Trade shows are a battlefield for attention, and when PrismHR decided to showcase its recent merger with Namely at the NAPEO 2023 Annual Conference, they needed a game-changer to make their booth stand out. That’s where we stepped in.
Setting the Stage
NAPEO, short for the National Association of Professional Employer Organizations, is the industry’s most comprehensive event of the year, attracting a broad audience of professionals. In this crowded space, achieving high visitor engagement is critical. Namely, well-known for their people-centered HR solutions, wanted a booth experience that would not only attract visitors but also encapsulate their brand essence: innovation, engagement, and cutting-edge solutions.
To sync with Namely’s goals and to captivate the NAPEO audience, we custom-designed a Virtual Reality Pod featuring a variety of popular games like Beat Saber, Space Pirate, Raquet Fury, and football. Our high-tech VR Pods offered visitors a fully immersive experience, complete with high-res visuals, motion tracking, and surround sound.
The pod was customized to reflect Namely’s branding, displaying their logo and slogan prominently. The result? An unforgettable engagement that felt like stepping into a Namely-powered universe.
Why it Worked
Alignment with Brand Goals: Namely aims to make HR engaging and straightforward. The VR pods achieved this by offering an engaging, straightforward way to have fun while learning about the brand.
Customization: The inclusion of Namely’s branding on the pods ensured that the experience felt unique and exclusive, adding an extra layer of engagement.
Game Variety: Offering a mix of games like Beat Saber and Space Pirate ensured that there was something for everyone, making the booth a must-visit location at NAPEO.
Memorable Experiences: An unforgettable experience creates a lasting impression. The fusion of fun and brand messaging made Namely’s booth the talk of the conference.
A Lasting Impression
When it comes to making a mark in a busy event like NAPEO, a regular booth just won’t cut it. With our custom VR Pods, Namely not only caught eyes but also captured hearts, proving once again how immersive experiences can elevate brands and enhance events.
Ready to elevate your brand experience like Namely? Contact us to find out how.
PrismHR is a leading HR software platform providing powerful, comprehensive solutions for professional employer organizations (PEOs) and administrative service organizations (ASOs). Their mission is to revolutionize the way HR functions are managed, offering scalable and customizable systems that empower businesses to streamline operations and focus on growth.
Namely offers a versatile, people-centered HR platform tailored to mid-sized companies. Known for its intuitive design and customizable features, Namely provides solutions for talent management, payroll, benefits, and more. Their recent merger with PrismHR amplifies their reach and capabilities, establishing them as a key player in the HR solutions sector.
The NAPEO Annual Conference is the industry’s premier event, hosted by the National Association of Professional Employer Organizations. Attracting a wide array of professionals from HR, legal, and financial sectors, the conference provides a platform for knowledge exchange, networking, and showcasing the latest innovations in the world of HR. This yearly gathering is a must-attend for anyone invested in the future of human resources.
