At Interactive Entertainment Group, we pride ourselves on our ability to push the boundaries of what’s possible at corporate events. Our experiences are designed not just to entertain, but to magnify a brand’s message and give it a pulse you can feel. That’s exactly what happened at BMC Software‘s Connect Conference, a global conference tour that spans seven cities worldwide.
BMC Software is a global leader in software solutions that empower organizations to thrive in their ongoing digital transformations. When BMC approached us to enhance their Connect23 conference in NYC, we knew it had to be something that aligns with their overarching theme—staying ahead. So, what could be more fitting than our VR Racing Chairs activation?
Picture this. Attendees, after having soaked up knowledge on transforming IT landscapes, were treated to an adrenaline-pumping racing experience. Each VR Racing Chair was set on a fully wrapped base platform that reflected the event’s color scheme and featured BMC’s brand logo.
What set this activation apart was the custom leaderboard, adorned with BMC’s logo and the event colors. But the pièce de résistance was the impactful messaging, “In Business and on the Track, You Have to Stay Ahead.” This message was more than a catchy tagline—it echoed BMC’s mission to be trailblazers in the business and technology sectors. Participants didn’t just race for the thrill; they raced embodying the spirit of forward momentum that is so crucial in business today.
The very essence of our VR Racing Chairs activation was intrinsically tied to BMC’s mission for the Connect23 conference. BMC aims to provide tools that help businesses stay ahead in their game—just like how each turn, each speed boost, and each tactical move in the VR race could determine who takes the lead. It was a tangible, engaging way to underline BMC’s message of innovation, agility, and competitive edge.
High-performing companies know that to stay ahead, they need to innovate constantly. It’s not just about being fast; it’s about being strategic and agile—on the racetrack and in the boardroom. Our VR Racing Chairs at BMC’s Connect23 didn’t just offer an exciting diversion; they exemplified the very values that BMC promotes: speed, strategy, and staying ahead. In doing so, we didn’t just entertain; we elevated the entire event experience, transforming it from a mere conference into a high-octane journey toward business excellence.
BMC Software is a global leader in IT solutions that enable businesses to thrive in an ever-changing digital landscape. Offering a range of services from AI to automation, BMC empowers organizations to be agile, efficient, and forward-thinking, helping them stay ahead in the competitive race to digital transformation.
Connect23 is BMC’s flagship global conference, spanning seven cities worldwide. Designed as a nexus for innovation, thought leadership, and networking, the event aims to equip attendees with the tools and insights they need to lead in the digital age. With a diverse roster of industry experts and groundbreaking solutions showcased, Connect23 is where business and technology converge to drive the future.
