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From industry trends to product launches, check out our blog for some serious event inspiration.

04/08/2024

The Why Behind the Wow: How Purpose-Driven Experiences Drive Event Engagement

In the world of corporate events, there's a magical moment that separates the memorable from the mundane—the "wow" factor. It's that instant when guests stop in their tracks, eyes widen,

01/05/2024

10 Super Experiences: Raising the Bar for Super Bowl Fans

As we edge closer to the pinnacle of the NFL season, the Super Bowl, it’s clear that the future of fan engagement lies in immersive, interactive experiences. In…

01/05/2024

Unleashing Main Character Energy: The Trend Transforming Event Engagement in 2024

In the ever-evolving landscape of event production, a new buzzword is making rounds – Main Character Energy. This concept, rooted in the idea of making every …

01/04/2024

The Big 4: Shaping the Future of 2024 Events

The landscape of event planning in 2024 is characterized by dynamic and immersive experiences. These events transcend traditional boundaries, offering attendees…

01/02/2024

A Winter Wonderland in NYC: How We Transformed White & Case LLP’s Holiday Party

New York City – Twinkling lights, festive cheer, and a sprinkle of our magic turned White & Case LLP’s NYC office into a Winter Wonderland. We embraced the ho…

12/19/2023

Elevating Dell’s Holiday Festivities with a Dash of Interactive Magic

As the holiday season approached, Dell’s Round Rock, Texas, location buzzed with the anticipation of their annual holiday party. But this year, Dell aimed to go…

12/13/2023

Tropical Winter Oasis: Power Design’s Cross-Generational Holiday Party

In the bustling city of St. Petersburg, Florida, Power Design stands not just as a leader in electrical contracting but as a purveyor of multigenerational exper…

12/13/2023

Festive Fun and Games: Lidl’s Holiday Party Lights Up the Season

This year, Lidl decided to take its holiday party to the next level at its Arlington headquarters. Understanding the importance of building strong team bonds an…

12/12/2023

West Valley Wonderland: State Farm Stadium’s Holiday Spectacle

The past weekend’s West Valley Wonderland at the State Farm Stadium was not just a seasonal event; it was a vivid tapestry of holiday cheer woven with out-of-th…

12/11/2023

Harnessing Storytelling: The Must-Have for 2024’s Event Success

In today’s digital-dominated landscape, live events emerge as vital platforms for brands to truly animate their stories. These events slice through the online c…

12/08/2023

Bringing AWS re:Invent Into the Future with a Holographic DJ

When Factory360, a creative marketing agency renowned for its trailblazing experiential strategies, envisioned a unique entertainment experience for Amazon’s re…

12/07/2023

Touchdowns & Tech: Elevating the Michigan-Ohio State Rivalry with Multiball LED

In the world of college football, the Michigan vs. Ohio State game stands as a titan of rivalries. This year’s encounter was no less epic, with Michigan securin…

12/06/2023

Spring Semester in Disguise: Winter Wonders to Warm Up Your Campus Events

As the so-called “spring” semester continues to masquerade in winter’s attire, we see an opportunity to turn this seasonal deception into a cause for celebratio…

12/04/2023

Our Year in Review: 2023 Wrapped

As we reflect on the past year, it’s clear that it’s been nothing short of extraordinary for Interactive Entertainment Group. Our journey through the year has b…

12/04/2023

A New Playing Field: Insights from the BizBash Sports Summit

The BizBash Sports Summit is a pioneering event dedicated to the sports event industry, bringing together top professionals and thought leaders to share insight…

11/29/2023

Elevating QuickBooks Connect with Agency EA

In the dynamic world of corporate events, making a memorable impact is paramount. This is precisely where we stand out, as demonstrated in our recent collaborat…

11/28/2023

6 Reasons January is the New December for Holiday Parties

January is fast becoming the go-to month for hosting corporate holiday parties. Here’s why this shift makes perfect sense, offering a unique blend of practicali…

11/28/2023

6 Game-Changing Sports Activations to Inspire Your 2024 Events Strategy

The world of sports marketing is constantly evolving, and 2023 was a year marked by innovative activations that not only captivated audiences but also set new b…

11/27/2023

Elevating Corporate Events with Strategic Entertainment: A 2024 Outlook

As we forge ahead into 2024, the landscape of corporate events is witnessing a significant transformation. Entertainment, once viewed as a peripheral aspect, ha…

11/22/2023

The Future Is Festive: Your Next-Level Holiday Party Checklist

Ah, the holiday season: a time of traditions, mistletoe, and ugly sweaters. As you prepare for your annual bash, it’s time to put aside conventional notions o…

11/20/2023

“Back to the Future” with Workday Software: A Time-Traveling Corporate Bash by Freeman

In the heart of the vibrant San Francisco Bay Area, a spectacular event unfolded, reminiscent of the beloved ’80s movie series “Back to the Future”. Hosted at t…

11/16/2023

Illuminating the Fight Against Cancer: Highlights from the Moonlight and Miracles Gala

The Moonlight and Miracles Gala, an esteemed event hosted by Ochsner Health, has been a beacon of hope in the fight against cancer since 2013. This elegant, bla…

11/15/2023

Cybersecurity Meets Interactive Fun: Inside Our Role at ISC2 Security Congress 2023

The ISC² Security Congress 2023 was not just a congregation of cybersecurity professionals; it was a celebration of the relentless spirit and intellectual prow…

11/14/2023

WebexOne: How Our Interactive Experiences Enhanced the Premier Tech Conference

In an era where the blend of digital and physical experiences is crucial for impactful events, we brought a unique twist to WebexOne, Cisco’s premier collaborat…

11/13/2023

Elevating KubeCon: A Night of Innovation with Hello DMC

KubeCon, powered by the Linux Foundation, stands as a pioneering event in the tech world, attracting around 9,000 attendees this year. The highlight was undoubt…

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