The Magic Foundation‘s convention stands as a beacon of hope and support for children impacted by endocrine disorders. It’s a gathering where knowledge embraces compassion, and where families unite to learn, share, and find hope. For the third consecutive year, we’ve had the privilege of sprinkling a touch of enchantment over Ascendis Pharma‘s booth at the Magic Foundation’s Annual Convention. Ascendis, with its innovative TransCon™ technology, is dedicated to making a meaningful difference in patients’ lives. As the foundation celebrated its 29th year, Ascendis looked to create a genuine connection between attendees and their brand, entrusting brand experience agency Visual Communications to bring their booth vision to life.
Liquid Nitrogen Ice Cream: A Delightful Experience
Complementing the magical atmosphere, the booth space was transformed into a fully branded liquid nitrogen ice cream station. It wasn’t merely about dishing out ice cream; it was about crafting a moment of wonder. As the ingredients danced with liquid nitrogen, a mesmerizing mist emerged, leaving children and their families spellbound. The resulting ice cream was not only fresher but also creamier and more flavorful. This delightful dessert experience mirrored the foundation’s mission of infusing joy and positivity into children’s lives.
The Infinite Photo Booth: Capturing Moments of Joy
The Magic Foundation is all about creating lasting, positive memories. In sync with this ethos, the infinite photo booth, our new addition this year, offered attendees a chance to encapsulate their joyous moments. This booth was a celebration of the present, with an optimistic glance towards the future. Each snapshot echoed the foundation’s dedication to fostering happiness and well-being.
Both the liquid nitrogen ice cream and the infinite photo booth harmonized beautifully with the Magic Foundation’s mission. They symbolized the joy, hope, and positivity that the foundation instills in numerous families. As we eagerly anticipate the milestone 30th Annual Convention next year, we’re filled with excitement for the magic that’s yet to unfold and the continued collaboration with partners like Visit Visual who are at the forefront of creativity.
The MAGIC Foundation is a charitable non-profit organization created to provide support services for the families of children afflicted with a wide variety of chronic and/or critical disorders, syndromes and diseases that affect a child’s growth. The MAGIC Foundation’s mission is to reduce the emotional and physical trauma caused by growth disorders, resulting in healthier, happier children and consequently, adults.
Visual supports clients of all sizes and industries around the globe. Visual devises, designs, engineers, builds, manages and executes anything it’s clients imagine. A principal is directly involved in every project, bringing vast experience to the table and facilitating projects’ forward motion.
Ascendis Pharma AS (Ascendis Pharma) is a biopharmaceutical company that focuses on developing drugs for endocrinology and oncology indications. It is investigating TransCon hGH, a long-acting human growth hormone prodrug targeting GHD (growth hormone deficiency); TransCon PTH drug to treat hypoparathyroidism by restoring physiologic levels of PTH (parathyroid hormone); and TransCon CNP, a CNP (C-type natriuretic peptide) drug against achondroplasia (ACH).
SKYTROFA is a prescription medication for the replacement of growth hormone in children 1 year old or older who weigh at least 26 pounds (11.5 kilograms) with growth hormone deficiency (GHD).