Revving Up the Spirit: Red Bull Racing X PATRÓN Tequila

May 17, 2023
Play Video about Batak Pro Challenge at PATRÓN's F1 viewing party

PATRÓN Tequila, one of the world’s most renowned and beloved tequila brands, has recently joined forces with Red Bull Racing as their official spirits partner. This exciting partnership not only solidifies their commitment to excellence but also celebrates the shared Mexican heritage of both PATRÓN and Red Bull Racing‘s star driver, Sergio “Checo” Pérez.

Mexico, a country known for its rich traditions and innovative spirit, has long been associated with the world of motorsports. With Checo Pérez representing both his country and Red Bull Racing on the Formula 1 circuit, the collaboration between PATRÓN Tequila and Red Bull Racing brings together the essence of Mexico’s traditions, modernity, and integrity.

To kick off this thrilling partnership, PATRÓN chose the perfect moment – the U.S. Grand Prix in Miami, which coincided with the festive Cinco de Mayo celebration. The weekend was filled with excitement as PATRÓN transformed The Wharf’s Miami and Fort Lauderdale locations into vibrant viewing parties, complete with big screens broadcasting the race. Tequila aficionados and racing enthusiasts alike gathered to enjoy the thrilling event while sipping on the finest tequila that Mexico has to offer.

In addition to the electrifying atmosphere, thrilling race action, and exceptional musical performances, PATRÓN Tequila worked alongside Team Enterprises to add an extra layer of excitement to the experience with our Batak Pro Challenge. This interactive game is designed to test reflexes, agility, and hand-eye coordination, making it a perfect fit for the racing-inspired event.

Attendees eagerly took on the challenge, vying for the top spots on the leaderboard. The challenge itself involves players attempting to tap as many illuminated buttons as possible within a specified timeframe. The challenge featured a custom backdrop adorned with racing-themed graphics, creating an immersive environment that transported participants into the world of motorsports. 

This collaboration between PATRÓN Tequila and Red Bull Racing signifies more than just a partnership; it represents a shared passion for excellence, authenticity, and the celebration of Mexican culture. PATRÓN, known for its commitment to crafting the finest tequila using traditional methods passed down through generations, finds a kindred spirit in Red Bull Racing, a team known for pushing boundaries and striving for perfection.

So let’s raise a glass of PATRÓN Tequila and toast to this thrilling partnership that celebrates the fusion of innovation, tradition, and the pursuit of greatness. Salud!

About PATRÓN Tequila

From hand-harvesting the highest-quality 100 percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, PATRÓN tequila is crafted with meticulous precision and care. Though PATRÓN has grown to become one of the most recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship. For more information about PATRÓN tequilas and liqueurs, please visit The perfect way to enjoy PATRÓN is responsibly.

About Team Enterprises

Team, a Stagwell company, is a multi-disciplined and entrepreneurial creative group with deep brand experience from the realms of strategy, art and design, integrated production, and national event management. We blow minds and steal hearts with extraordinary experiences. From strategy, design, and production to activation, amplification and ambassadors – once we understand your purpose, we bring it all to life. We can even do it all in a virtual or hybrid environment.

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