Verizon’s Interactive Booth Concept at Best Buy’s HLM22

October 25, 2022

Best Buy just held its annual Holiday Leadership Meeting (HLM22) in Phoenix, AZ, bringing together blue-shirt leaders from across the country. From educational sessions to award ceremonies, the event served as an opportunity to strengthen and celebrate the company’s top achievers. Best Buy also held a vendor show, allowing its employees to acquire a deeper understanding of the brands in its stores.

To stand out in a sea of vendors, Verizon made it a point to make its booth as interactive as possible. The network provider encouraged attendees to try out their realistic sports simulator, transporting them into a virtual football stadium, complete with Verizon branding. Attendees tested their skills in a two-minute drill as they attempted a touchdown, pass or a field goal to win the game. The fun continued with three mini golf stations, each representing one of Verizon’s subsidiaries.

About Verizon

Verizon Communications was formed on June 30, 2000 and is one of the world’s leading providers of technology and communications services. Headquartered in New York City and with a presence around the world, Verizon generated revenues of $133.6 billion in 2021.

About Best Buy

Best Buy is a consumer electronics retailer with operations in the U.S., Mexico, and Canada. At its brick-and-mortar locations and online, the company sells a wide variety of items, including mobile phones, digital cameras, video games, and music, as well as home appliances like washing machines and refrigerators.

About Sparks

Sparks designs brand experiences that leave lasting impressions. They listen to your needs, learn about your audience and uncover the connections in between.

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