When it comes to innovative brand experiences, the combination of creativity, technology, and a deep understanding of brand essence is key. At Interactive Entertainment Group, we had the thrilling opportunity to collaborate with New Creatures on an extraordinary project for PepsiCo, aimed at building anticipation for their Taste of the Super Bowl campaign. This project not only highlighted the creative prowess of New Creatures and our expertise in delivering unforgettable experiences but also showcased PepsiCo’s innovative approach to engaging with its audience.
The Challenge
The mission was clear yet challenging: create a buzz and generate excitement for PepsiCo’s Taste of the Super Bowl campaign. The campaign was designed to celebrate PepsiCo’s array of snacks and beverages that fans could enjoy while watching the big game. To achieve this, we needed to think outside the box – or, more appropriately, outside the traditional marketing playbook.
The Solution
Enter the custom inflatable pop-up, an imaginative solution that encapsulated the essence of both Pepsi and the Super Bowl. The design was bold and interactive, combining the iconic Pepsi branding with football elements to create a visual spectacle. Our team at Interactive Entertainment Group, along with New Creatures, worked meticulously to ensure that every detail of the inflatable was crafted to perfection, from the vibrant colors of the Pepsi logo to the intricate designs that echoed the excitement of football.
In a stroke of creative genius, the pop-up event also featured a foam bubble machine, brilliantly embodying the effervescence and fun that Pepsi stands for. This ingenious addition mimicked the soda bubbles for which Pepsi is renowned, adding a layer of playful immersion to the experience. Visitors were delighted as they found themselves enveloped in clouds of bubbles, enhancing the atmosphere with a sense of whimsy and joy. This interactive element not only captured the essence of Pepsi’s lively brand personality but also created memorable moments that attendees would associate with the fun and excitement of enjoying Pepsi products during the Super Bowl festivities.
The Impact
About New Creatures
New Creatures stands at the forefront of experiential design, pioneering innovative solutions that transform ordinary events into extraordinary experiences. With a portfolio that spans immersive installations, groundbreaking pop-ups, and dynamic corporate events, New Creatures is renowned for its ability to blend creativity, technology, and storytelling into captivating environments. Their commitment to pushing the boundaries of what’s possible has established them as a trusted partner for brands seeking to engage their audiences in new and meaningful ways. Through meticulous planning, creative vision, and flawless execution, New Creatures ensures that each project not only meets but exceeds client expectations, leaving a lasting impact on all who engage with their work.
About PepsiCo
PepsiCo is a global food and beverage leader with a product portfolio that includes 22 brands generating more than $1 billion each in annual retail sales. Guided by the vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose, PepsiCo aims to offer enjoyable and healthier food and beverage options, as well as to leave a positive imprint on society and the environment. The company’s commitment to sustained growth through empowered people, acting responsibly, and building a strong business foundation has made it a leader in the industry. PepsiCo’s brands include some of the most beloved beverages and snacks, with products ranging from Pepsi, Lays, Doritos, and Gatorade, to Quaker, Tropicana, and many more, making it a staple in households around the world.
