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Category: Featured

Bud Light's Ultimate Sports Arena at VeeCon 2023 | Experience By Interactive Entertainment Group
Blog

3 Mixed Reality Experiences Revolutionizing Fan Engagement

Keep reading to uncover three mixed reality experiences that are revolutionizing fan engagement and get exclusive insights from Patricia Dukofsky, VP of Interactive Entertainment Group and esteemed member of BizBash’s Sports Advisory Board. From mind-blowing holograms to interactive gaming walls, Dukofsky shares her unique insights on how each experience is reshaping the way fans engage with sports.

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Bud Light's Ultimate Sports Arena
Blog

Two Epic Activations at VeeCon 2023

VeeCon 2023 took over Lucas Oil Stadium in Indianapolis, and it was a wild ride of epic proportions. For two unforgettable days, this iconic football haven transformed into the ultimate playground where business, marketing, technology, innovation, and popular culture collided in the most cheeky and electrifying ways.

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Speed Pitch | Photo Credit: Interactive Entertainment Group
Blog

4 Ways to Celebrate MLB Opening Day

With baseball season coming at us quicker than fastball, now’s the time to begin planning an event to celebrate the beginning of the season. Whether you’re looking to increase employee engagement, build client relationships or increase brand exposure, keep reading for a variety of baseball-themed experiences to knock your event out of the park.

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NACA Live 2023
Blog

Sparking Event Inspiration at NACA Live 2023

Thousands of university students and faculty made their way to Louisville for this week’s NACA Live conference, an event designed to showcase the best in campus activities. For our second year exhibiting at the campus marketplace, we decided to showcase our offerings through a playful, scientific lens. Through this theme, we wanted to convey the power of using creativity to create memorable and inspiring campus events.

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Hungry Hungry Humans | Experience by Interactive Entertainment Group
Blog

5 Interactive Employee Appreciation Ideas

With Employee Appreciation Day around the corner, why not go the extra mile with an event dedicated to solely to rewarding your team. From photo moments to competitive gaming, keep reading for five ideas that will leave your team feeling valued and recharged.

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Blog

Frito-Lay’s Super Bowl Experience

Everyone knows the Super Bowl would be incomplete without the snacks, so it’s only natural Frito-Lay took part in the experience. The snack brand partnered with New Creatures to create an immersive area called Route 57, complete with athlete appearances, Doritos football themed arcade, and even a giant human claw machine under the façade of a “General Store.”  

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