In the heart of the buzzing Las Vegas, at the prestigious Venetian, Interactive Entertainment Group turned heads at Connect Spring 2024, not just with their presence, but with an innovative twist on experiential marketing. Our booth stood as a beacon of creativity and interactive fun, underlined by strategic branding and technological prowess. The star of the show? Our Experiential Vending Machine, fully wrapped in eye-catching custom branding and equipped with a bespoke user experience (UX) design.
Our approach was simple yet groundbreaking. We leveraged the Experiential Vending Machine as both a tool for data collection and lead retrieval, showcasing a seamless fusion of technology and marketing. Attendees, captivated by the allure of what this machine offered, were invited to scan a QR code, leading them to a quick form. This process didn’t just serve as a gateway to potential prizes; it was a firsthand demonstration of how such experiences could be tailored for their own events, enhancing engagement and memorability.
Upon submission, participants received a unique code, their key to unlock a treasure trove of prizes from the vending machine. From Dunkin gift cards to exclusive t-shirts emblazoned with the quirky “events powered by coffee” design, each participant was guaranteed a prize. The grandest of them all? Meet and greet tickets to catch Lil Jon at the upcoming Connect Marketplace in Milwaukee, setting the stage for an unforgettable experience.
The engagement didn’t end at the vending machine. We extended the fun to Instagram with our Emoji Sweepstakes, where attendees could win by simply following us, liking our giveaway post, and commenting with the emoji that best represented what powers their events. This not only increased our social media interaction but also allowed us to gauge what excites and motivates the event professionals in our community.
A Blend of Fun, Engagement, and Inspiration
Our booth at Connect Spring 2024 was more than just a space. It was a perfect blend of engagement, light-hearted fun, and inspiration, showcasing how brands can elevate their events through innovative engagement strategies. Our Experiential Vending Machine was a testament to the power of blending technology with traditional marketing to create unforgettable brand experiences.
What’s Next?
As we gear up for Milwaukee for Connect Marketplace in August, the anticipation builds—not just for what we will bring, but for the endless possibilities that lie in the fusion of technology, creativity, and strategic branding. Stay tuned as we continue to push the boundaries of interactive entertainment and experiential marketing, promising to elevate brands and events in ways yet to be seen.
Connect Meetings stands as a vibrant crossroads for event professionals, fostering business, education, and networking through a rich tapestry of events catered to various sectors including corporate, association and sports gatherings. It’s a place where industry insights, trends, and innovations come alive through engaging keynote presentations, panel discussions, and one-on-one appointments. Their signature trade shows and networking sessions are meticulously designed to spark connections and offer direct access to a plethora of event solutions, ensuring every attendee leaves with valuable contacts and actionable ideas.
BizBash stands as a pivotal source for event professionals seeking the latest industry news, inspiration, and networking opportunities. Since its inception in 2000 and its acquisition by Connect Meetings in 2020, BizBash has dedicated itself to enhancing the careers of its readers—ranging from event planners to PR professionals—through a comprehensive suite of resources including digital content, newsletters, webinars, and live events, reaching an impressive monthly readership of 500,000.
