AARP Ohio, a branch of the national nonprofit organization dedicated to empowering Americans 50 and older, has taken an innovative approach to raising awareness about fraud and protecting seniors with the ‘Kick Out Fraud Giveaway’ just outside the Columbus Crew pro soccer game.
Building on the theme of soccer, the campaign encourages seniors to ‘kick out’ fraud from their lives, an analogy that ties together the fun of sports with the serious matter of fraud prevention. In line with the theme, the nonprofit organization invited the public to a game of Sit-Down Soccer. A novel concept, sit-down soccer brings a new, inclusive perspective to the traditional game. It captures the essence of soccer without the physical strains that often accompany the sport, making it a perfect tie-in for AARP’s focus on older adults.
The area was brilliantly decorated with sit-down soccer gear completely wrapped in AARP’s distinct white and red branding, creating a vibrant and unmistakable environment. Attendees enjoyed the innovative concept of sit-down soccer while raising awareness about the ongoing fight against fraud. This brilliant combination turned the event into a meaningful gathering that engaged people of all ages, abilities, and backgrounds.
The event was an excellent example of AARP’s commitment to empowering and assisting older adults. Combining sports and a strong social cause created an atmosphere of unity, inclusiveness, and awareness. The use of sit-down soccer was a brilliant strategy that made the event more engaging and inclusive, drawing attention to the vital cause and ensuring that the message was delivered effectively. Attendees also got the chance to win exciting prizes through the giveaway, further boosting participation and interest.
Here’s what AARP’s communications director, Michelle, had to say about her experience working with us:
“I was blown away with the energy, professionalism of both team members! They made our day successful! I also want to shout out Jeff! He seamlessly and on time – was completely set up, had everything ready to go and was greeting us with SMILES this weekend. He and Alex were just both TOP NOTCH!”
AARP’s creative blend of entertainment and education exemplifies their dedication to protecting and enriching the lives of older adults. We look forward to seeing how they will continue to innovate in their future events.
Watch out fraudsters, AARP is kicking you out – one event at a time!
AARP Ohio is a regional branch of the American Association of Retired Persons (AARP), a non-profit organization dedicated to empowering individuals aged 50 and above to live life to the fullest. AARP Ohio actively works within the local community to champion positive social change. Their initiatives include advocating for consumer rights, providing resources on health and wellness, hosting events, and raising awareness about issues affecting older adults such as fraud prevention. They also help members navigate the challenges of aging by providing helpful information, local resources, and unique benefits tailored to their needs.