A POP of Genius: How Interlace Health is Changing the Healthcare Game

March 22, 2024
Play Video about Automated Popcorn Vending Machine | Experience by Interactive Entertainment Group

At the recent HIMSS Global Health Conference & Exhibition 2024, held at the bustling Orange County Convention Center from March 12 to 14, Interlace Health showcased a unique blend of innovation, engagement, and branding that left attendees buzzing. Their one-of-a-kind automated popcorn vending machine was not just a hit for its novelty and the delicious popcorn it served. It was a masterclass in how to make corporate messaging digestible, memorable, and fun.

Popping with a Message: “People Over Paperwork”

Interlace Health, a trailblazer in providing scalable and cost-effective e-form and e-signature solutions for healthcare, ingeniously tied their “People Over Paperwork” mantra into the event through an acronym that was both catchy and deeply meaningful: “POP”. This wasn’t just about offering snacks; it was a clever embodiment of their mission to streamline healthcare processes, making them more efficient and human-centered.

Our Automated Popcorn Vending Machine was a spectacle, fully wrapped in Interlace Health’s signature colors, branding, and messaging. This visual feast ensured that the machine was more than just a point of interest for hungry attendees—it was a conversation starter about Interlace Health’s commitment to transforming healthcare documentation.

The custom popcorn cups, swag, and stickers took the engagement further, featuring a comic book “pop” aesthetic that was as eye-catching as it was on-brand. These items didn’t just serve as fun mementos; they were tactile representations of Interlace Health’s message and mission, turning every snack into a story about innovation and care.

Bonding Over Bubbles: The Happy Hour

Interlace Health’s booth became the epicenter of networking and camaraderie, thanks in no small part to their hosted happy hour. Here, attendees were encouraged to “pop” the bubbly and bond over bowls of popcorn. This clever play on words underscored the company’s message about prioritizing people and connections, while also providing a relaxed environment for meaningful conversations about the future of healthcare technology.

The Takeaway

Interlace Health’s innovative engagement at HIMSS 2024 serves as a powerful reminder of the potential of creative marketing strategies in elevating brand messaging. By focusing on experiences that are both enjoyable and meaningful, companies can forge deeper connections with their audiences, turning mere messages into memorable moments. Interlace Health didn’t just bring popcorn to the conference; they brought a POP of creativity, engagement, and purpose, perfectly popping their brand into the hearts and minds of all who attended.

Interlace Health stands at the forefront of transforming healthcare through innovative digital solutions. Their mission is to streamline the medical documentation process, making it more efficient and less cumbersome for healthcare providers and patients alike. With a focus on scalability and cost-effectiveness, Interlace Health offers cutting-edge e-form and e-signature technologies designed to replace paper-based processes with seamless, secure digital workflows. Their solutions not only enhance operational efficiency but also significantly improve patient care and data accuracy. In a world where healthcare needs are ever-evolving, Interlace Health is committed to leading the charge towards a more connected, efficient, and paperless healthcare system.

The Healthcare Information and Management Systems Society (HIMSS) is a global advisor and thought leader supporting the transformation of the health ecosystem through information and technology. As a mission-driven non-profit, HIMSS offers a unique depth and breadth of expertise in health innovation, public policy, workforce development, research, and analytics to advise global leaders, stakeholders, and influencers on best practices in health information and technology. Through its annual Global Health Conference & Exhibition, HIMSS brings together healthcare professionals, clinicians, executives, and vendors from around the world to share insights, products, and solutions that are driving healthcare forward, making it a pivotal event for anyone looking to impact the future of health through IT.

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