Las Vegas, the entertainment capital of the world, played host to the most anticipated event of the year for marketing professionals and industry enthusiasts—the Experiential Marketing Summit 2023. Organized by Event Marketer, a renowned authority in event marketing, this immersive gathering brought together industry leaders, innovative brands, and creative minds to explore the latest trends, strategies, and success stories in the realm of experiential marketing. The three-day extravaganza was a captivating journey filled with insights, inspiration, and networking opportunities like no other.
The summit’s “Hall of Ideas” exhibit floor was a sensory playground, showcasing the latest innovations in experiential marketing. Brands showcased their cutting-edge activations, interactive installations, and immersive technologies, providing attendees with hands-on experiences and leaving a lasting impression of what’s possible. At this year’s summit, we brought in our Social Media Vending Machine to showcased how brands can leverage branding and swag to help event marketers stop consumers in their tracks and keep their brand top-of-mind.
Jam-packed with experiential technology, our interactive vending machine is anything but typical. After scanning a QR code on the machine’s touch screen, attendees were prompted to answer a series of quick questions on their smart device, showcasing the machine’s data collection lead generation capabilities. Upon finishing the form, swag including gift cards and “mood” balls dispensed automatically from the unit.
Tying in social media, each box also contained a QR code attendees used to enter our #GetInspired Social Media Sweepstakes for the chance to win a $250 Amazon gift card. After following us on Instagram and liking our pinned post, attendees we’re prompted to tag someone who inspires them in the event’s industry for an additional entry. Congrats to our winner Sara B. who is inspired by her colleagues at Innovate Marketing.
About Experiential Marketing Summit (EMS)
EMS is designed to prepare you for what’s next. Hear from brand-side event marketers leading the
ultimate three-day conversation. Commiserate with your peers and meet new partners inside our Hall of
Ideas. Address your challenges and find the solutions you need to lead and thrive in the next era of
experiential marketing. If experiential marketers are talking about it, we’re talking about it.
Event Marketer magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing—sponsorship activation, mobile marketing, retail experiences, stunts, buzz marketing, p.r. campaigns, press events, trade shows, corporate events, proprietary events, and meetings. Our portfolio includes our flagship magazine, which publishes quarterly, the EM Buzz e-letter, the Event Peeps podcast, the annual Experiential Marketing Summit, Ex Awards, Experience Design & Technology Awards, and more.
