The FedEx Forward Service Provider Summer Summit is more than just a conference; it’s a celebration of innovation, a gathering of like-minded enthusiasts, and a showcase of the future of transportation. Held in sunny Orlando, the event was divided into two sections, focusing on West Coast and East Coast FedEx transportation service providers. The summit was abuzz with excitement, anticipation, and a shared passion for driving cleaner and greener with game-changing technologies like Oxon2.
But what truly set this summit apart was an immersive racing experience where Fedex encouraged its attendees to Get Behind the Wheel for Real. To bring this concept to life, Freeman, a global leader in event management, used our our state-of-the-art VR Racing Chairs, which perfectly tied into the theme of the event.
In front of a branded backdrop, each of the four racing chairs had custom bases and gaming graphics. The result was a visually stunning and immersive virtual reality racing experience that resonated with the summit’s focus on innovation and transportation.
More Than Just Entertainment: An Experience
The VR racing chairs were not merely a source of entertainment; they were a symbol of the summit’s core values. Attendees were able to “get behind the wheel” and experience the thrill of driving in a virtual environment that mirrored the cutting-edge technologies shaping the future of transportation.
The experience was more than just a game; it was a metaphor for the summit’s mission. It allowed attendees to explore, learn, and connect with the innovations that are transforming the transportation industry. The custom branding and graphics ensured that the experience was not only engaging but also aligned with the FedEx brand, elevating the entire event.
Wrapping it Up
Our VR racing chairs were more than just a fun diversion; they were a tangible representation of the innovation and excitement that define the transportation industry today. By elevating brands and enhancing events, we at Interactive Entertainment Group continue to push the boundaries of what’s possible, creating unforgettable experiences that resonate long after the event is over.
About Freeman
Freeman is a global leader in event management, specializing in creating personalized and engaging experiences that resonate with audiences. Their expertise spans fabrication, design, and technology, allowing them to craft immersive environments that elevate brands and create lasting impressions. With a rich history of innovation and a commitment to excellence, Freeman’s dedication to unique and memorable experiences sets them apart in the industry.
About FedEx
FedEx is a multinational courier delivery services company that has become synonymous with innovation, sustainability, and customer-centric solutions in the world of transportation and logistics. Continually pushing the boundaries of what’s possible, FedEx’s commitment to driving cleaner and greener initiatives sets them apart as a leader in the field. Their forward-thinking approach and dedication to exploring and implementing cutting-edge technologies have made them a respected name in the transportation industry.
