Fan Engagement Goals: AT&T’s #MEXTOUR Soccer Experience

June 15, 2023
Play Video about Multiball LED at #MEXTOUR | Experience by Interactive Entertainment Group

As sports venues across the globe continue to seek innovative ways to engage fans, Primetime Sports and AT&T have teamed up for a groundbreaking partnership to redefine the in-stadium experience. This collaboration was spectacularly showcased during the recent 2023 #MEXTOUR, where Mexico squared off against Cameroon at Snapdragon Stadium in San Diego.

In a thrilling display of athletic prowess, Mexico and Cameroon battled it out on the soccer field, providing a match filled with suspense and excitement. The stadium was filled to capacity, with a whopping 30,543 fans soaking up every moment of the action. As the exhilarating match unfolded on the pitch, the fan engagement reached new heights off the field, thanks to an ingenious partnership between Primetime Sports and AT&T.

The game changer was Primetime Sports’ Multiball LED soccer activation, a technology-based fan engagement experience that’s unlike anything else in the world of sports. The Multiball LED system uses a giant, LED-lit gaming wall, where fans have a chance to kick a real soccer ball and score against an animated goalie. This integration of digital gaming and physical sport was a first-of-its-kind experience for many fans, who lined up for their turn at the innovative activation.

The Multiball system, customized with AT&T’s gaming graphics, not only allowed fans to participate in the action in a novel way but also significantly amplified the overall experience of the event. Each shot, each score, each cheer in front of the gaming wall mirrored the energy inside the stadium, creating a cohesive and immersive experience for everyone in attendance.

It was apparent from the throng of fans that the Multiball LED soccer activation was more than just an add-on to the event – it was a key component that kept the energy high, even during breaks in the game. Fans were thoroughly engaged, their attention riveted not only by the high-stakes match but also by this unique interactive experience.

The Multiball activation managed to do what many sporting events aspire to do: It turned spectators into participants, making the stadium feel like one giant, unified team. Through the use of technology, the barriers between the field and the stands were blurred, bringing fans closer to the heart of the action.

This synergy between Primetime Sports and AT&T sets a new standard for in-stadium fan engagement, proving that the integration of sports and technology can create an all-encompassing, interactive experience. The success of the Multiball LED soccer activation at the #MEXTOUR signals a promising future for innovative fan engagement experiences.

About Primetime Sports

Primetime Sports is a leading sports marketing agency dedicated to delivering innovative and impactful solutions in the world of sports. They specialize in creating, promoting, and managing top-tier events across various sports, partnering with global brands to elevate fan experiences. Known for their creativity and strategic insight, Primetime Sports is at the forefront of incorporating emerging technologies into sporting events to drive engagement and enhance the overall fan experience.

About AT&T

AT&T is a multinational telecommunications corporation, one of the world’s largest in terms of revenue and subscribers. Headquartered in Dallas, Texas, AT&T provides a broad range of services including mobile and fixed telephone services, broadband, and pay TV services. It also has a strong presence in digital entertainment, news, and technology. Known for its commitment to innovation, AT&T continues to pioneer new ways to connect consumers and businesses globally while influencing how we live, work, and play in the digital age


#MEXTOUR is a series of friendly soccer matches featuring the Mexico national football team played across various cities in the United States. This tour not only serves as a preparation for international tournaments but also connects the Mexican team with their massive fan base in the US. With exciting matchups and vibrant atmospheres, #MEXTOUR games have become renowned sporting events, drawing thousands of enthusiastic fans from around the country to celebrate their love for soccer.

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