5 Reasons to Incorporate Competition into Your Events Strategy

June 1, 2023

There’s nothing quite like the thrill of competition. Ingrained in our DNA, competition has helped us fight for resources, food, shelter, and mates, ensuring the survival of the fittest. And while we may not compete for the same reasons today, competition can be a game-changer when incorporated into your events strategy.

Whether it’s through friendly games or high-stakes contests, competition adds an element of excitement that can help your events reach new heights and deliver better results. From increasing attendee engagement to boosting brand exposure, keep reading for five ways competition can allow your company to achieve its event goals.


1. Increase Attendee Engagement

Urban Hoops

Custom Urban Hoops for Notre Dame | Photo Credit: Interactive Entertainment Group

Attendees who are engaged are more likely to form a favorable connection with brand. This positive experience can lead to increased loyalty, word-of-mouth, and even future attendance. Competition increases event engagement by tapping into our natural human instincts to compete and win. By incorporating gamified challenges into your event, planners can make attendee engagement a more natural process.


2. Leverage the Dopamine Effect

Batak Pro with Custom Leaderboard

Custom Batak Pro with Leaderboard for IFS | Photo Credit: Interactive Entertainment Group

Dopamine, known as the “feel good” hormone, is a neurotransmitter that plays a key role in the reward and pleasure centers of the brain. When attendees secure a spot on your leaderboard or earn a prize, their brains release dopamine, which reinforces their behavior and motivates them to continue interacting with your game and brand.


3. Boost Brand Exposure

Racing Chairs |
Custom Racing Chairs for Hewlett Packard Enterprise | Photo Credit: Interactive Entertainment Group

The benefits of competition go beyond just creating a fun and interactive experience for your attendees, as it can also help boost brand exposure. And by promoting your brand through an eye-catching custom experience, attendees are more likely to notice your brand and even share the competition with their colleagues or peers via social media and other channels.


4. Humanize your Brand


Custom Roll-a-Ball Racing for Edmunds | Photo Credit: Interactive Entertainment Group

Apart from injecting fun and interactivity into your event, custom competitions provide a platform for brands to showcase their narrative in an authentic way. By incorporating the brand’s values, messaging, and unique story into the competition, attendees can have a more memorable experience that goes beyond just product or service promotion. This storytelling can help foster an emotional connection, making the brand feel more relatable to the attendee.


5. Drive Workplace Productivity

Custom Mobile Escape Room for CVS Health

Custom Mobile Escape Room for CVS Health | Photo Credit: Interactive Entertainment Group

While competition is often associated with individualistic goals, it is important to note that cooperation can also play a role in the experience. Competition-based events can be structured to encourage teamwork and collaboration among employees. This can strengthen relationships and communication between team members, which can lead to increased productivity in the long run.


Overall, competition can be a valuable addition to any event strategy. Not only does it provide a fun, interactive, and engaging experience for attendees, but it can also allow you to achieve your event goals. So what are you waiting for? Let the competition begin.

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