At the AORN Global Surgical Conference & Expo 2024, hosted in Nashville’s Music City Center, attendees were treated to an exceptional showcase of industry innovation and expertise. Amidst this vibrant gathering of perioperative professionals, 3M’s booth stood out, thanks to a creative collaboration featuring the Giant Operation Deluxe game.
3M‘s booth theme, centered on “The Why,” aimed to delve into the core motivations that drive healthcare professionals in their crucial roles. The concept focused on celebrating the dedication of surgeons, anesthesiologists, and perioperative nurses, emphasizing their importance in patient care before, during, and after surgery. Incorporating the Giant Operation Deluxe game, 3M created an engaging platform to connect with attendees on a deeper level, sparking conversations about personal dedication and the profound impact of their work.
This activity [Giant Operation] was fantastic for the nurses attending the trade show. People loved it! We loved having Santiago here to help and handle the crowds, especially Sunday evening. James was great too.
3M
A Metaphor for Precision and Care
The Giant Operation Deluxe, a life-sized take on the classic board game, became a focal point at 3M’s booth, drawing in participants with its nostalgic charm and interactive challenge. More than just a game, it served as a powerful metaphor for the precision, skill, and care that healthcare professionals bring to the operating room every day. As attendees navigated the oversized tweezers to remove ailments, they were reminded of the meticulous nature of their work and the critical role they play in ensuring patient safety.
