In the world of experiential marketing, the goal is to create immersive, unforgettable experiences that not only engage audiences but also drive home a brand’s message. This year, at the 2023 AGA Operations Conference, Pinnacle Experiential and Sensus hit the proverbial nail on the head, delivering an experience that perfectly combined adrenaline and innovation.
Pinnacle Experiential, a leader in delivering immersive brand experiences, chose our VR Racing Chairs to create a captivating exhibit for their client, Sensus, a global leader in smart utilities infrastructure solutions. The choice was inspired and perfectly in tune with Sensus’ dedication to employing state-of-the-art technology in their solutions.
The VR Racing Chairs: An Adrenaline-Packed Experience
Our VR Racing Chairs are designed to immerse participants in a hyper-realistic racing world. Strapping into the chair transports users onto a racetrack, where they can test their skills against an array of challenging circuits. Every detail—from the feel of the racing chair to the 360-degree panoramic views—provides an engaging, heart-racing experience that’s hard to forget.
In the busy booth space at the AGA Operations Conference, these VR Racing Chairs didn’t just attract a crowd—they delivered a riveting spectacle that was the talk of the conference. Attendees were eager to put their driving skills to the test, waiting in line for the chance to experience the thrill of a high-speed race in the world of virtual reality.
Connecting the VR Experience to the Sensus Brand
But this activation wasn’t just about providing a fun experience—it also perfectly aligned with Sensus’ brand and its mission. How does a VR Racing Chair tie into a company focused on smart utilities infrastructure solutions?
At first glance, you might think racing and utility services are worlds apart. But dig a little deeper, and the connection becomes clear. Sensus, as a part of Xylem, is all about moving forward, harnessing cutting-edge technology, and racing towards a future where the management of utilities and resources is seamless, efficient, and smart. The VR Racing Chair experience encapsulated this mission, symbolizing the fast-paced technological race that Sensus is leading in its industry.
Just like the drivers in our VR Racing experience, Sensus is committed to steering the world of utilities towards a more connected, insightful, and efficient future. The racing experience emphasized speed, precision, and forward-thinking strategy—values at the very core of the Sensus brand.
This activation was a perfect example of how to creatively represent a brand’s mission and values in a captivating and engaging manner. Through the VR Racing Chairs, attendees didn’t just learn about Sensus’ commitment to innovation—they felt it. They lived it. And that’s an experience they won’t soon forget.
Creating an unforgettable brand experience requires creativity, an in-depth understanding of the brand’s identity, and the right tools to bring the vision to life. The Pinnacle Experiential and Sensus collaboration at the 2023 AGA Operations Conference was a brilliant display of these elements in action. This event will be remembered not only for the thrilling VR racing experience but also for the powerful message it conveyed about Sensus’ dedication to innovation and progress.
Remember: In the race towards the future, it’s not just about speed—it’s about steering in the right direction. That’s the power of smart experiential marketing.
Pinnacle is a globally recognized leader in immersive brand experiences, headquartered in Chicago, IL. Since its inception in 1995, Pinnacle has been pushing the boundaries of creative design, technology, and experiential marketing, delivering unparalleled, customized solutions for businesses across multiple industries. With an award-winning team of experts, Pinnacle collaborates with brands to create impactful and engaging activations that resonate with audiences and drive measurable results.
The annual AGA Operations Conference is the natural gas industry’s premier gathering of natural gas utility and transmission company operations management from across North America and the world for the sharing of technical knowledge, ideas and practices to promote the safe, reliable, and cost-effective delivery of natural gas to the end-user. The Operations Conference is AGA’s largest forum with regularly more than 900 operations management in attendance, including 100 speakers, and over 120 technical presentations that run the gamut of topics, such as gas measurement, operations advocacy, safety, environment, storage, engineering, construction and maintenance, gas control, supplemental gas, corrosion control and piping materials.