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From industry trends to product launches, check out our blog for some serious event inspiration.

04/08/2024

The Why Behind the Wow: How Purpose-Driven Experiences Drive Event Engagement

In the world of corporate events, there's a magical moment that separates the memorable from the mundane—the "wow" factor. It's that instant when guests stop in their tracks, eyes widen,

04/01/2024

Rivalries Reimagined: How UNC’s Classic Showdown Turned into a Slam Dunk for Pediatric Rehab

In the heart of the Tar Heel state, where basketball transcends mere sport to become a shared religion, the Rivalry Roundup 4 Pediatric Rehab elevated the stori…

03/29/2024

The Great Outdoors: The Ultimate Venue for Your Unconventional Campus Event

As the semester draws to a close, students look forward to unwinding and celebrating their achievements. What better way to do this than by hosting an unforgett…

03/28/2024

Brewing Up an Interstellar Experience: How Dunkin’ Invaders Stole the Show at PAX East

In the bustling heart of the Boston Convention and Exhibition Center, from March 21 to March 24, 2024, a unique constellation aligned to create an out-of-this-w…

03/27/2024

Stitching Style and Spirit: How ROMWE’s Pop-Up at FAMU Became the Ultimate Fashion Connection

Last weekend, Florida A&M University was buzzing with more than the usual student activity. An extraordinary pop-up experience orchestrated by ROMWE, a leading …

03/26/2024

Breaking Traditions: The Ultimate Guide to an Unconventional Grad Bash for Gen Z

In an era where being unique is celebrated more than ever, the conventional graduation bash playbook feels a bit, well, outdated. It’s time to toss the cap on…

03/25/2024

VaynerMedia’s Creative Play: Powering Fanatics Sportsbook’s Fan Experience

In the heart of the bustling city on the 14th, Fanatics Sportsbook transformed Five Iron Golf into an electrifying epicenter of sports celebration, far surpassi…

03/22/2024

3M’s Playful Blend of Nostalgia and Education at AORN Expo 2024

At the AORN Global Surgical Conference & Expo 2024, hosted in Nashville’s Music City Center, attendees were treated to an exceptional showcase of industry innov…

03/22/2024

A POP of Genius: How Interlace Health is Changing the Healthcare Game

Interlace Health, a trailblazer in providing scalable and cost-effective e-form and e-signature solutions for healthcare, ingeniously tied their “People Over Pa…

03/20/2024

Bazaarvoice’s Winning Strategy at Shoptalk 2024

At Shoptalk 2024, amidst the buzz of retail’s brightest innovations, Bazaarvoice stood out with a display that was as engaging as it was insightful. Known for t…

03/20/2024

Dive Into Spring Fest: The Ultimate Plunge into Fun

As we shake off the winter chills and the first blooms of spring begin to peek through, the anticipation for Spring Fest grows. Now, if you’re reading this, cha…

03/12/2024

Swing Into Spring With 5 Outdoor Corporate Event Ideas

Spring is nearly here, and what better way to swing into the season than with an outdoor event? As the weather gets warmer and the days get longer, your team wi…

03/12/2024

Connecting Through Play: Kuehne+Nagel’s Brand Story Comes Alive at TPM 24

In the ever-evolving world of transportation and logistics, industry professionals annually convene at the Trans-Pacific Maritime (TPM) Conference, the premier …

03/12/2024

Batter Up for Brilliance: Kapture Vision’s Grand Slam with Dentive’s Event

In the corporate world, the arrival of spring is more than just a change in the weather; it’s an opportunity for rejuvenation, to breathe new life into partners…

03/12/2024

6 NEW Tech-Inspired Experiences Dominating 2024

Discover the 5 tech-inspired experiences set to redefine corporate events in 2024, blending innovation with engagement to elevate brand interactions. From inter…

03/12/2024

Bespoke Brilliance: 6 Custom Experiences from 2024 that Captivate and Connect

In the ever-evolving landscape of corporate events and brand activations, 2024 has seen an unprecedented rise in the demand for custom experiences. These tailor…

03/11/2024

Scaling New Heights: Energizing Rutgers University’s MARK Conference

February 24, 2024, was not just another day at Rutgers University. It was the day the MARK Conference transformed the Livingston Student Center into a crucible …

03/11/2024

Caterpillar at DistribuTECH: Bridging the Gap in the Energy Transition Journey

In the bustling heart of the Orange County Convention Center, during the highly anticipated DistribuTECH 2024 (February 26-29), one booth stood out from the res…

03/08/2024

Lightning Learners: How Creatacor and Varsity Tutors Electrified the AASA Conference with Speed and Smarts

In the dynamic setting of the San Diego Convention Center, amidst a gathering of educational pioneers at the 2024 AASA National Conference on Education, the Var…

03/08/2024

Chilling Success: Jane Street’s Cool Approach to Team Building

Jane Street stands out in the fast-paced financial industry not only for its trading acumen but also for its vibrant culture. This firm thrives on collaboration…

03/08/2024

Brewing Buzz: How Custom Beverages Stirred Success at the Love & Wellness Fair

Transforming a standard event into a memorable experience is an art form, one that Interactive Entertainment Group has mastered over the years. A prime example …

03/08/2024

Pepsi’s Custom Taste of Super Bowl Activation

In a vibrant collaboration between Interactive Entertainment Group and New Creatures, we brought to life a dynamic inflatable pop-up event for PepsiCo, setting …

03/06/2024

Spring’s Event Playbook: Capitalizing on the Sports Calendar

As we gear up for a season where every play counts, it’s time to draft the spirit of competition into your event strategy. Imagine transforming your corporate g…

03/04/2024

Striking a Chord: Our #ExhibitorLIVE Nashville Recap

At this year’s EXHIBITORLIVE, the leading conference for trade show and corporate event marketers, we set out to redefine the event experience. Our mission wa…

02/29/2024

#NACALive2024: Where Technology Meets Tradition in Campus Entertainment

his year, Interactive Entertainment Group decided to level up, transforming our presence into an epicenter of joy, creativity, and, dare we say, a little bit of…

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Latest News

The Why Behind the Wow: How Purpose-Driven Experiences Drive Event Engagement

Rivalries Reimagined: How UNC’s Classic Showdown Turned into a Slam Dunk for Pediatric Rehab

The Great Outdoors: The Ultimate Venue for Your Unconventional Campus Event

Brewing Up an Interstellar Experience: How Dunkin’ Invaders Stole the Show at PAX East

Stitching Style and Spirit: How ROMWE’s Pop-Up at FAMU Became the Ultimate Fashion Connection

Breaking Traditions: The Ultimate Guide to an Unconventional Grad Bash for Gen Z

VaynerMedia’s Creative Play: Powering Fanatics Sportsbook’s Fan Experience

3M’s Playful Blend of Nostalgia and Education at AORN Expo 2024

A POP of Genius: How Interlace Health is Changing the Healthcare Game

Bazaarvoice’s Winning Strategy at Shoptalk 2024

Dive Into Spring Fest: The Ultimate Plunge into Fun

Swing Into Spring With 5 Outdoor Corporate Event Ideas

Connecting Through Play: Kuehne+Nagel’s Brand Story Comes Alive at TPM 24

Batter Up for Brilliance: Kapture Vision’s Grand Slam with Dentive’s Event

6 NEW Tech-Inspired Experiences Dominating 2024

Bespoke Brilliance: 6 Custom Experiences from 2024 that Captivate and Connect

Scaling New Heights: Energizing Rutgers University’s MARK Conference

Caterpillar at DistribuTECH: Bridging the Gap in the Energy Transition Journey

Lightning Learners: How Creatacor and Varsity Tutors Electrified the AASA Conference with Speed and Smarts

Chilling Success: Jane Street’s Cool Approach to Team Building

Brewing Buzz: How Custom Beverages Stirred Success at the Love & Wellness Fair

Pepsi’s Custom Taste of Super Bowl Activation

Spring’s Event Playbook: Capitalizing on the Sports Calendar

Striking a Chord: Our #ExhibitorLIVE Nashville Recap

#NACALive2024: Where Technology Meets Tradition in Campus Entertainment

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