Snipes Makes a “Grasping” Impression at the HBCU Festival with Our Human Claw

May 25, 2023
Play Video about Snipes' Giant Human Claw Activation at HBCU Festival | Experience by Interactive Entertainment Group

If you were fortunate enough to attend the first-ever HBCU Festival Presented by TD Bank at the Mann last weekend, you might have been caught, quite literally, in the grips of one of the most “grabbing” installations: The Giant Human Claw Machine, presented by none other than your favorite streetwear connoisseur, Snipes.

The HBCU Festival was a buzzing hive of culture and knowledge, a one-day soiree dedicated to celebrating the heritage, achievements, and vibrant artistry integral to Historically Black Colleges and Universities (HBCUs). It was an invitation to engage with and inspire the new generation, to fan the embers of their dreams and aspirations. All this was done with style and exuberance that could only be matched by… well, a giant human claw machine!

Picture this: a bright, colorful arena, a custom backdrop brimming with the stylish Snipes logo and brand colors, a welcome mat that screams, “Step right up!” And let’s not forget the pièce de résistance – a colossal claw machine, or rather, a human-sized contraption brimming with mystery boxes waiting to be grasped.

The eager participant steps up, buckles in, and becomes the claw. Suspended above a ball pit (customized, naturally), they’d embark on an aerial quest, swinging over the ocean of boxes, deciding which mystery they want to unveil. Each plunge was met with bated breath from the audience and uproarious applause with each successful retrieval. Inside these boxes? Fabulous prizes and, of course, the unforgettable Snipes brand experience.

Now, you might be wondering: how does a giant claw machine relate to Snipes’ brand mission? Well, it’s simple really. Snipes is all about bringing joy, style, and a sense of community to the streets – a sentiment that was encapsulated perfectly by this high-flying, joy-spreading machine. It was a concrete demonstration of the brand’s innovative approach to community engagement, reminding us all that Snipes is not just about selling products; it’s about creating memorable experiences.

This bold activation allowed Snipes to interact directly with its audience in a way that was both enjoyable and unforgettable. It was a “gripping” demonstration of the brand’s commitment to engaging with their community, giving Snipes a tangible presence amidst the excitement of the festival.

So, in an event aimed at fostering growth, knowledge, and inspiration, Snipes added their touch of innovation and style, leaving a lasting (and floating) impression. This wasn’t just a run-of-the-mill sponsorship activation – it was an experience, an unforgettable spectacle. It was Snipes saying, “We see you, we value you, and we’re here to add a dash of fun to your journey.”

Snipes didn’t just sponsor the HBCU Festival; they made it an event to remember, one giant claw swoop at a time!


From a German-based streetwear retailer to a globally recognized brand, SNIPES has grown its physical footprint to 450+ stores extending all over Europe since opening its first store in Essen in 1998. As one of Europe’s largest providers of sneakers and urban apparel, SNIPES has always maintained a strong focus on moving streetwear culture forward. SNIPES has lived sneakers and streetwear for over 20 years, but the journey is just getting started.

About HBCU Festival

The first-ever HBCU Festival Presented by TD Bank at the Mann on May 20, 2023, is a free all-day community event dedicated to celebrating Historically Black Colleges and Universities (HBCUs) and their vibrant culture. This interactive college fair brings together representatives from national and regional HBCUs, engaging and inspiring the next generation of students. Additionally, the festival showcases the rich and diverse performing arts that are essential to HBCU culture, creating a lively and engaging atmosphere for all attendees.

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