The sun-soaked city of Scottsdale, Arizona recently played host to the PBNA (PepsiCo Beverages North America) HR Conference. With a theme of “Leading Today, Transforming Tomorrow,” the event saw over 350 PepsiCo employees converge to delve deep into leadership development, the essence of being a Talent Catalyst, the importance of Human Centricity, and much more.
The conference was graced by the presence of industry stalwarts like Andrea Ferrara, CHRO of PBNA PepsiCo, Dannii Portsmouth FCIPD, VP of the brand’s west division, and other luminaries such as Erica Chapman, Rosa Santos, Mariana Bedolla, Daniel Echevarria, and Michael Rady. But amidst the insightful sessions and transformative discussions, one element stood out, enhancing the conference experience for all attendees: our broadcast booth.
The Broadcast Booth: Where Every Sip Tells a Story
Positioned strategically, the PepsiCo broadcast booth was not just a space but an experience. Here, employees were invited to share their stories, memories, and aspirations related to PepsiCo. Through a series of five questions, we captured candid video clips that painted a vivid picture of the brand’s impact on its people.
Favorite Pop Culture Moment in Pepsi History?
“Hands down needs to be my girl Britney Spears, Beyoncé and the legendary P!NK fighting for flavor dominance in the gladiator realm during that iconic super bowl commercial with Enrique Iglesias,” recalled the head of fan engagement for Mountain Dew. “I watch it as a pregame for every super bowl. it’s the best of all time.”
Favorite Memory from Your Time at PepsiCo?
“On set last year for Super Boal when we shot Steve Martin and Ben Stiller for Pepsi Zero Sugar commercial,” recalls another employee. “Watching the two of them go back and forth with each other was a pretty amazing moment. it was definitely a career high and a personal high as well.”
What Excites You About Pepsi’s Next Era?
One employee expressed her admiration for the new logo, while another, is eagerly awaiting the new marketing approach and innovations like Bubbly Burst.
What Makes You Pepsi Proud?
“I bleed blue,” declared the brand’s senior VP of commercial, encapsulating the deep-rooted pride and connection employees feel towards the brand. “I have to much pride to be able to show up to our customers day in and day out and represent an amazing brand like Pepsi”
Which Food Pairs Best with Pepsi?
The classic combination of pizza and Pepsi was a favorite, resonating with many.
The Power of the Broadcast Booth
The broadcast booth at the PBNA HR Conference was more than just a space; it was a testament to PepsiCo’s commitment to its employees. By providing a platform for their voices, the booth not only enhanced the conference experience but also strengthened the bond between the brand and its people. It was a reminder that at the heart of PepsiCo’s success are its passionate employees, whose stories, memories, and aspirations shape the brand’s legacy.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
