At this year’s EXHIBITORLIVE, the leading conference for trade show and corporate event marketers, we set out to redefine the event experience. Our mission was clear: to demonstrate how companies can elevate their presence beyond the traditional booth setup, engaging audiences with interactive experiences that deeply integrate with their brand story.
Leading our showcase was the Multiball LED, a bespoke gaming experience that perfectly embodies our approach to interactive entertainment. Set against the backdrop of the largest exhibit hall in the industry, our Multiball LED installation at booth #406 wasn’t just an exhibit; it was a statement. We took the interactive experience to a new level with a game specifically designed for the show, where participants threw balls at targets featuring our logo. This wasn’t just about fun and games; it was a powerful demonstration of branding possibilities, showcasing how interactive technology can be tailored to highlight a brand in a dynamic, engaging way. Attendees were not only captivated by the novelty of the experience but were also provided with a firsthand look at the innovative ways interactive experiences can be used to tell a brand’s story.
An unexpected yet thrilling aspect of our Multiball LED game was the competitive spirit it ignited among attendees. They weren’t just participating; they were competing, with many checking back frequently to see their spot on the leaderboard. This added a layer of engagement, as the game became a talking point and a reason for attendees to return to our booth. It underscored the potential of incorporating competitive elements into interactive experiences, turning passive booth visits into active engagement opportunities.
In partnership with EXHIBITORLIVE, we introduced a playful element to the professional atmosphere with our Giant Piano, tying into the Nashville theme and demonstrating the versatility of interactive entertainment. This feature not only provided a fun break for attendees but also showcased our expertise in creating thematic, engaging experiences that resonate with an event’s ambiance and objectives.
To further engage our audience and align with the musical spirit of Nashville, we hosted our Soundtrack Sweepstakes inviting participants to share the track that powers their workday hustle on our Instagram. This initiative was more than just a giveaway; it was a strategy to connect on a personal level, demonstrating how interactive elements can create memorable brand interactions. Julie’s win, with “I Feel Good” by Pitbull as her hustle track, highlighted the energetic and vibrant experience we strive to deliver.
In celebration of Employee Appreciation Day on March 1st, we took to TikTok and Instagram Reels to introduce our team in a lighthearted video on the show floor. This was not only a moment to honor our incredible crew but also an opportunity to engage with our audience in a modern, relatable way. Our commitment to creativity and our team’s spirit were on full display, echoing our belief in the power of interactive entertainment to bring people together.
Our presence at EXHIBITORLIVE was driven by a singular purpose: to show companies how they can transcend the conventional booth setup and create dynamic, engaging environments that weave into their brand story. Through our interactive installations like the Multiball LED and the Giant Piano, as well as our creative engagement strategies, we showcased the vast potential of interactive experiences in elevating brands and captivating audiences.
