Latest News

From industry trends to product launches, check out our blog for some serious event inspiration.

04/08/2024

The Why Behind the Wow: How Purpose-Driven Experiences Drive Event Engagement

In the world of corporate events, there's a magical moment that separates the memorable from the mundane—the "wow" factor. It's that instant when guests stop in their tracks, eyes widen,

02/22/2024

Skyward Bound: Charting New Territories with Ingram Micro’s Copilot

At Ingram Micro’s Buffalo campus, a remarkable transformation took place—a Copilot themed floor day that not only showcased the powerful partnership between I…

02/21/2024

Recapping J.B. Hunt’s Kickoff Celebration

In the corporate world, kickoff events are not just meetings; they are a celebration of what’s to come, an acknowledgment of past successes, and a powerful way …

02/21/2024

Boosting Team Spirit at North Highland with the Real Sports Arena

When North Highland, a renowned global management consulting firm, sought an innovative way to enhance team dynamics, Interactive Entertainment Group delivered …

02/21/2024

Where Fun Meets Finance: How D. E. Shaw & Co. Makes Investment Exciting

In the world of corporate team-building, D. E. Shaw & Co., a global titan in investment and technology development, consistently breaks the mold with its invent…

02/21/2024

Team-Building on Thin Ice: Tenable’s Winter Olympics

In a season marked by fresh starts and exhilarating discoveries, Tenable, a paragon in the cybersecurity domain, collaborated with Eight One Events and our very…

02/20/2024

The Ultimate Play: Turning a Super Bowl Party into an Interactive Playground

In an unforgettable blend of sports enthusiasm and unparalleled entertainment, Interactive Entertainment Group took center stage at a private residence’s Super …

02/16/2024

Wellness Gets Supersized: Seminole Schools’ Giant Operation Challenge

At the Strolling with Seritas 5k and Wellness Fair, Seminole County Public Schools showcased their commitment to health and community spirit, highlighted by the…

02/16/2024

Aqua Finance’s Cozy Winter Glow

One chilly February night, Aqua Finance took a refreshing step away from the numbers and charts to host the “Cozy Winter Glow,” featuring our synthetic ice skat…

02/15/2024

Swag is Out, Experiences are In: The New Era of Corporate Event Engagement

In the competitive landscape of corporate entertainment, the transition from swag to experiences represents a strategic evolution. As we move towards a more con…

02/08/2024

Chilling Success: Google and Media Monks’ Cool Collaboration at Partner Kickstart

In the heart of winter, Google set out to redefine what it means to engage and connect at corporate events. The Partner Kickstart Live Event 2024, orchestrated …

02/07/2024

Golden Moments: Inside the Warriors Season Ticket Member Fest

At the heart of every memorable event lies the essence of engagement and excitement—a philosophy the Golden State Warriors Season Ticket Member Fest embraced …

02/06/2024

From Court to Canvas: Cogent World’s Creative Vision for the Modelo Nets Launch

The Modelo and Brooklyn Nets Snoeman Launch Event was not just an evening; it was a vibrant celebration of resilience, creativity, and the spirit of Brooklyn. T…

02/01/2024

The Hidden Power of Campus Events

Besides a university’s academic reputation, a large part of what goes into the success of a university has to do with the experience they provide for their st…

01/30/2024

Beating the Winter Blues: Embracing the Chill with Seasonal Fun

As the winter continues, the office environment can often become a bit dull and dreary. The days are shorter, the skies are grayer, and the general mood can fee…

01/29/2024

Leaders in Motion: O’Reilly Auto Parts’ Epic Leadership Conference in Dallas

O’Reilly Auto Parts took their Leadership Conference to the next level by ingeniously incorporating a range of interactive entertainment options. These attracti…

01/25/2024

The Retail Insiders Party 2024: Elevating Retail IT Networking with Innovative Experiences

At the heart of Times Square, during the bustling NRF show, Cathy Hotka & Associates, LLC once again set the bar high with The Retail Insiders Party 2024. This …

01/25/2024

Elevating SXSW: 5 Innovative Strategies for Standout Brand Experiences

SXSW (South by Southwest): a hub of creative expression and technological marvels. As this annual event unfolds in Austin, Texas, every March, it offers a uniqu…

01/23/2024

Slam Dunk Strategies: Up Your Brand’s Game This March Madness

March Madness is an exhilarating time not just for college basketball fans, but also for companies and brands seeking innovative ways to engage with their audie…

01/23/2024

6 Ways Your Campus Can Capture the Spirit of March Madness

March Madness is more than just a basketball tournament; it’s a nationwide celebration that captures the spirit of competition, teamwork, and school pride. But …

01/22/2024

10 Ingenious Year-Round Employee Appreciation Ideas

March 1st isn’t just Employee Appreciation Day; it’s a reminder that gratitude shouldn’t be a once-a-year affair. Limiting appreciation to this single dat…

01/17/2024

8 Must-Haves for an Unforgettable Spring Fest

Here’s to the unsung heroes who know that the real party isn’t in a desert hundreds of miles away. It’s right here on campus. Welcome to the guide for planning …

01/16/2024

Movement Meets Innovation: Speed of Light at Houston Marathon Expo

In a dynamic collaboration, Interactive Entertainment Group (IEG) enhanced 2020 Exhibits’ booth at the Houston Marathon Health & Fitness EXPO 2024, integrating …

01/11/2024

Event Marketer’s Women in Events Q&A with Patti Dukofsky

Grab a seat at the table with a group of Women in Events who are running the show on the agency side of the biz. In the following Event Marketer Q&A, industry p…

01/08/2024

Blurring Realities: Elevating Events with VR, AR, MR, and AI

In the dynamic landscape of corporate events, technologies like VR (Virtual Reality), AR (Augmented Reality), MR (Mixed Reality), and AI (Artificial Intelligenc…

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Latest News

The Why Behind the Wow: How Purpose-Driven Experiences Drive Event Engagement

Skyward Bound: Charting New Territories with Ingram Micro’s Copilot

Recapping J.B. Hunt’s Kickoff Celebration

Boosting Team Spirit at North Highland with the Real Sports Arena

Where Fun Meets Finance: How D. E. Shaw & Co. Makes Investment Exciting

Team-Building on Thin Ice: Tenable’s Winter Olympics

The Ultimate Play: Turning a Super Bowl Party into an Interactive Playground

Wellness Gets Supersized: Seminole Schools’ Giant Operation Challenge

Aqua Finance’s Cozy Winter Glow

Swag is Out, Experiences are In: The New Era of Corporate Event Engagement

Chilling Success: Google and Media Monks’ Cool Collaboration at Partner Kickstart

Golden Moments: Inside the Warriors Season Ticket Member Fest

From Court to Canvas: Cogent World’s Creative Vision for the Modelo Nets Launch

The Hidden Power of Campus Events

Beating the Winter Blues: Embracing the Chill with Seasonal Fun

Leaders in Motion: O’Reilly Auto Parts’ Epic Leadership Conference in Dallas

The Retail Insiders Party 2024: Elevating Retail IT Networking with Innovative Experiences

Elevating SXSW: 5 Innovative Strategies for Standout Brand Experiences

Slam Dunk Strategies: Up Your Brand’s Game This March Madness

6 Ways Your Campus Can Capture the Spirit of March Madness

10 Ingenious Year-Round Employee Appreciation Ideas

8 Must-Haves for an Unforgettable Spring Fest

Movement Meets Innovation: Speed of Light at Houston Marathon Expo

Event Marketer’s Women in Events Q&A with Patti Dukofsky

Blurring Realities: Elevating Events with VR, AR, MR, and AI

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