Brewing Up an Interstellar Experience: How Dunkin’ Invaders Stole the Show at PAX East

March 28, 2024
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In the bustling heart of the Boston Convention and Exhibition Center, from March 21 to March 24, 2024, a unique constellation aligned to create an out-of-this-world experience for attendees of PAX East. Among the plethora of booths and displays clamoring for attention, one particularly delicious and caffeinated universe stood out: the Dunkin’ booth, masterfully elevated to the next level by the creative minds at Big Fish Promotions. The mission? To merge the iconic flavors of Dunkin’ with the adrenaline-fueled world of gaming, resulting in an unforgettable experience that resonated perfectly with the demographic tapestry of PAX East attendees.

Imagine a universe where glowing donuts orbit like stars and steaming coffee cups comet through space, alongside gamer headsets and joysticks as asteroids. This is “Dunkin’ Invaders,” a clever twist on classic arcade action that melds Dunkin’ favorites with gaming gear. Players aim to strike these Dunkin-themed targets with gaming balls before they burst, all against a backdrop of a starry sky. The arena? Our state-of-the-art Multiball LED display that not only modernizes the experience but captivates both gamers and coffee lovers, merging Dunkin’ culture with gaming in a thrilling showdown.

The game itself was a marvel of customization, featuring a leaderboard that not only sparked competitive spirit among the players but also embodied Dunkin’s inclusive, fun-loving brand identity. “Game On” wasn’t just a tagline; it was a call to arms for those ready to dive into this immersive Dunkin’ galaxy, where victory tasted as sweet as a Boston Cream Donut.

1583982839760 by Interactive Entertainment Group, Inc.

Alejandro and Jensen kept everything moving and helped to pivot in the moment to adjust for crowd flow.

Big Fish Promotions

Director of Client Services

Merch That’s Out of This World

In the Dunkin’ universe, no hero goes unrewarded. Participants didn’t just walk away with a high score but also got to pick from an array of iconic merch. From orange bucket hats that could double as camouflage in a pumpkin spice latte, to futuristic sunglasses perfect for viewing the next eclipse (or hiding the aftermath of a gaming marathon), Dunkin’ made sure everyone left with a piece of this memorable universe.

The Ultimate Prize: A Dunkin’-Themed Odyssey

The icing on the cake (or the glaze on the donut, if you will) was the Dunkin’ PAX East Convention Sweepstakes. In a grand finale that could only be dreamed up by the most fervent of Dunkin’ devotees, a custom computer awaited one lucky winner. This wasn’t just any rig; it was a StarForge Voyager II Elite Gaming PC, customized with a Dunkin’-themed back panel that ensured even the most intense gaming sessions would be fueled by the spirit of Dunkin’.

A Perfect Blend of Mission and Demographic

At PAX East 2024, Dunkin’, in collaboration Big Fish Promotions, transcended traditional booth expectations by crafting an immersive Dunkin’ universe that mirrored their mission to energize and delight. This innovative showcase resonated deeply with the event’s diverse attendees, reinforcing coffee and donuts as essentials for any lifestyle, not just breakfast. This effort brilliantly highlighted Dunkin’s keen understanding of their audience, emphasizing the creation of experiences that resonate and unify. The Dunkin’ booth wasn’t merely a stand; it was an interstellar journey to the heart of its community, proving that Dunkin’ is a beacon of warmth and joy, ready to welcome everyone with a smile. Here’s to the gamers, the coffee aficionados, and the dreamers—Dunkin’ celebrates your victories, big and small. Game on, Dunkin’. Game on.

Big Fish Promotions: Dive into the ocean of creativity with Big Fish Promotions, where innovative marketing swims in deep waters. From conceptualizing unique promotional campaigns to executing engaging events, we’re the tidal force behind memorable brand experiences. Whether it’s launching a product or elevating a brand presence at major events, our team hooks the attention of your target audience and reels them in for an unforgettable journey. With Big Fish Promotions, your brand isn’t just seen—it makes a splash

Dunkin’: Welcome to Dunkin’, where every day starts with a smile and a cup of coffee. They’re more than just a coffee shop; they’re a community gathering place where friends meet, work gets done, and donuts bring a sprinkle of joy to any moment. From their rich, smooth coffee to our wide selection of baked goods and breakfast sandwiches, Dunkin’ is dedicated to fueling your day and keeping you running. Always fast, always delicious—because America runs on Dunkin’

PAX East: PAX East is where gaming culture comes to life, uniting gamers from all walks of life under one roof for an unforgettable celebration of video games, technology, and art. From the latest triple-A releases to indie gems, cutting-edge tech demos to panels with gaming’s leading voices, PAX East is a haven for anyone passionate about digital worlds. Experience the future of gaming, meet your favorite creators, and join a community as vibrant and diverse as the games it loves. At PAX East, every game plays, and everyone is welcome.


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