Dreamforce 2022: Letting the Genie Out of the Bottle

October 24, 2022

At this year’s Dreamforce ’22, software giant Salesforce announced the launch of Genie, a data platform that is said to make magic for its clients with real-time intelligence. Rather than making a traditional announcement, Salesforce wanted its conference attendees to experience Genie on a personal level. To do this, the tech giant worked alongside George P. Johnson to craft a training zone powered by Genie, featuring a variety of interactive activations. To showcase the platform’s powerful speed, attendees were encouraged to test their reflexes against Genie with our Batak Pro Challenge, an addictive game featuring 12 LED targets illuminated at random. The 10 players with the quickest reaction time were featured on Genie’s custom leaderboard.

About Salesforce Genie

At Dreamforce ’22, Salesforce introduced new innovations for Marketing Cloud that deliver real-time personalized moments, automation across every channel, and intelligent marketing and enterprise analytics in one platform. These innovations are powered by Salesforce Genie, a new, hyperscale real-time data platform that turns data into customer magic, delivering seamless, highly personalized experiences across sales, service, marketing, and commerce that continuously adapt to changing customer information and needs in real time.

About Salesforce

Salesforce is a company that makes cloud-based software designed to help businesses find more prospects and close more deals. The company’s complete suite of products unites sales, service, marketing, commerce, and IT teams with a single, shared view of customer information, helping clients grow relationships with customers and employees alike.

About George P. Johnson (GPJ)

GPJ operates primarily as a marketing and advertisement firm, providing digital, multimedia and physical marketing interactions, as well as offering brand management services and consulting.

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