Meet Robo Café: The Latest Buzz in AI-Powered Event Experiences

Robo Cafe | Experience by Interactive Entertainment Group

Step into the future of event experiences with our latest innovation, Robo Café—where artificial intelligence isn’t just a tool, but the main attraction. This AI-powered marvel is more than just a coffee machine; it’s your personal barista, ice cream server, and snack guru, all rolled into one sleek, digital kiosk.

A Toast to Tradition: DAOU Vineyards Drives Excitement at Rev Indy

Mini Race Car Track | Experience by Interactive Entertainment Group

In the world of racing, excitement runs as high on the sidelines as it does on the track. DAOU Vineyards seized a thrilling opportunity to intertwine the sophisticated world of winemaking with the adrenaline-pumping atmosphere of the Indianapolis 500. At this year’s RevIndy, an event that sets the stage for the famed Indy 500, DAOU introduced a unique pop-up experience that paired the elegance of their wines with the thrill of racing.

A Recipe for Success: Mini Donuts Add a Sweet Spark to AANS 2024

Mini Donuts Station | Experience by Interactive Entertainment Group

At the 2024 AANS Annual Meeting in Chicago, a key event for neurosurgery professionals, Derse, renowned for crafting impactful brand experiences, teamed up with Interactive Entertainment Group to bring a unique touch to the GE HealthCare and BK Medical booth. Known for their strategic design capabilities, Derse sought to create a booth that was as engaging as it was informative, aligning with the companies’ visions of enhancing healthcare through technology.

Revving Up Support: How Indy Impact 2024 Drove Donations Over the Finish Line

Selfie Hashtag Photo Booth | Experience by Interactive Entertainment Group

In the vibrant heart of Indianapolis, the Rev Indy Impact 2024 marks not just the beginning of the greatest month in racing but also symbolizes a powerful force for community and philanthropy. Hosted by Rev, this spectacular event kicked off its 2024 edition with an evening filled with the best of what Indiana has to offer: exhilarating fun, delectable food, and a gathering of community spirits. What made this year exceptionally notable was the elevated experience provided by our collaboration with the IU Health Foundation, which played a pivotal role in bringing this event to life.

Turbocharge Your Corporate Events with the Thrill of the Indy 500

Giant Screen Racing Simulator | Experience by Interactive Entertainment Group

The Indianapolis 500, or Indy 500, stands as a marquee event in the world of motorsports, known for its high stakes and high speeds. Held annually at the Indianapolis Motor Speedway, this event captivates an audience of millions with its rich history dating back to 1911. For companies looking to capture some of this excitement, there’s no need to travel to Indiana—you can bring the race to your next corporate event, whether it’s a brand activation, trade show, or team appreciation day.

Summer Sponsorships: Unleashing the Power of Outdoor Activations

“Grab Life” With Travel Belize

As the warmth of summer begins to fill the air, businesses and brands are presented with a golden opportunity to connect with their audience through vibrant, engaging outdoor activations. Summer, with its long days and enthusiastic crowds, is the prime time for leveraging sponsorship opportunities. Here, we explore why summertime is the best season for sponsorship activations, and how they can amplify your brand’s presence.

Olympic-Level Engagement: Energizing Your Corporate Events with Summer Games Spirit

AARP's Sit Down Soccer | Experience by Interactive Entertainment Group

Can’t jet off to Paris for the Summer Olympics? No problem! Whether you’re hosting a team appreciation event, an all-hands meeting, a trade show or a brand activation, an Olympic-themed experience is the perfect play to stay relevant and engage attendees. We’re ready to guide you through crafting an event brimming with international flair and excitement, featuring a variety of sports that will transport you and your team straight to the heart of the action.

High Tide Excitement: Gannon University’s Spring Palooza Recap

Wipeout | Experience by Interactive Entertainment Group

Spring is in the air at Gannon University, and with it came an exhilarating splash of fun at this year’s Spring Palooza. Themed “Under the Sea,” the event transformed the university’s Recreation and Wellness Center into an oceanic paradise. With a helping hand from Interactive Entertainment Group, the day was nothing short of spectacular, blending adrenaline-pumping action with unforgettable experiences.

Art, Science, and Adrenaline: Bentley’s Multi-Sensory Semester Finale

Spinning Vortex Tunnel | Experience by Interactive Entertainment Group

As another academic year drew to a close at Bentley University, the campus buzzed with excitement, hosting an event that was as educational as it was thrilling. This year’s end-of-semester celebration was not just a party; it was a showcase of innovation, blending art, science, and sheer excitement in a multi-sensory experience.

Grabbing Summer by the Claw: A Unique Twist at Salisbury’s NestFest

Giant Human Claw Machine | Experience by Interactive Entertainment Group

This year, NestFest included an exciting new feature: the Giant Human Claw Machine. Filled with symbols of summer like beach balls, pool floats, and Squishmallows, the claw machine added a unique and unexpected element to the festivities. It gave students a chance to dive into the fun, capturing moments of joy as they reached for prizes, making memories that extend beyond the usual campus activities.

Semester Standouts: A Look Back at This Year’s Top University Events

Urban Hoops | Experience by Interactive Entertainment Group

As we wrap up another academic year, it’s time to dive into the most unforgettable university events that had us buzzing with excitement. From mind-blowing brand pop-ups to conference experiences that left us speechless, the 23-24 school year was a whirlwind of epic moments. So gather ’round as we spill the tea on some epic campus events.

Beyond the Boardroom: Six Outdoor Team Experiences to Ignite Collaboration

Hungry Hungry Humans | Experience by Interactive Entertainment Group

As the sun stretches its rays and the days expand, it’s a clear sign that summer is around the corner, inviting us to escape the office walls and embrace the wonders of the outdoors. With temperatures climbing, it’s prime time to unlock your team’s full potential. So, let’s embark on a journey through six exhilarating experiences where team building intertwines with adventure.

Behind the Scenes with Me at BizBash Sports Leadership Summit

BBSports by Interactive Entertainment Group, Inc.

BizBash Sports is a division dedicated to enriching the sports event industry by bringing together experts from across the field. As part of its mission, the advisory board, consisting of leaders from sports, media, and corporate brands, plays a pivotal role. The board’s goal is to foster innovation and excellence in sports event management by sharing insights, exploring new trends, and setting industry standards.

Super-Sized Fun at Illinois State University’s Year-End Bash

Giant Legos | Experience by Interactive Entertainment Group

As the school year drew to a close at Illinois State University (ISU), the administration wanted to send off their students with a bang—literally making everything bigger. That’s where Interactive Entertainment Group stepped in, dialing up the scale and the fun for an unforgettable end-of-year celebration. From life-sized games to sweet surprises, here’s how we transformed the typical university event into a colossal celebration.

Engagement Unlocked: Verista’s Strategic Play at INTERPHEX with Giant Pac-Man Battle

Giant Pac Man Battle | Experience by Interactive Entertainment Group

Verista, a trailblazer in delivering integrated compliance, automation, and IT solutions, recently showcased its innovative spirit and commitment to quality at the prestigious INTERPHEX Global. This key industry conference, renowned for spotlighting the latest advancements in pharmaceutical and biotech manufacturing, provided the perfect backdrop for Verista to interact with industry peers, share knowledge, and explore cutting-edge solutions.

Leveling Up the End-of-Semester Celebrations at UNC-Chapel Hill with Giant Games

Giant Guess Who | Experience by Interactive Entertainment Group

As the semester at the University of North Carolina at Chapel Hill winds down, students are not only gearing up for finals but also for some much-needed relaxation and fun. What better way to celebrate the culmination of a semester than with an event that’s as grand in scale as the achievements of its students? This year, UNC-Chapel Hill’s end-of-semester spring event was nothing short of spectacular, featuring larger-than-life games that brought both competition and laughter to the historic campus.

House of Highlights’ Giant Human Claw Takes NCAA Final Four Fan Fest to New Heights

Giant Human Claw Machine | Experience by Interactive Entertainment Group

Owned by WBD Sports, Bleacher Report’s House of Highlights took center stage at the Men’s Final Four Fan Fest in Phoenix. The event, a vibrant showcase held at the Phoenix Convention Center, was not just about basketball—it was a stage for revolutionary fan engagement, kicked off on April 2nd and energized for an entire thrilling week.

A Giant Leap for Student Fun: The Human Claw Machine at Salve Regina

Giant Human Claw Machine | Experience by Interactive Entertainment Group

Spring at Salve Regina University is always a time of renewal and excitement, but this year, the campus buzzed with an extraordinary vibe thanks to an innovative event that not only entertained but also uniquely engaged students. In a creative collaboration with the university’s Student Engagement Society, Interactive Entertainment Group brought an exhilarating twist to the traditional spring festivities with the introduction of the Giant Human Claw Machine.

Beyond the Bleachers: Atlanta Braves’ Ultimate Fan Experience at Truist Park

Ultimate Sports Arena | Experience by Interactive Entertainment Group

In the ever-evolving arena of sports entertainment, merely watching the game is passé. Enter the visionaries at Excel Sports Management, who dreamt up an audacious plan to transform fan engagement for the Atlanta Braves at Truist Park. Known for their groundbreaking strategies in sports marketing, Excel SM teamed up with the wizards at Interactive Entertainment Group to turn this dream into a dazzling reality.

Reaching for the Stars: How Dell’s CSG Team Elevated Their Event with a Galactic Twist

Giant Space Invaders | Experience by Interactive Entertainment Group

When it comes to orchestrating a corporate event that’s both engaging and memorable, the magic lies in the details—and the theme. For Dell’s Client Solutions Group (CSG), a division of the renowned Dell Technologies, their recent event wasn’t just a gathering; it was a galactic journey that captivated every attendee. The theme was outer space, setting the stage for an immersive experience that aligned perfectly with their innovative spirit.

Here’s the Tea: Your Guide to Fall 2024 Campus Events

Hungry Hungry Humans | Experience by Interactive Entertainment Group

Looking forward to Fall 2024, the strategy isn’t just to keep up with the evolving campus vibe—it’s about setting the pace. At Interactive Entertainment Group, we craft experiences that don’t merely meet expectations; they redefine them. Get ready to inject a dose of extraordinary into every event from Orientation to the finals week farewell. Here’s your clever guide to ensuring this semester is not only remembered but revered.

Saddle Up for Success: Integrating the Kentucky Derby into Your Event Strategy

s by Interactive Entertainment Group, Inc.

As the thunderous excitement of the Kentucky Derby draws near, it’s a golden opportunity for businesses to infuse this dynamism into their corporate events. The Derby is more than a race; it’s an exhilarating blend of tradition, speed, and spectacle, offering unique avenues to elevate brand presence at trade shows and enrich company gatherings with spirited entertainment. Let’s explore how to strategically leverage the essence of the Derby to transform your next trade show appearance and company picnic into unforgettable experiences.