At the recent HIMSS Global Health Conference & Exhibition 2024, held at the bustling Orange County Convention Center from March 12 to 14, Interlace Health showcased a unique blend of innovation, engagement, and branding that left attendees buzzing. Their one-of-a-kind automated popcorn vending machine was not just a hit for its novelty and the delicious popcorn it served. It was a masterclass in how to make corporate messaging digestible, memorable, and fun.
Popping with a Message: “People Over Paperwork”
Interlace Health, a trailblazer in providing scalable and cost-effective e-form and e-signature solutions for healthcare, ingeniously tied their “People Over Paperwork” mantra into the event through an acronym that was both catchy and deeply meaningful: “POP”. This wasn’t just about offering snacks; it was a clever embodiment of their mission to streamline healthcare processes, making them more efficient and human-centered.
Our Automated Popcorn Vending Machine was a spectacle, fully wrapped in Interlace Health’s signature colors, branding, and messaging. This visual feast ensured that the machine was more than just a point of interest for hungry attendees—it was a conversation starter about Interlace Health’s commitment to transforming healthcare documentation.
The custom popcorn cups, swag, and stickers took the engagement further, featuring a comic book “pop” aesthetic that was as eye-catching as it was on-brand. These items didn’t just serve as fun mementos; they were tactile representations of Interlace Health’s message and mission, turning every snack into a story about innovation and care.
Bonding Over Bubbles: The Happy Hour
Interlace Health’s booth became the epicenter of networking and camaraderie, thanks in no small part to their hosted happy hour. Here, attendees were encouraged to “pop” the bubbly and bond over bowls of popcorn. This clever play on words underscored the company’s message about prioritizing people and connections, while also providing a relaxed environment for meaningful conversations about the future of healthcare technology.
