3M’s Playful Blend of Nostalgia and Education at AORN Expo 2024

March 22, 2024
Play Video about Giant Operation | Experience by Interactive Entertainment Group

At the AORN Global Surgical Conference & Expo 2024, hosted in Nashville’s Music City Center, attendees were treated to an exceptional showcase of industry innovation and expertise. Amidst this vibrant gathering of perioperative professionals, 3M’s booth stood out, thanks to a creative collaboration featuring the Giant Operation Deluxe game.

3M‘s booth theme, centered on “The Why,” aimed to delve into the core motivations that drive healthcare professionals in their crucial roles. The concept focused on celebrating the dedication of surgeons, anesthesiologists, and perioperative nurses, emphasizing their importance in patient care before, during, and after surgery. Incorporating the Giant Operation Deluxe game, 3M created an engaging platform to connect with attendees on a deeper level, sparking conversations about personal dedication and the profound impact of their work.

3M wordmark.svg by Interactive Entertainment Group, Inc.

This activity [Giant Operation] was fantastic for the nurses attending the trade show. People loved it! We loved having Santiago here to help and handle the crowds, especially Sunday evening. James was great too.


Trade Show Analyst

A Metaphor for Precision and Care

The Giant Operation Deluxe, a life-sized take on the classic board game, became a focal point at 3M’s booth, drawing in participants with its nostalgic charm and interactive challenge. More than just a game, it served as a powerful metaphor for the precision, skill, and care that healthcare professionals bring to the operating room every day. As attendees navigated the oversized tweezers to remove ailments, they were reminded of the meticulous nature of their work and the critical role they play in ensuring patient safety.

Wrapping Up

The AORN Expo 2024 was a testament to the importance of innovation and connection in the field of perioperative care. Through its thoughtful approach and the use of engaging tools like the Giant Operation Deluxe, 3M successfully highlighted the vital work of healthcare professionals, reinforcing its commitment to supporting them in every step of their journey. This unique strategy not only enhanced 3M’s brand presence at the event but also underscored the collective goal of ensuring safe surgery for every patient, every time.

3M is a global powerhouse renowned for its innovation and leadership across multiple industries, including healthcare, consumer goods, and safety products. With a history spanning over a century, 3M has become synonymous with creativity, sustainability, and the development of products that improve daily life in diverse ways. In the healthcare sector, 3M is particularly celebrated for its contributions to medical technology, supplies, and solutions that enhance patient care, ensure safety in surgical environments, and support the well-being of healthcare professionals worldwide. From revolutionary surgical supplies to cutting-edge health information systems, 3M’s commitment to science and innovation drives its mission to improve lives and build a more connected, sustainable world.

The AORN Global Surgical Conference & Expo is the leading annual gathering for perioperative professionals, hosted by the Association of periOperative Registered Nurses (AORN). It brings together nurses, healthcare providers, and industry experts to exchange knowledge and best practices in perioperative care. Attendees benefit from educational sessions, workshops, and keynotes that focus on professional growth, patient safety, and the latest surgical innovations. The event also features a large trade show, showcasing the newest products, services, and technologies in the field. The AORN Expo is a key venue for learning, networking, and discovering advancements that are shaping the future of surgery and patient care.

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