Best Buy’s annual Holiday Leadership Meeting (HLM) is not your average corporate gathering. This year located in Houston, TX, the event brings together the “blue-shirt” leaders from across the nation to engage in educational sessions, partake in award ceremonies, and celebrate the company’s top performers. A highlight of HLM is its vendor show, where Best Buy employees get a hands-on introduction to the brands featured in their stores.
For the second year running, we’ve had the pleasure of collaborating with Sparks to ensure that Verizon’s booth is not just a point of interest but a hub of engagement. Last year at HLM22 in Phoenix, we collaborated to bring attendees a highly interactive sports simulator and mini-golf stations, setting a high bar for interactivity.
Upping the Game in Houston
This year, we aimed to not just meet but exceed that standard. Again, in collaboration with Sparks, we integrated our cutting-edge MultiBall LED system into Verizon’s booth. The concept was simple yet riveting: attendees had 45 seconds to throw footballs at digital football players donned in Verizon jerseys on a massive LED screen. Each successful throw was not just a point on the board but a connection made with the Verizon brand.
Building Memories, One Throw at a Time
The goal of any brand at a major event like HLM is not just to be seen, but to be remembered. Through our continued collaboration with Sparks, we’ve managed to achieve just that. Verizon’s booth became a high-energy zone where each throw and each point scored translated into lasting brand engagement.
Verizon Communications was formed on June 30, 2000 and is one of the world’s leading providers of technology and communications services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of $133.6 billion in 2021.
Best Buy is a consumer electronics retailer with operations in the U.S., Mexico, and Canada. At its brick-and-mortar locations and online, the company sells a wide variety of items, including mobile phones, digital cameras, video games, and music, as well as home appliances like washing machines and refrigerators.
Sparks designs brand experiences that leave lasting impressions. They listen to your needs, learn about your audience and uncover the connections in between.