In the bustling heart of the Boston Convention and Exhibition Center, from March 21 to March 24, 2024, a unique constellation aligned to create an out-of-this-world experience for attendees of PAX East. Among the plethora of booths and displays clamoring for attention, one particularly delicious and caffeinated universe stood out: the Dunkin’ booth, masterfully elevated to the next level by the creative minds at Big Fish Promotions. The mission? To merge the iconic flavors of Dunkin’ with the adrenaline-fueled world of gaming, resulting in an unforgettable experience that resonated perfectly with the demographic tapestry of PAX East attendees.
The game itself was a marvel of customization, featuring a leaderboard that not only sparked competitive spirit among the players but also embodied Dunkin’s inclusive, fun-loving brand identity. “Game On” wasn’t just a tagline; it was a call to arms for those ready to dive into this immersive Dunkin’ galaxy, where victory tasted as sweet as a Boston Cream Donut.
Alejandro and Jensen kept everything moving and helped to pivot in the moment to adjust for crowd flow.
Big Fish Promotions
Merch That’s Out of This World
In the Dunkin’ universe, no hero goes unrewarded. Participants didn’t just walk away with a high score but also got to pick from an array of iconic merch. From orange bucket hats that could double as camouflage in a pumpkin spice latte, to futuristic sunglasses perfect for viewing the next eclipse (or hiding the aftermath of a gaming marathon), Dunkin’ made sure everyone left with a piece of this memorable universe.
The Ultimate Prize: A Dunkin’-Themed Odyssey
The icing on the cake (or the glaze on the donut, if you will) was the Dunkin’ PAX East Convention Sweepstakes. In a grand finale that could only be dreamed up by the most fervent of Dunkin’ devotees, a custom computer awaited one lucky winner. This wasn’t just any rig; it was a StarForge Voyager II Elite Gaming PC, customized with a Dunkin’-themed back panel that ensured even the most intense gaming sessions would be fueled by the spirit of Dunkin’.
A Perfect Blend of Mission and Demographic
Big Fish Promotions: Dive into the ocean of creativity with Big Fish Promotions, where innovative marketing swims in deep waters. From conceptualizing unique promotional campaigns to executing engaging events, we’re the tidal force behind memorable brand experiences. Whether it’s launching a product or elevating a brand presence at major events, our team hooks the attention of your target audience and reels them in for an unforgettable journey. With Big Fish Promotions, your brand isn’t just seen—it makes a splash
Dunkin’: Welcome to Dunkin’, where every day starts with a smile and a cup of coffee. They’re more than just a coffee shop; they’re a community gathering place where friends meet, work gets done, and donuts bring a sprinkle of joy to any moment. From their rich, smooth coffee to our wide selection of baked goods and breakfast sandwiches, Dunkin’ is dedicated to fueling your day and keeping you running. Always fast, always delicious—because America runs on Dunkin’
