Atlanta’s Mercedes-Benz Stadium was electrified with the unstoppable energy of soccer fans, cultural pride, and next-level fan engagement. The Mexican Men’s National Team created an unforgettable fan experience, and thanks to our esteemed client, PrimeTime Sports, and our incredible sponsor, AT&T, the Multiball LED experience was back to make the event even more remarkable.
A Seamless Sequel to a Stellar Debut
During the team’s previous visit to San Diego, we partnered with PrimeTime Sports to turn fan engagement into an art form with Multiball LED. If you didn’t catch that magical event, you can get a recap here.
As the Mexican Men’s National Team returned amid the 20th-anniversary celebrations of MexTour, we knew we had an opportunity to raise the bar even further. The atmosphere was electric, expectations were high, and thanks to AT&T’s sponsorship, we were poised to deliver an activation that would exceed all expectations.
This isn’t your run-of-the-mill fan engagement gimmick; it’s a goal challenge that pulls you into the action. Located at strategic points around the stadium, fans have the opportunity to feel as though they’re a part of the team by participating in goal challenges that mimic the thrill of the game.
Taking a shot at the goal in our interactive arena, you’re not just aiming for a net; you’re connecting with the heart and soul of the team, feeling every pulse of the crowd and every cheer as if you’re on the field. For fans, it’s a brief but exhilarating moment of stepping into the shoes of their soccer heroes.
Wrapping it Up
As MexTour continues to serve as a magnet for soccer aficionados and cultural enthusiasts, we at Interactive Entertainment Group are honored to add to this illustrious narrative. Working closely with PrimeTime Sports and sponsored by AT&T, we’re turning what could be a simple fan engagement activity into a multifaceted, unforgettable experience.
As the curtain falls on this electrifying activation for MexTour in Atlanta, one thing remains certain: when it comes to fan engagement, the experience isn’t just seen—it’s deeply felt. Thank you to PrimeTime Sports for their vision, and to AT&T for making this elevated fan experience a reality.
MexTour is far from your typical soccer event—it’s a pulsating blend of sport, culture, and communal excitement. Celebrating its 20th anniversary, this high-caliber showcase features the Mexican Men’s National Team and has become a cornerstone for soccer enthusiasts and cultural advocates alike. With each city it visits, MexTour turns the venue into a buzzing hub of festive spirit and unparalleled athletic talent, offering more than just a game but an experience that fans treasure.
PrimeTime Sports is a leader in the sports marketing arena, turning ordinary events into unforgettable experiences. With an eye for detail and a knack for innovation, they specialize in bringing athletic events to life in ways that resonate with fans and participants alike. Whether it’s a local game or an international tournament, PrimeTime Sports ensures that the energy is high, the engagement is deep, and the memories last a lifetime.
AT&T is more than just a telecom company; it’s a connectivity powerhouse that brings people closer to the things that matter most. With a robust array of services spanning from mobile networks to entertainment packages, AT&T plays a pivotal role in enhancing life’s various experiences. In a world that’s becoming increasingly digital, AT&T is the bridge that keeps us all connected—be it to family, work, or even your favorite sports event.