CannaCon 2023 was already an electrifying event, where leading businesses and entrepreneurs gathered to explore the latest in the cannabis industry. But among the array of booths and exhibits, Green Rebates—known for offering energy-efficient solutions for horticulture—wanted something more than just informational pamphlets and earnest conversations. They wanted to captivate, engage, and provide lasting impressions. Enter Interactive Entertainment Group and Skyline Exhibits: a match made in experiential heaven.
The Craftsmen: Skyline Exhibits Takes the Helm
Skyline Exhibits, recognized for their state-of-the-art booth designs and immaculate craftsmanship, were in charge of creating the architecture of experience. They designed an immersive and visually stunning space to seamlessly echo Green Rebates’ focus on energy efficiency and innovation. But what could raise the stakes and breathe life into this conceptual masterpiece? That’s where we came into play.
If there’s one thing we know at Interactive Entertainment Group, it’s how to craft experiences that not only entertain but also elevate the brand behind them. To infuse an engaging twist into Green Rebates’ booth, Skyline brought in our infamous Cash Cube.
The Cash Cube was filled with “funny money,” symbolic of the rebates and incentives that Green Rebates helps its clients secure. Players had a whirlwind 20 seconds to step into the cube and grab as much of this funny money as they could. With bills flying and adrenaline pumping, the Cash Cube turned the concept of energy-saving incentives into a tactile, exhilarating experience.
Tying It All Together: The Perfect Marriage of Branding and Entertainment
But the Cash Cube was more than just an enthralling spectacle; it served a purpose. It ingeniously tied into Green Rebates’ goal of making energy efficiency lucrative and accessible. Each bill collected represented the tangible benefits of investing in energy-efficient equipment—LED grow lights, HVAC, dehumidifiers, and more. It allowed attendees to viscerally experience the rewards of sustainability, turning abstract savings into something you could literally reach out and grab. In an industry constantly evolving, this was a shining example of how creativity, engagement, and brand focus can coalesce into an unforgettable event experience.
Skyline Exhibits is a leader in creating impactful trade show and event exhibits. With state-of-the-art design and fabrication capabilities, they specialize in turning brand visions into immersive experiences. Whether it’s a small booth or an expansive exhibition layout, Skyline brings innovation, quality, and architectural brilliance to every project.
Green Rebates is the go-to energy rebate and incentive company focusing on horticulture. They assist commercial indoor and greenhouse growers in getting paid for implementing energy-efficient equipment. From LED grow lights to HVAC systems and dehumidifiers, Green Rebates has helped customers secure millions of dollars in cash rebates, making sustainability both responsible and rewarding.
CannaCon is a pivotal event in the cannabis industry, offering a platform for businesses, entrepreneurs, and thought leaders to connect and explore market trends. With its extensive lineup of exhibitors, educational seminars, and networking opportunities, CannaCon serves as the nexus for innovation and business development in the rapidly evolving cannabis sector.
