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Category: Home Page Loop

Synthetic Ice Skating Rink | Experience by Interactive Entertainment Group
Blog

Aqua Finance’s Cozy Winter Glow

One chilly February night, Aqua Finance took a refreshing step away from the numbers and charts to host the “Cozy Winter Glow,” featuring our synthetic ice skating rink and branded beverages.

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Blog

Slam Dunk Strategies: Up Your Brand’s Game This March Madness

March Madness is an exhilarating time not just for college basketball fans, but also for companies and brands seeking innovative ways to engage with their audiences. Whether it’s an internal team event, a client appreciation gathering, or a public-facing sponsored sports activation, infusing the spirit of March Madness with…

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Blog

10 Ingenious Year-Round Employee Appreciation Ideas

March 1st isn’t just Employee Appreciation Day; it’s a reminder that gratitude shouldn’t be a once-a-year affair. Limiting appreciation to this single date is a fleeting gesture that hardly does justice to the dedication, hard work, and resilience shown by your team on a daily basis.

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Wendy's Giant Human Claw Machine | Experience by Interactive Entertainment Group
Blog

Unleashing Main Character Energy: The Trend Transforming Event Engagement in 2024

In the ever-evolving landscape of event production, a new buzzword is making rounds – Main Character Energy. This concept, rooted in the idea of making every attendee feel like the protagonist in their own story, has become a pivotal trend for event producers looking to maximize engagement. But what exactly is Main Character Energy, and how can it revolutionize your next event? Let’s dive in, exploring some cutting-edge experiences that put your attendees center stage.

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Blog

The Big 4: Shaping the Future of 2024 Events

The landscape of event planning in 2024 is characterized by dynamic and immersive experiences. These events transcend traditional boundaries, offering attendees something unique and memorable. At the core of this transformation are five key strategies that are reshaping the way we think about event engagement.

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Giant Present Dive | Experience by Interactive Entertainment Group
Blog

West Valley Wonderland: State Farm Stadium’s Holiday Spectacle

The past weekend’s West Valley Wonderland at the State Farm Stadium was not just a seasonal event; it was a vivid tapestry of holiday cheer woven with out-of-the-box experiences. This unique blend of shopping and entertainment redefined the holiday market concept, offering attendees more than just a shopping trip – it was an immersive journey into festive fun.

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Blog

Our Year in Review: 2023 Wrapped

As we reflect on the past year, it’s clear that it’s been nothing short of extraordinary for Interactive Entertainment Group. Our journey through the year has been marked by remarkable milestones, innovative activations, and an expanding footprint across the United States. Here’s a closer look at our year in review.

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Meeting Held at Washington Nationals Park | BizBash Sports Summit 2023
Blog

A New Playing Field: Insights from the BizBash Sports Summit

The BizBash Sports Summit is a pioneering event dedicated to the sports event industry, bringing together top professionals and thought leaders to share insights, strategies, and innovations. This summit provides an unmatched platform for networking, knowledge exchange, and exploring the future of sporting event activations, making it an essential gathering for anyone involved in the dynamic world of sports events and productions.

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Roll-a-Ball Racing | Experience by Interactive Entertainment Group
Home Page Loop

The Future of Face-to-Face: Top Trade Show and Conference Trends for 2024

Trade shows and conferences have been evolving at a rapid pace, but 2024 promises to be a watershed year. With emerging technologies and increasing attendee expectations, event organizers have a plethora of new trends to consider for their upcoming events. Below, we’ve outlined six key trends that are not only making waves but also have the power to elevate brands and take your events to the next level.

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Multiball LED | Experience by Interactive Entertainment Group
Blog

A Touchdown for Verizon: HLM 2023 with Sparks

For the second consecutive year, we collaborated with Sparks to create an unforgettable experience at Verizon’s booth for Best Buy’s Holiday Leadership Meeting (HLM), this year held in Houston. Building on last year’s interactive sports simulator and mini-golf stations, we introduced a new element of engagement with our MultiBall LED system. Attendees had 45 seconds to throw footballs at digital players in Verizon jerseys, creating a high-energy zone that turned each throw into a lasting brand impression.

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Holiday Experiences by Interactive Entertainment Group
Blog

The Corporate Holiday Party Comeback: 10 Experiences to Light Up the Season

The blog delves into the resurgence of corporate holiday parties in 2023, spotlighting ten innovative experiences that go far beyond the usual festivities. With the focus on interactivity, multigenerational appeal, local experiences, high-tech fun, and inclusivity, the post showcases how companies are embracing trends to foster genuine connections and make this year’s celebrations unforgettable. Whether your team is returning to the office or continuing in a hybrid setting, these experiences offer a dynamic way to ring in the holiday season.

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Bud Light's Ultimate Sports Arena at VeeCon 2023 | Experience By Interactive Entertainment Group
Blog

3 Mixed Reality Experiences Revolutionizing Fan Engagement

Keep reading to uncover three mixed reality experiences that are revolutionizing fan engagement and get exclusive insights from Patricia Dukofsky, VP of Interactive Entertainment Group and esteemed member of BizBash’s Sports Advisory Board. From mind-blowing holograms to interactive gaming walls, Dukofsky shares her unique insights on how each experience is reshaping the way fans engage with sports.

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