Unleashing the WOW: Three Show-Stopping Experiences for Unforgettable Brand Activations

September 22, 2023

In today’s competitive market, the “wow factor” in experiential marketing is more than just a buzzword—it’s essential for capturing consumer attention. According to an Event Marketer report, “85% of consumers are likely to purchase after participating in events and experiences, and over 90% have more positive feelings about brands after attending.” 

This blog explores three game-changing experiences—Giant Human Claw, Proto Hologram, and MultiBall LED—that can elevate your next brand activation from buzzworthy to viral.

Giant Human Claw Machine | Experience by Interactive Entertainment Group
Giant Human Claw Machine | Experience by Interactive Entertainment Group

Remember the claw machines at arcades and fairs? The Giant Human Claw takes this classic game and supercharges it by transforming participants into the claw itself. This isn’t just playing; it’s becoming part of the game.

Unique Features:

  • Life-Sized Adventure: Imagine being hoisted into the air to “grab” your prize. It’s a social media moment waiting to be shared.
  • Safety Meets Thrill: The entire experience is engineered and monitored for safety without compromising on excitement.

Branding & Customization:

  • Visual Branding: The exterior of the machine and the prizes can all be customized to align with your brand’s identity, creating a unique canvas for your messages.
 

The Giant Human Claw offers an active, engaging, and shareable moment that makes your brand not just buzzworthy but unforgettable.

Proto Hologram | Experience by Interactive Entertainment Group

In an age saturated with screens and virtual interfaces, the Proto Hologram takes brand engagement into the future. Imagine broadcasting someone live from anywhere in the world, in real-time, to engage with your guests. Yes, you read that right.

Unique Features:

  • Global Reach, Local Engagement: Someone could be broadcasted live from anywhere in the world to have real-time engagements with your event guests.
  • Cutting-Edge Tech: Beyond 3D, this is true holographic technology, offering a depth of engagement that 2D platforms can’t match.

Branding & Customization:

 

The Proto Hologram doesn’t just make an impression; it sets the bar for what’s possible, weaving it seamlessly into your brand’s narrative.

Multiball LED | Experience by Interactive Entertainment Group
Multiball LED | Experience by Interactive Entertainment Group

Forget what you knew about traditional gaming setups. MultiBall LED offers a plethora of gaming options ranging from darts to tennis and Space Invaders, all wrapped in a visually stunning LED package.

Unique Features:

  • Gaming Diversity: Dozens of options ensure that there’s a game for everyone, making it an ideal platform for mass engagement.
  • Vibrant Aesthetics: The rich LED visuals not only enhance the gameplay but make it a focal point of any event.

Branding & Customization:

  • Thematic Alignment: From the game themes to the interface, everything can be customized to echo your brand’s voice and aesthetic.

 

Gamification isn’t just a concept; it’s a compelling way to immerate your audience in a world shaped by your brand’s vision.

In the ever-competitive field of experiential marketing, fan activations, and consumer events, brands are constantly in search of the next big thing. Whether it’s the nostalgic yet futuristic Giant Human Claw, the globally-connective Proto Hologram, or the versatile and customizable MultiBall LED, these experiences offer unprecedented opportunities to not only engage your audience but to leave a lasting impression.

Ready to elevate your brand to “wow” status? The next level of brand activation awaits.

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