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BizBash Sports is a division dedicated to enriching the sports event industry by bringing together experts from across the field. As part of its mission, the advisory board, consisting of leaders from sports, media, and corporate brands, plays a pivotal role. The board’s goal is to foster innovation and excellence in sports event management by sharing insights, exploring new trends, and setting industry standards.

Owned by WBD Sports, Bleacher Report’s House of Highlights took center stage at the Men’s Final Four Fan Fest in Phoenix. The event, a vibrant showcase held at the Phoenix Convention Center, was not just about basketball—it was a stage for revolutionary fan engagement, kicked off on April 2nd and energized for an entire thrilling week.

In the ever-evolving arena of sports entertainment, merely watching the game is passé. Enter the visionaries at Excel Sports Management, who dreamt up an audacious plan to transform fan engagement for the Atlanta Braves at Truist Park. Known for their groundbreaking strategies in sports marketing, Excel SM teamed up with the wizards at Interactive Entertainment Group to turn this dream into a dazzling reality.

In the high-stakes game of engaging Gen Z, it’s not enough to just show up—you’ve got to bring your A-game. This is a crowd that can spot a fake from a mile away, demands the world at their fingertips, and wants their values front and center. In an era where Gen Z is at the forefront of cultural and technological shifts, curating events that captivate and engage this generation requires a blend of innovation, authenticity, and personalization. We’re cracking the code on what lights up Gen Z, turning events into launchpads for lifelong brand loyalty.

At Shoptalk 2024, amidst the buzz of retail’s brightest innovations, Bazaarvoice stood out with a display that was as engaging as it was insightful. Known for their expertise in user-generated content, product reviews, and social proof for brands, Bazaarvoice took interaction to the next level with a vibrant, fully wrapped experiential vending machine at Booth 1650. This wasn’t just a visual spectacle; it was an invitation to engage, featuring a smart “text bubble convo” design that emphasized Bazaarvoice’s dedication to fostering social connections around brands.

At the AORN Global Surgical Conference & Expo 2024, hosted in Nashville’s Music City Center, attendees were treated to an exceptional showcase of industry innovation and expertise. Amidst this vibrant gathering of perioperative professionals, 3M’s booth stood out, thanks to a creative collaboration featuring the Giant Operation Deluxe game.

Interlace Health, a trailblazer in providing scalable and cost-effective e-form and e-signature solutions for healthcare, ingeniously tied their “People Over Paperwork” mantra into the event through an acronym that was both catchy and deeply meaningful: “POP”. This wasn’t just about offering snacks; it was a clever embodiment of their mission to streamline healthcare processes, making them more efficient and human-centered.

In the ever-evolving world of transportation and logistics, industry professionals annually convene at the Trans-Pacific Maritime (TPM) Conference, the premier event for this global sector. Hosted in Long Beach, California, TPM 24 brought together the brightest minds and leading companies to discuss the latest trends, challenges, and opportunities in shipping, freight, and supply chain management. Amid this gathering of innovation and expertise, Kuehne+Nagel, a global leader in logistics, set a new standard for interactive brand engagement through a strategic and memorable pop-up activation.

Discover the 5 tech-inspired experiences set to redefine corporate events in 2024, blending innovation with engagement to elevate brand interactions. From interactive digital canvases to immersive, customizable environments, explore how these cutting-edge technologies are crafting unforgettable moments and connecting audiences like never before.

In the bustling heart of the Orange County Convention Center, during the highly anticipated DistribuTECH 2024 (February 26-29), one booth stood out from the rest: Caterpillar’s innovative space at booth #1243. This year, Caterpillar, a global leader in industrial equipment and engines, took an immersive approach to engage attendees, featuring an exclusive Soundproof Room referred to as a “listening booth.” The booth’s design and interactive elements provided a unique, engaging experience that not only showcased Caterpillar’s commitment to the energy transition but also elevated the brand in a meaningful, memorable way.

In the dynamic setting of the San Diego Convention Center, amidst a gathering of educational pioneers at the 2024 AASA National Conference on Education, the Varsity Tutors’ booth emerged as a beacon of interactive learning and innovation. This transformation was made possible through a strategic partnership between Creatacor, a trusted leader in creating engaging branded environments, and Interactive Entertainment Group, specialists in delivering memorable interactive experiences.

In the competitive landscape of corporate entertainment, the transition from swag to experiences represents a strategic evolution. As we move towards a more connected and conscious marketplace, the brands that stand out will be those that offer meaningful, memorable, and shared experiences.

SXSW (South by Southwest): a hub of creative expression and technological marvels. As this annual event unfolds in Austin, Texas, every March, it offers a unique platform for film, interactive media, and music festivals and conferences. Here, standing out is not just a goal; it’s an art.

March Madness is an exhilarating time not just for college basketball fans, but also for companies and brands seeking innovative ways to engage with their audiences. Whether it’s an internal team event, a client appreciation gathering, or a public-facing sponsored sports activation, infusing the spirit of March Madness with…

March 1st isn’t just Employee Appreciation Day; it’s a reminder that gratitude shouldn’t be a once-a-year affair. Limiting appreciation to this single date is a fleeting gesture that hardly does justice to the dedication, hard work, and resilience shown by your team on a daily basis.

In the ever-evolving landscape of event production, a new buzzword is making rounds – Main Character Energy. This concept, rooted in the idea of making every attendee feel like the protagonist in their own story, has become a pivotal trend for event producers looking to maximize engagement. But what exactly is Main Character Energy, and how can it revolutionize your next event? Let’s dive in, exploring some cutting-edge experiences that put your attendees center stage.

The landscape of event planning in 2024 is characterized by dynamic and immersive experiences. These events transcend traditional boundaries, offering attendees something unique and memorable. At the core of this transformation are five key strategies that are reshaping the way we think about event engagement.

The past weekend’s West Valley Wonderland at the State Farm Stadium was not just a seasonal event; it was a vivid tapestry of holiday cheer woven with out-of-the-box experiences. This unique blend of shopping and entertainment redefined the holiday market concept, offering attendees more than just a shopping trip – it was an immersive journey into festive fun.

As we reflect on the past year, it’s clear that it’s been nothing short of extraordinary for Interactive Entertainment Group. Our journey through the year has been marked by remarkable milestones, innovative activations, and an expanding footprint across the United States. Here’s a closer look at our year in review.

The BizBash Sports Summit is a pioneering event dedicated to the sports event industry, bringing together top professionals and thought leaders to share insights, strategies, and innovations. This summit provides an unmatched platform for networking, knowledge exchange, and exploring the future of sporting event activations, making it an essential gathering for anyone involved in the dynamic world of sports events and productions.

Trade shows and conferences have been evolving at a rapid pace, but 2024 promises to be a watershed year. With emerging technologies and increasing attendee expectations, event organizers have a plethora of new trends to consider for their upcoming events. Below, we’ve outlined six key trends that are not only making waves but also have the power to elevate brands and take your events to the next level.

Formula 1 racing is a spectacle of human and mechanical synergy, where milliseconds can determine the difference between eternal glory and mere footnotes. Similarly, in the world of experiential marketing and brand activations, the combination of the right elements can transform a partnership into a grand slam.

For the second consecutive year, we collaborated with Sparks to create an unforgettable experience at Verizon’s booth for Best Buy’s Holiday Leadership Meeting (HLM), this year held in Houston. Building on last year’s interactive sports simulator and mini-golf stations, we introduced a new element of engagement with our MultiBall LED system. Attendees had 45 seconds to throw footballs at digital players in Verizon jerseys, creating a high-energy zone that turned each throw into a lasting brand impression.

The blog delves into the resurgence of corporate holiday parties in 2023, spotlighting ten innovative experiences that go far beyond the usual festivities. With the focus on interactivity, multigenerational appeal, local experiences, high-tech fun, and inclusivity, the post showcases how companies are embracing trends to foster genuine connections and make this year’s celebrations unforgettable. Whether your team is returning to the office or continuing in a hybrid setting, these experiences offer a dynamic way to ring in the holiday season.