Concrete may be solid, but at Interactive Entertainment Group, we know how to make it thrilling! Join us as we recount how our Mini Race Car Track added a dash of excitement to NRMCA’s Concrete Works 2023, turning it from a concrete jungle into an electrifying adventure.
Setting the Stage
The National Ready Mixed Concrete Association (NRMCA) hosts Concrete Works annually, bringing together professionals and experts from the concrete industry. While the event is known for its informative sessions and networking opportunities, our challenge was to inject an element of fun and engagement that would leave attendees with lasting memories.
Accelerating Engagement
Our Mini Race Car Track, an unexpected addition, seamlessly integrated with the conference’s theme of innovation and sustainability. Attendees experienced the future of concrete firsthand, racing eco-friendly electric cars that showcased the industry’s adaptability to modern technology.
Networking on Wheels
Beyond the races, our Mini Race Car Track acted as a turbocharger for networking. Attendees bonded over exhilarating races, forging connections that extended far beyond the conference.
Revolutionizing the Event
Our Mini Race Car Track was more than entertainment; it was an integral part of the event’s success. It redefined concrete as a dynamic and enjoyable industry, leaving a lasting impression on attendees.
NRMCA, the National Ready Mixed Concrete Association, is the leading advocate for the ready mixed concrete industry in the United States. With a strong focus on sustainability and innovation, NRMCA plays a pivotal role in promoting responsible concrete usage and advancing the industry’s best practices.
Concrete Works 2023 is NRMCA’s premier annual conference, bringing together industry professionals, experts, and innovators. This event serves as a platform for discussing the latest trends, technologies, and sustainability practices in the concrete industry. It provides valuable networking opportunities and showcases the industry’s commitment to progress and environmental responsibility.
