Car shopping site Edmunds is known for going the extra mile and wanted its trade show booth to reflect that. From a fully skinned exterior to customized car score-markers, Edmunds transformed a classic four-player game into an interactive means for generating brand awareness. When attendees weren’t occupied with roll-a-ball, they took turns at the booth’s fully branded prize crane. Unlike your typical arcade game, this machine *actually* allowed players to walk away with prizes.
With over 50 years of experience, Edmunds is the trusted guide in car shopping. The company’s website has in-depth video reviews, new and used listings, free appraisals, and calculators that verify a good price. Shoppers count on them at every step of their journey.