Freeman, a global leader in event management, partnered with us at Interactive Entertainment Group to create an unforgettable experience for the summit’s attendees. The centerpiece of this collaboration was our state-of-the-art VR Racing Chairs, which perfectly tied into the theme of the event.
VidCon, the celebration of online video culture, saw an interesting confluence of traditional snack brands, digital influencers, and the power of experiential marketing. Freeman, a global leader in brand experiences, was instrumental in bringing these elements together to create a unique and unforgettable brand experience for General Mills‘ popular snack lines – Gushers and Fruit-by-the-Foot.
As the sporting world converges with the digital era, trends in sports marketing are shifting with dizzying speed. At the forefront of this evolving landscape is Patricia Dukofsky, Vice President of Interactive Entertainment Group and key player on BizBash‘s Sports Advisory Board.
Trade shows can sometimes feel like a marathon of handshakes, business cards, and product demos. To truly stand out, exhibitors are thinking outside the booth, turning to an unexpected ally: colossal arcade games.
Keep reading to uncover three mixed reality experiences that are revolutionizing fan engagement and get exclusive insights from Patricia Dukofsky, VP of Interactive Entertainment Group and esteemed member of BizBash’s Sports Advisory Board. From mind-blowing holograms to interactive gaming walls, Dukofsky shares her unique insights on how each experience is reshaping the way fans engage with sports.
Adobe Acrobat, a pioneer in digital document technology, recently marked its 30th year. To commemorate this significant milestone, a grand celebration was in order. To ensure the event was as innovative as Adobe itself, the company enlisted the expertise of Hartmann Studios, known for creating one-of-a-kind experiences.
AARP Ohio, a branch of the national nonprofit organization dedicated to empowering Americans 50 and older, has taken an innovative approach to raising awareness about fraud and protecting seniors with the ‘Kick Out Fraud Giveaway’.
