The HLTH event is an annual rendezvous for healthcare innovation, bringing together professionals from across the globe to explore, discuss, and shape the future of healthcare. Amidst a sea of slick booths, breakthrough technologies, and cutting-edge discussions, one name caught everyone’s eye this year—Carrot Fertility.
The Background
Carrot Fertility is revolutionizing fertility care with affordable, customizable solutions, making it accessible to all. They set their sights on HLTH 2023 not merely to make an appearance but to make a statement. Enter Interactive Entertainment Group—we knew Carrot needed more than a run-of-the-mill booth to meet their lofty goals.
More Than Just Swag—An Experience!
Let’s face it; any company can give away branded pens or tote bags. But Carrot Fertility didn’t just want to give swag; they wanted to gift experiences. That’s where our Social Media Vending Machine and Prize Crane came into play.
Imagine walking up to a vending machine, keyed up from a day of absorbing healthcare innovations. Instead of inserting coins, you input a unique code, secured after providing your information via an iPad. A couple of clicks later, you’ve earned your prize, all while Carrot collects invaluable data to nurture these new relationships. Did we mention the vending machine was entirely wrapped in Carrot’s eye-catching branding? The wrap even featured a QR code for attendees to scan and learn more about Carrot’s transformative services—effortlessly blending entertainment with education.
Further along the booth was the Prize Crane—again, wrapped to resonate with Carrot’s branding. Unlike the claw machines from your childhood carnival visits, this one had custom prizes that attendees actually wanted. And believe it or not, when people feel like they’ve earned something, dopamine—a neurotransmitter associated with pleasure and satisfaction—is released in the brain. Earning a reward triggers a stronger emotional connection than a mere handout (Source: Harvard Business Review).
The Science of Engagement
Our brain is wired to crave rewards. According to a study published in the journal Nature Neuroscience, the ventral striatum, a part of the brain associated with reward anticipation, shows more activity when people feel they’ve earned something. This dopamine spike is what turns a simple swag giveaway into a memorable interaction.
Wrapping it Up
Interactive Entertainment Group didn’t just help Carrot Fertility set up a booth; we helped them create an experience that attendees would associate with their brand for a long time. We turned their booth into a space where fun met function, and swag became memorable, data-backed engagement.
When it comes to making your brand unforgettable, it’s not just about what you give away—it’s about how you make people feel. And feeling good is always good for business.
Carrot Fertility is the future of fertility benefits and care, delivering comprehensive and customizable solutions that make fertility care accessible to all. They are pioneers in breaking down the barriers and stigmas associated with fertility treatments. From IVF to adoption support, Carrot ensures that everyone has the resources and options they need to build a family. With an approach rooted in inclusivity and affordability, Carrot Fertility is not just a service—it’s a movement for reproductive equality.
HLTH is more than a conference; it’s a movement. As the #1 event in healthcare innovation, it assembles a global community of healthcare’s brightest minds, decision-makers, and influencers. From groundbreaking technologies to insightful keynote sessions, HLTH provides an unmatched platform for shaping the future of healthcare. It’s the arena where ideas meet execution, and visionaries are turned into change agents.
