Grace Hopper Celebration (GHC) is a yearly mecca for those at the intersection of technology, inclusion, and talent. It’s the stage where innovations in software development, cybersecurity, and artificial intelligence are debuted. In this atmosphere brimming with futuristic visions, Wells Fargo and 3D Exhibits opted for a delightful detour into the past. Partnering with us at Interactive Entertainment Group, they chose a timeless arcade game to entice, engage, and elevate.
Capturing Hearts with Nostalgia
Wells Fargo’s booth didn’t rely on the bells and whistles that dotted the GHC 23 landscape. No, it went straight for the heart, tapping into a nostalgic vein many didn’t even realize they missed. Dance Dance Revolution, a game that hearkens back to simpler times of arcade fun, became the draw that pulled attendees into the Wells Fargo experience.
Stand Out by Going Back
Amidst a sea of virtual reality and augmented reality gadgets, Wells Fargo’s booth was a breath of fresh air—a time capsule, if you will. The iconic game wasn’t just an attention-grabber; it became a conversation starter, setting the stage for meaningful interactions with Wells Fargo representatives. While attendees enjoyed the foot-tapping, heart-pumping gameplay, they also got to discover the brand’s latest banking and tech solutions.
The Seamless Fusion by 3D Exhibits
Credit must also be given to 3D Exhibits, whose booth design offered a seamless blend of past and present. They took a game known for its colorful aesthetic and integrated it tastefully into Wells Fargo’s professional arena, demonstrating that simplicity and nostalgia could coexist with a brand’s modern image.
Wrapping it Up
At GHC 23, where the future of tech was the dominant narrative, Wells Fargo took a bet on the past—and won. Interactive Entertainment Group was thrilled to contribute to this successful gamble. After all, our specialty lies in creating experiences that not only entertain but also elevate brands and enhance events.
So the next time you’re thinking of how to stand out in a forward-looking industry, remember: sometimes looking back is the most unexpected way to capture attention and elevate your brand.
The Grace Hopper Celebration (GHC) is more than just an annual tech conference—it’s a global gathering of ambition, innovation, and talent. Named after the pioneering computer scientist Grace Hopper, the event aims to shine a spotlight on the contributions of women in technology. From software engineering to cybersecurity, GHC serves as a launchpad for the latest advancements in the field, offering an unparalleled platform for networking, learning, and collaboration.
Wells Fargo is a household name in the banking and financial services sector, known for its commitment to serving individual consumers, small and large businesses, and commercial entities. With its history tracing back to the 19th century, the company has evolved to embrace the challenges of the modern financial landscape, offering a broad spectrum of services from personal banking to wealth management and investment solutions.
3D Exhibits is a creative powerhouse that specializes in designing and fabricating exhibit environments that tell a brand’s story in unforgettable ways. Their mission extends beyond merely attracting attention; they aim to engage and inspire. Their expertise lies in creating immersive experiences that not only capture imaginations but also seamlessly incorporate a brand’s message and objectives, making them a go-to choice for businesses looking to make a memorable impact at events.
