Below, we’ve outlined six key trends that are not only making waves but also have the power to elevate brands and take your events to the next level.
Let’s face it, when you’re at a high-stakes finance conference like Money 2020, hosted by Ascential, you’re probably expecting a lot of suits, ties, and perhaps some very serious pie charts. But what if we told you that the Money 2020 conference at the Venetian Expo in Las Vegas was home to something entirely different, something, dare we say, “vroom-worthy”?
Trade shows are a battlefield for attention, and when PrismHR decided to showcase its recent merger with Namely at the NAPEO 2023 Annual Conference, they needed a game-changer to make their booth stand out. That’s where we stepped in.
In the fiercely competitive world of higher education, what sets one campus apart from the rest isn’t just stellar academics or state-of-the-art facilities—it’s the quality of life offered to students. Exceptional, buzz-worthy events not only engage the student body but also make the campus a more desirable place to be. After all, happier, more motivated students are more likely to excel academically and contribute positively to campus culture. Ready to put your campus on the map? Let’s dive into five groundbreaking campus events that went the extra mile to impress, engage, and elevate.
In the bustling heart of New York City lies the headquarters of Jane Street, a trading firm renowned not just for its exceptional financial acumen but also for its unique corporate culture. Let’s be honest, when you think of a trading firm, your mind probably doesn’t leap to images of intense Pac-Man duels or life-sized Atari Pong matches. Yet, that’s exactly what went down during Jane Street’s recent game night for one of its special programs. The event was an exercise in creativity, camaraderie, and pure, unadulterated fun.
As the days grow shorter and holiday melodies fill the air, anticipation builds for your company’s signature end-of-year bash. Forget sweaters and small talk; this year we’re all about icy thrills without the chills from Janice in accounting. Continue on to see how your event space can become a winter wonderland, offering a seasonal experience that requires no weather forecast checks.
When you think of college events, you might envision traditional fare like lectures, seminars, or even a campus fair. But Kean University shattered that mold by delivering a fall event that was as entertaining as it was innovative. How did they pull it off? By partnering with Interactive Entertainment Group to bring next-level entertainment to their campus.
Holiday parties are as essential to the season as sugar cookies and mistletoe. But let’s be honest: The standard “Ugly Sweater Contest” and “Secret Santa Gift Exchange” are about as stale as last year’s gingerbread house. Want to breathe new life into your annual festivities? How about updating your holiday party playbook with next-level reindeer games?
Picture this: Gamers united, thumbs twitching in anticipation, eyes wide open, absorbed in a world of magical realms and fantastical creatures. No, we’re not describing a weekend binge-playing session. We’re talking about MapleStory Fest, the annual gathering that brings the fans and aficionados of the massively multiplayer online role-playing game (MMORPG), MapleStory, under one roof—or server, given the digital age.
Formula 1 racing is a spectacle of human and mechanical synergy, where milliseconds can determine the difference between eternal glory and mere footnotes. Similarly, in the world of experiential marketing and brand activations, the combination of the right elements can transform a partnership into a grand slam.
It’s not every day that a pioneering software company comes knocking on your door, expressly seeking a flight simulator. But when OpenText, the global titan in digital information management, approached us with this very request for their annual OpenTextWorld 2023 conference, we knew we were gearing up for a partnership that would defy gravity—literally and figuratively.
The HLTH event is an annual rendezvous for healthcare innovation, bringing together professionals from across the globe to explore, discuss, and shape the future of healthcare. Amidst a sea of slick booths, breakthrough technologies, and cutting-edge discussions, one name caught everyone’s eye this year—Carrot Fertility.
Concrete may be solid, but at Interactive Entertainment Group, we know how to make it thrilling! Join us as we recount how our Mini Race Car Track added a dash of excitement to NRMCA’s Concrete Works 2023, turning it from a concrete jungle into an electrifying adventure.
For the second consecutive year, we collaborated with Sparks to create an unforgettable experience at Verizon’s booth for Best Buy’s Holiday Leadership Meeting (HLM), this year held in Houston. Building on last year’s interactive sports simulator and mini-golf stations, we introduced a new element of engagement with our MultiBall LED system. Attendees had 45 seconds to throw footballs at digital players in Verizon jerseys, creating a high-energy zone that turned each throw into a lasting brand impression.
SmileCon, organized by the American Dental Association (ADA), broke the mold of traditional dental conferences by incorporating elements of fun and interactive engagement. A standout feature at the event was our custom prize crane, stocked with a variety of adorable and branded prizes. The crane not only entertained but also facilitated networking among dental professionals, reinforcing SmileCon’s ethos of “Meet. Play. Learn. Smile.” It proved that a touch of interactive fun can enhance the brand experience and transform a professional gathering into a memorable event.
In a synergistic collaboration at CannaCon 2023, Green Rebates partnered with Skyline Exhibits for booth design and Interactive Entertainment Group for an engaging experience featuring a Cash Cube. This transparent booth filled with “funny money” offered attendees an exhilarating 20-second challenge, while ingeniously encapsulating Green Rebates’ mission of making energy efficiency lucrative. The unique blend of entertainment and brand focus created an unforgettable booth experience that elevated Green Rebates in the eyes of attendees.
The blog delves into the resurgence of corporate holiday parties in 2023, spotlighting ten innovative experiences that go far beyond the usual festivities. With the focus on interactivity, multigenerational appeal, local experiences, high-tech fun, and inclusivity, the post showcases how companies are embracing trends to foster genuine connections and make this year’s celebrations unforgettable. Whether your team is returning to the office or continuing in a hybrid setting, these experiences offer a dynamic way to ring in the holiday season.
The holiday season is the perfect time to forge a deep and meaningful connection between your brand and consumers. With cold air comes warm hearts, and there’s no better way to draw a crowd than with winter activations that leave a lasting impression. If you’re aiming to elevate your brand and enhance your event this holiday season, read on.
With the meteoric rise of experiential marketing and the emphasis on creating “wow-factor” experiences, getting it right is more crucial than ever. In this light, a retainer-based relationship with your corporate entertainment provider can be a game-changing strategy. Here’s why.
Ah, college—a realm of learning, life lessons, and let’s be honest, events that students will remember far beyond their graduation day. But creating unforgettable campus experiences doesn’t happen by mere accident; it takes meticulous planning, and that’s where we come in.
Welcome to the era where more isn’t just better—it’s essential. In a world fixated on personal screens and isolated experiences, we present a revolutionary manifesto: it’s time to bring people together in the real world to interact, compete, and collaborate.
Sacred Heart University’s Big Red Friday is a signature event designed to rally school spirit. On September 22, that spirit was taken to new heights—literally—with our Giant Human Claw Machine. Filled with custom-branded mystery boxes of SHU swag, including T-shirts and Fitbits, this spectacle was more than just a game. It was an ingenious blend of entertainment and branding that took student engagement to the next level, while serving as a social media magnet.
Grace Hopper Celebration (GHC) is a yearly mecca for those at the intersection of technology, inclusion, and talent. It’s the stage where innovations in software development, cybersecurity, and artificial intelligence are debuted. In this atmosphere brimming with futuristic visions, Wells Fargo and 3D Exhibits opted for a delightful detour into the past. Partnering with us at Interactive Entertainment Group, they chose a timeless classic to entice, engage, and elevate: Dance Dance Revolution.
