Slam Dunking Pulmonary Health: How Urban Hoops Elevated the Game at #ATS2023

May 30, 2023
Play Video about Urban Hoops at #ATS2023 | Experience By Interactive Entertainment Group

Conferences often boil down to a series of talks, presentations, and networking opportunities. But this year, the American Thoracic Society (ATS) decided to shake things up at #ATS2023. With the help of our custom games, ATS added a dose of fun that transformed the event into an engaging and interactive experience, all while driving increased interaction with key sponsors such as AstraZeneca.

ATS is a society that aims to improve global health by advancing research, patient care, and public health in pulmonary disease, critical illness, and sleep disorders. They are known for their impressive conferences, which attract professionals from around the world. This year, in a masterstroke of event planning, they enhanced the conference experience with some exciting games at a fun zone sponsored by several exhibiting companies.

The custom Urban Hoops, a high-tech basketball game, was a true slam dunk at the event. In the spirit of health and physical activity, it allowed attendees to blow off some steam and engage in a bit of friendly competition. The game was transformed into an sponsorship powerhouse, with AstraZeneca, a leading multinational pharmaceutical company, getting the most exposure. The basketball game setup included a custom ball return that invited players to “shoot some hoops with AstraZeneca”, and banners that encouraged visitors to check out the AstraZeneca booth. This clever strategy allowed for more natural and enjoyable brand interaction, which goes a long way in creating lasting impressions. 

Not to be outdone, the LED Skee Ball and Ms. Pac Man/Galaga Combo arcade game also proved to be crowd-pleasers. These games provided nostalgic fun, further adding to the positive atmosphere.

The inclusion of these games was an ingenious move that perfectly tied into the goals of the conference. By integrating physical activity and interactive games, ATS not only made the event more engaging but also subtly emphasized the importance of maintaining good health and balance, a theme that resonates deeply with their mission. This unique approach helped to make #ATS2023 a memorable event, proving that sometimes, a little bit of play can lead to a lot of engagement.

About The American Thoracic Society (ATS) 

ATS is a leading professional organization in pulmonary medicine and critical care. Founded in 1905, it promotes research, education, and collaboration among healthcare professionals to advance respiratory health. The ATS plays a pivotal role in shaping the understanding and treatment of respiratory diseases through conferences, publications, and advocacy efforts. It continues to make significant contributions to the field and improve the lives of those affected by respiratory conditions.

About #ATS2023

#ATS2023 is the annual conference organized by the American Thoracic Society (ATS) for professionals in pulmonary medicine and critical care. It brings together experts to share knowledge, research, and advancements in respiratory health. The conference features diverse sessions, fostering learning, networking, and collaboration in the field. #ATS2023 contributes to the growth and development of respiratory medicine.

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